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Psychology Today
Jul/Aug 2006
Polly Schulman
Crack Me Up Humor in relationships is touchy: Laughter can bring you closer, or it can pack a cruel punch. How to avoid the pitfalls and use humor to strengthen your bond. mark for My Articles similar articles
Fast Company
February 2009
Bill Barol
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. mark for My Articles similar articles
Search Engine Watch
December 13, 2007
John Tawadros
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. mark for My Articles similar articles
Search Engine Watch
January 14, 2004
Christine Churchill
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? mark for My Articles similar articles
U.S. Banker
September 2009
Anthony Malakian
A Teachable Moment The lesson in Fifth Third s Web-based advertisements targeting high school and college students: Don t be that guy who is clueless about money management. mark for My Articles similar articles
InternetNews
November 19, 2007
Kenneth Corbin
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. mark for My Articles similar articles
Entrepreneur
December 2004
Kimberly L. McCall
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. mark for My Articles similar articles
Entrepreneur
February 2005
Nichole L. Torres
Funny Stuff Laughter is the best marketing for entrepreneurs, so find your sense of humor. mark for My Articles similar articles
PC Magazine
November 14, 2007
John C. Dvorak
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. mark for My Articles similar articles
Fast Company
Pavithra Mohan
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. mark for My Articles similar articles
InternetNews
December 29, 2003
Janis Mara
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. mark for My Articles similar articles
Psychology Today
Jul/Aug 2006
Louise Dobson
What's Your Humor Style? Are you a joker? A teaser? A clown? How you deploy your sense of humor says a lot about how you relate to others and to yourself. mark for My Articles similar articles
Job Journal
April 20, 2008
Penelope Trunk
Brazen Careerist: Levity Gives Careers a Lift Being seen as a fun co-worker is good for your career. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Joleen Schultz
Marketing to Professionals: Everyone's a Comedian An ad campaign doesn't have to be "ha-ha" funny to sell a drug, but it doesn't hurt. mark for My Articles similar articles
InternetNews
August 23, 2007
Stuart J. Johnston
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. mark for My Articles similar articles
Inc.
October 2007
Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. mark for My Articles similar articles
Entrepreneur
April 2009
Geoff Williams
How to Use Humor in Marketing Humor can lead to a marketing grand slam - as long as it's done right. mark for My Articles similar articles
Search Engine Watch
October 30, 2008
Justilien Gaspard
Use Humor for Link Marketing Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. mark for My Articles similar articles
Reason
December 2004
Charles Paul Freund
Artifact: Dirty Pictures This graffiti artist does paid advertising by cleaning, not painting, public surfaces. mark for My Articles similar articles
InternetNews
November 4, 2005
Susan Kuchinskas
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. mark for My Articles similar articles
Entrepreneur
August 2001
Barry Farber
Comic Relief Humor is good medicine; it could also be the best way to close a sale. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
PC Magazine
June 20, 2007
John C. Dvorak
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
Entrepreneur
December 2007
Kim T. Gordon
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. mark for My Articles similar articles
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz
Google + CNN = Good for You CNN strikes an online advertising deal with Google. mark for My Articles similar articles
Search Engine Watch
December 21, 2010
Alex Cohen
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
BusinessWeek
November 12, 2007
Catherine Holahan
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? mark for My Articles similar articles
InternetNews
June 22, 2009
Michelle Megna
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. mark for My Articles similar articles
BusinessWeek
May 21, 2007
Hof & Holahan
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. mark for My Articles similar articles
BusinessWeek
January 22, 2007
Robert D. Hof
The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere. mark for My Articles similar articles
Inc.
December 2007
Michael Fitzgerald
Clicks for Cash Earning more from your website. mark for My Articles similar articles
Entrepreneur
October 2004
Jerry Fisher
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. mark for My Articles similar articles
InternetNews
October 2, 2009
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. mark for My Articles similar articles
PC World
March 2002
Brad Grimes
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... mark for My Articles similar articles
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. mark for My Articles similar articles
CRM
April 1, 2008
Marshall Lager
Out of Context Remember to look around you when spelling out your corporate message. mark for My Articles similar articles
Fast Company
November 2003
Andrew Moesel
60 Seconds With Second City Does your company need a sense of humor? You could always hire one. mark for My Articles similar articles
HBS Working Knowledge
January 29, 2014
Michael Blanding
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
BusinessWeek
February 19, 2007
Jon Fine
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. mark for My Articles similar articles
Salon.com
June 16, 2000
Alicia Montgomery
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. mark for My Articles similar articles
Entrepreneur
July 2004
Nancy Michaels
Thumbs Up! Rave reviews could be all the advertising you need. mark for My Articles similar articles
Search Engine Watch
December 7, 2010
Adam Goldberg
How to Successfully Use Advertising to Get into the Consumer's Consideration Set Being the first source of information can provide a huge advantage for search marketers. mark for My Articles similar articles
Search Engine Watch
January 12, 2011
Greg Habermann
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. mark for My Articles similar articles
BusinessWeek
August 15, 2005
Barrett & Weintraub
Drugmakers Are Changing Channels All those "Ask your doctor if it's right for you" ads on TV haven't delivered. As drugmakers labor to develop more educational and balanced pitches, they're also trying to better target their messages. mark for My Articles similar articles
Inc.
February 2008
Buchanan, Chafkin & McCarthy
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. mark for My Articles similar articles
InternetNews
April 11, 2008
Mike Elgan
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. mark for My Articles similar articles
Fast Company
January 9, 2012
Christina Chaey
YouTube Turns Searches For 'LOL' Into Cable-Like Multivideo Channels YouTube's Shiva Rajaraman on creating multivideo "channels." mark for My Articles similar articles