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BusinessWeek
September 17, 2009
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Turmoil in the Rankings As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead.   |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
October 15, 2009
Rich Duprey |
Private Labels: The Death Star for Branded Goods Kellogg plans to laser-etch cereal to protect its brand from encroachment. |
InternetNews
March 30, 2009
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Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
BusinessWeek
January 13, 2010
David Welch |
The Transformer: Why VW Is the Car Giant to Watch Volkswagen is bent on displacing Toyota as the world's biggest car company - and it just may succeed. |
InternetNews
April 27, 2009
David Miller |
Sizing Up the Online Media Biz The mood was upbeat at the ad:tech conference, but digital media still faces many challenges. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
September 17, 2009
Kiley & Helm |
The Great Trust Offensive Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets. |
BusinessWeek
March 22, 2004
Carol Matlack |
The Vuitton Money Machine Inside the world's biggest, most profitable luxury brand |
Entrepreneur
September 2008
Kim T. Gordon |
Turn It Around When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message. |
BusinessWeek
July 23, 2007
Kiley & Edmondson |
Can VW Finally Find Its Way In America? A last-ditch drive must correct disastrous turns to make the U.S. profitable again for Volkswagen. |
BusinessWeek
May 22, 2006
David Kiley |
The Craziest Ad Guys In America Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen |
The Motley Fool
January 28, 2008
Timothy M. Otte |
Keeping the Faith in Kimberly-Clark Consumer products company Kimberly-Clark turns in results from the fourth quarter that continue its recent solid trends. |
HBS Working Knowledge
March 18, 2009
John Quelch |
Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession. |
The Motley Fool
January 8, 2009
Colleen Paulson |
Invest in This Sector in 2009 What's coming for consumer-products companies in 2009 and beyond? Let's look at some recent purchasing trends and try to predict the future. |
Search Engine Watch
July 31, 2009
Joshua Palau |
What Can the Recession Teach Us? This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. |
BusinessWeek
January 22, 2007
Robert D. Hof |
The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Fast Company
October 2003
Alison Overholt |
The " Pods Unite" ad Here's an ad with oomph. |
BusinessWeek
January 31, 2005
David Kiley |
Can VW Find Its Beetle Juice? It is betting on new models -- and an ad blitz -- to rescue sagging sales. |
InternetNews
February 26, 2009
Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
HBS Working Knowledge
March 3, 2008
John Quelch |
Marketing Your Way Through a Recession In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. |
