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Psychology Today Jul/Aug 2006 Polly Schulman |
Crack Me Up Humor in relationships is touchy: Laughter can bring you closer, or it can pack a cruel punch. How to avoid the pitfalls and use humor to strengthen your bond. |
Fast Company February 2009 Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Search Engine Watch December 13, 2007 John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
U.S. Banker September 2009 Anthony Malakian |
A Teachable Moment The lesson in Fifth Third s Web-based advertisements targeting high school and college students: Don t be that guy who is clueless about money management. |
InternetNews November 19, 2007 Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Entrepreneur December 2004 Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
Entrepreneur February 2005 Nichole L. Torres |
Funny Stuff Laughter is the best marketing for entrepreneurs, so find your sense of humor. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
InternetNews December 29, 2003 Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Psychology Today Jul/Aug 2006 Louise Dobson |
What's Your Humor Style? Are you a joker? A teaser? A clown? How you deploy your sense of humor says a lot about how you relate to others and to yourself. |
Job Journal April 20, 2008 Penelope Trunk |
Brazen Careerist: Levity Gives Careers a Lift Being seen as a fun co-worker is good for your career. |
Pharmaceutical Executive April 1, 2007 Joleen Schultz |
Marketing to Professionals: Everyone's a Comedian An ad campaign doesn't have to be "ha-ha" funny to sell a drug, but it doesn't hurt. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Inc. October 2007 |
Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. |
Entrepreneur April 2009 Geoff Williams |
How to Use Humor in Marketing Humor can lead to a marketing grand slam - as long as it's done right. |
Search Engine Watch October 30, 2008 Justilien Gaspard |
Use Humor for Link Marketing Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. |
Reason December 2004 Charles Paul Freund |
Artifact: Dirty Pictures This graffiti artist does paid advertising by cleaning, not painting, public surfaces. |
InternetNews November 4, 2005 Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
Entrepreneur August 2001 Barry Farber |
Comic Relief Humor is good medicine; it could also be the best way to close a sale. |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
PC Magazine June 20, 2007 John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
The Motley Fool August 28, 2007 Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Search Engine Watch December 21, 2010 Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
BusinessWeek November 12, 2007 Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews June 22, 2009 Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek May 21, 2007 Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
BusinessWeek January 22, 2007 Robert D. Hof |
The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere. |
Inc. December 2007 Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
Entrepreneur October 2004 Jerry Fisher |
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. |
InternetNews October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
PC World March 2002 Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
CRM April 1, 2008 Marshall Lager |
Out of Context Remember to look around you when spelling out your corporate message. |
Fast Company November 2003 Andrew Moesel |
60 Seconds With Second City Does your company need a sense of humor? You could always hire one. |
HBS Working Knowledge January 29, 2014 Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
BusinessWeek February 19, 2007 Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
Salon.com June 16, 2000 Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Entrepreneur July 2004 Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
Search Engine Watch December 7, 2010 Adam Goldberg |
How to Successfully Use Advertising to Get into the Consumer's Consideration Set Being the first source of information can provide a huge advantage for search marketers. |
Search Engine Watch January 12, 2011 Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
BusinessWeek August 15, 2005 Barrett & Weintraub |
Drugmakers Are Changing Channels All those "Ask your doctor if it's right for you" ads on TV haven't delivered. As drugmakers labor to develop more educational and balanced pitches, they're also trying to better target their messages. |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews April 11, 2008 Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
Fast Company January 9, 2012 Christina Chaey |
YouTube Turns Searches For 'LOL' Into Cable-Like Multivideo Channels YouTube's Shiva Rajaraman on creating multivideo "channels." |