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BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers.   |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
The Motley Fool
February 7, 2011
Chris Hill |
One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
Registered Rep.
March 1, 2008 |
The Baby Boomer's Inner 800-Pound Gorilla AXA's Super Bowl ads. |
Sports Central
February 2, 2006
Mark Barnes |
Glitz or Glory: Why Watch Super Bowl? Over 60 percent of the TVs in America will likely be tuned to Super Bowl XL. But what attracts people to this particular game? Is it the glitz, the glory, or something else? |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
Seasoned Cooking
January 2008
Sara Gray |
Get Ready for the Super Bowl with Great Snacks and Nibbles Need some Super Bowl Snacks for Super Bowl Sunday? Whether you are having a party or not, you'll love these great ideas for some easy appetizers to nibble on while you're cheering your team of choice. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
Sports Central
January 22, 2009
Sean Crowe |
Cardinals: Worst Super Bowl Team Ever The Cardinals are the worst team to ever make it to a Super Bowl. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
Search Engine Watch
March 25, 2004
Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
Popular Mechanics
February 5, 2010
Allen St. John |
6-Minute Shuffle: How the NFL Sets Up a Super Bowl Halftime Stage A normal stadium-size rock show can take a day or longer to set up and take down. The set for the Super Bowl halftime show, on the other hand, needs to be set up and broken down in minutes. |
Salon.com
February 19, 2002
Eric Boehlert |
A Super snow Bowl? Football's big game has never been played outside in the cold North. But Giants Stadium needs some new luxury boxes... |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
InternetNews
January 13, 2006 |
SuperPages.com Ads Appear on MSN Verizon SuperPages.com ads began appearing this week on MSN's local search engine pages, the result of a partnership signed with Microsoft in November. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
AskMen.com
Brandon Lang |
Football: Weekly Picks This weekend there are not games, so we are forced to wager our bets for the Superbowl. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Sports Central
January 28, 2008
Andrew Jones |
Super Simulation Sunday Comparing actual Super Bowl results with those simulated by playing Tecmo Super Bowl. |
The Motley Fool
January 29, 2007
Mary Dalrymple |
Super Bowl of Spending Who will win the battle of the Bears vs. Colts vs. your wallet? Don't spend thousands of dollars on a Super Bowl experience you can't afford. |
CIO
February 1, 2003
Tom Wailgum |
E-Bookies As NFL fans and the two football finalists geared up for Super Bowl XXXVII on Jan. 26, in San Diego, so too were online gambling sites. It's a safe bet that a good portion of the Internet gambling industry's 2003 revenue (about $5 billion) was at stake. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
January 22, 2004
Rick Aristotle Munarriz |
Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
InternetNews
February 3, 2005
Tim Gray |
ESPN Gets in on Super Bowl Rants ESPN launched a game of its own called Voice Of The Fan. The game is an interactive interface that allows fans to create their own animated characters and record their "rants and raves" about the upcoming Super Bowl. |
Sports Central
February 4, 2008
Joe Boesch |
A "Giant" Season Everyone that doubted the New York Giants can now sit down and bow their head in disbelief because the New York Giants are Super Bowl XLII champions. I repeat: the Giants are Super Bowl Champions. |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
InternetNews
December 8, 2005
Susan Kuchinskas |
Windows Live Local Offers a New View MSN will officially open MSN Virtual Earth to the public on Thursday, incorporating it into its Windows Live offering as Windows Live Local. The new version offers photography at a 45-degree-angle view. |
Search Engine Watch
February 10, 2011
Kaila Strong |
Social Lessons Learned on Super Bowl Sunday Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
