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HBS Working Knowledge September 17, 2007 Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews October 13, 2008 |
MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test. |
BusinessWeek April 9, 2007 Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch? |
The Motley Fool April 20, 2007 Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical. |
InternetNews August 11, 2006 Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Social Networks: Ready to Join the Party? Selling yourself on Facebook. |
BusinessWeek June 13, 2005 Steve Rosenbush |
Hey, Come To This Site Often? MySpace's networking portal has a cool factor MSN and Yahoo! can't match. |
InternetNews January 25, 2008 Kenneth Corbin |
MySpaceTV Goes Global With BBC Partnership MySpace is getting serious about its television portal. |
BusinessWeek December 12, 2005 Jessi Hempel |
The MySpace Generation The MySpace generation live online. They buy online. They play online. Their power is growing. |
The Motley Fool May 15, 2006 Rick Aristotle Munarriz |
The Funny Thing About MySpace MySpace started out as a way to gauge young adult popularity, but now it is democratizing entire industries. Ignore at your own risk, Corporate America. |
BusinessWeek November 5, 2007 Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine. |
HBS Working Knowledge August 16, 2006 Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
BusinessWeek October 27, 2010 Fixmer & Grover |
For MySpace, a Fresh Coat of Paint MySpace unveiled a sleeker new look on Oct. 27 that puts the emphasis on entertainment and celebrities rather than friends. |
InternetNews May 8, 2007 Pauline Millard |
MySpace to Drop Cash in Photobucket? Numerous sources are reporting that MySpace is purchasing the four-year-old Photobucket for close to $300 million in cash, thus merging the photo-hosting service with the social-networking site it's grown off of. |
Financial Planning October 2, 2007 Gwen Moran |
Cybersocializing Here's how financial planners are making the most of social media. |
The Motley Fool January 11, 2006 Alyce Lomax |
Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note. |
InternetNews November 5, 2007 |
MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users. |
Fast Company September 2008 Ellen McGirt |
What's New at MySpace With Facebook surging, co-founders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch? |
Fast Company September 2008 Carlye Adler |
Who Will Be the Godfather of Comedy Video on the Web? Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. |
CIO February 1, 2007 Margaret Locher |
Targeting Customers in Second Life If you're trying to help your company or your customers market products or services in Second Life, where more than 84 million real-world dollars changed hands in 2006, beware: Old-world advertising wisdom won't play. |
The Motley Fool June 14, 2006 Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize. |
Inc. August 2005 David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Entrepreneur August 2006 Gwen Moran |
Hot Stuff Make these top trends part of your marketing mix. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews August 4, 2006 Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
Entrepreneur May 2007 Gwen Moran |
Funny Business Using humor in your marketing. |
InternetNews April 23, 2004 Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
InternetNews October 17, 2007 Sean Gallagher |
Skype Gives MySpace Users A Voice Skype has hooked up with MySpace to provide click-and-talk voice services. But is too much, too soon? |
InternetNews February 3, 2006 Catherine Pickavet |
Balancing The Business of MySpace Are social networking sites like MySpace in need of more supervision? |
The Motley Fool December 13, 2006 Alyce Lomax |
MySpace and Yahoo! Duke It Out Did MySpace beat out Yahoo! for page views? |
Search Engine Watch December 14, 2006 Sara Holoubek |
Interactive Marketing and Social Media The rise of the social web has created a new advertising order where the goal is to partner with the customer so he or she may interact with, or call public attention to, your product or service. |
The Motley Fool January 16, 2007 Alyce Lomax |
MySpace's Fuzzy Future The game's not over for the current social-networking king. Investors, take note. |
InternetNews April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia. |
Search Engine Watch December 27, 2006 Sara Holoubek |
Contextual Search Ads: Boon or Bust? Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. |
InternetNews August 23, 2006 Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
InternetNews July 14, 2006 Nicholas Carlson |
Is There Money in MySpace? It's official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn't making any money? |
The Motley Fool November 1, 2006 Alyce Lomax |
MySpace: Walk the Plank, Pirates Are companies like MySpace going to shoot themselves in the foot over copyright? |
The Motley Fool April 13, 2007 Rick Aristotle Munarriz |
MySpace Boots Photobucket The ability to embed ads in video doesn't sit well at the networking site. |
Wired February 2007 Mark Wallace |
A Second Life for MTV It used to be the last word in youth culture. Now MTV is more about reality shows than rock stars. Can a virtual world of 3-D avatars help the network get its groove back? |
Wired July 24, 2007 Frank Rose |
How Madison Avenue Is Wasting Millions on a Deserted Second Life More and more people are leaving this virtual world, leaving advertisers and big name companies behind. |
InternetNews June 16, 2009 Kenneth Corbin |
Facebook Surges Past MySpace in U.S. On opposite trajectories, Facebook and MySpace switch places on comScore's rankings of most popular domestic social networks. |
InternetNews September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Search Engine Watch December 13, 2007 John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
BusinessWeek June 22, 2011 Felix Gillette |
The Rise and Inglorious Fall of Myspace Myspace once promised to redefine music, politics, dating, and pop culture. Rupert Murdoch fell in love with it. Then everything fell apart. |
CRM October 2014 Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
The Motley Fool April 11, 2006 Alyce Lomax |
News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk. |
Wired July 2006 Spencer Reiss |
His Space Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine. |
Pharmaceutical Executive May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
PC Magazine November 29, 2006 Michael J. Miller |
People of the Year Second Life isn't the first virtual community, but it is one of the most popular. Founded by Philip Rosedale in 2003, it recently reached its one millionth resident. |