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Search Engine Watch
March 13, 2008
Steve Haar |
Defending SEM During a Recession If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.   |
Search Engine Watch
May 25, 2006
Chris Sherman |
U.K. Search Marketing Environment Thriving The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year. Four key trends are driving this growth. |
Search Engine Watch
March 3, 2009
Mark Jackson |
Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Search Engine Watch
September 2, 2008
Mark Jackson |
How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget. |
InternetNews
March 26, 2009
Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
February 15, 2011
Alex Cohen |
PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
Search Engine Watch
November 22, 2010
Bas van den Beld |
Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect. |
Search Engine Watch
August 18, 2009
Mark Jackson |
Performance-Based Pricing for SEO? Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. |
Search Engine Watch
October 23, 2003
Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Search Engine Watch
September 3, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
January 5, 2009
William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis. |
Search Engine Watch
June 5, 2009
Joshua Palau |
Checking in on 2009 Search Shifts & Predictions In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
The Motley Fool
September 8, 2006
Alyce Lomax |
The Lessons of a Terrible Year Investors, there's nothing wrong with getting excited for the future; the Internet remains just as exciting and dynamic as in those crazy days prior to 2001. Let's hope that the lessons we've learned from that year have given us a bit more caution -- and wisdom. |
Search Engine Watch
March 17, 2011
Craig Macdonald |
Global SEO Programs Decentralize to Regional Governance Model Expect a wave of decentralization to hit enterprise websites in the next 2-3 years. Two things are changing: the need for integration and adaptiveness. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
August 27, 2010
Marty Weintraub |
Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies. |
Search Engine Watch
June 30, 2009
Eric Enge |
Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
InternetNews
February 26, 2009
Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
Search Engine Watch
September 24, 2008
Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. |
Search Engine Watch
July 18, 2008
Chris Boggs |
SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth. |
Search Engine Watch
February 25, 2009
Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
Search Engine Watch
October 24, 2008
William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. |
Search Engine Watch
January 5, 2010
Herndon Hasty |
A Few More Resolutions for Your Search Team Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. |
Search Engine Watch
November 20, 2009
Joshua Palau |
Frugal Is the New Black The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. |
Search Engine Watch
March 2, 2009
Joshua Palau |
5 Search Topics You Need to Discuss with Your Client Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first |
Search Engine Watch
November 17, 2005
Heather Lloyd-Martin |
Search Engine Ad Reps: Friend or Foe? Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. |
Search Engine Watch
May 11, 2009
Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. |
Entrepreneur
September 2008
Kim T. Gordon |
Turn It Around When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message. |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
November 21, 2008
Chris Boggs |
Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important. |
AskMen.com
Terence Channon |
Surviving A Recession Here are some suggestions on how to survive a recession -- and even come out on top once it has run its course. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
March 28, 2011
Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Search Engine Watch
June 2, 2010
Gareth Owen |
Who Does Your SEO Team Speak to? Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns. |
Search Engine Watch
August 5, 2008
Mark Jackson |
Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts. |
Entrepreneur
October 2004 |
Feedback 10/04 Letters from our readers: SEO me the money... Learning new tricks... etc. |
