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Search Engine Watch July 23, 2009 Jason Tabeling	Geo-Targeting Isn't Just for Local Businesses Anymore Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch November 3, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money.
Search Engine Watch November 2, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
Search Engine Watch March 16, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
Search Engine Watch October 1, 2009 Melissa Mackey	PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
Search Engine Watch October 13, 2008 David Szetela	Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
Search Engine Watch September 22, 2008 David Szetela	PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
Search Engine Watch February 14, 2011 Jeremy Hull	Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.
Search Engine Watch March 23, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Search Engine Watch November 6, 2008 David Szetela	The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time.
Search Engine Watch September 30, 2010 Melissa Mackey	Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
Search Engine Watch August 20, 2010 John Lee	Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer.
Entrepreneur December 2006 Amanda C. Kooser	What's the Word? Keeping track of search engine marketing.
Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
Search Engine Watch January 7, 2010 Jason Tabeling	Five Paid Search Resolutions for 2010 Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.
Search Engine Watch October 6, 2008 David Szetela	Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
Search Engine Watch January 5, 2011 John Lee	What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year.
Search Engine Watch September 10, 2010 Dan Yomtobian	Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch May 2, 2011 John Lee	Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
Search Engine Watch November 3, 2009 Herndon Hasty	Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
Search Engine Watch October 15, 2010 John Lee	It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
Search Engine Watch August 18, 2010 Joseph Kerschbaum	How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
Search Engine Watch January 4, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch June 4, 2008 Eric Enge	Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
Search Engine Watch May 12, 2008 David Szetela	Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.
Search Engine Watch May 13, 2010 Melissa Mackey	Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product.
Search Engine Watch September 15, 2010 Joseph Kerschbaum	5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement.
Search Engine Watch July 28, 2008 David Szetela	More Killer Keyword Techniques: Personas and Buckets Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
InternetNews November 15, 2005 Susan Kuchinskas	Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.
Search Engine Watch March 30, 2010 Jeremy Hull	The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less.
Search Engine Watch September 16, 2010 Jason Tabeling	Diagnosing the Impact of Optimization on Your Quality Score These two Google tools can help you understand and track your quality score, as well as the effect of your paid search campaign optimizations.