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InternetNews August 11, 2006 Nicholas Carlson	Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?
BusinessWeek November 5, 2007 Ante, Grover & Green	In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine.
BusinessWeek April 9, 2007 Ronald Grover	Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch?
The Motley Fool April 20, 2007 Rick Aristotle Munarriz	Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical.
InternetNews October 13, 2008	MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test.
The Motley Fool August 8, 2006 Alyce Lomax	Google Flashes Its Cash Is Google about to get mugged on MySpace? It's clear that Google's paying out the nose to shore up its search leadership and build the highest-profile, most lucrative search deals. Investors, take note.
The Motley Fool January 11, 2006 Alyce Lomax	Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
The Motley Fool April 27, 2006 Stephen Ellis	Is Facebook Worth $2 Billion? Social networking is hot, but not hot enough to justify a price tag this high. These companies need to sustain hearty growth if they're to maintain their current valuations. Buyer beware.
The Motley Fool December 5, 2006 Stephen Ellis	MySpace Goes Wireless The wildly popular website looks to open another potentially lucrative distribution channel. Investors would be wise to remember that, for all the hype and billion-dollar valuations, MySpace has yet to deliver financially.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
PC Magazine September 13, 2006 Michael J. Miller	A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities.
The Motley Fool June 14, 2006 Rick Aristotle Munarriz	Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize.
InternetNews August 23, 2006 Nicholas Carlson	Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users.
The Motley Fool April 11, 2006 Alyce Lomax	News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk.
The Motley Fool August 15, 2007 Jeremy MacNealy	Fool on Call: MySpace Ramps Up In its fourth-quarter conference call News Corp. addressed the continued success of MySpace, the social-networking site that is turning personal profiles into big corporate profits.
The Motley Fool August 12, 2006 Rick Aristotle Munarriz	A Fool Looks Back Young adults and young families played big parts in this week's Wall Street flick. A new "friend" on MySpace... The Mickey Mouse march...
BusinessWeek October 27, 2010 Fixmer & Grover	For MySpace, a Fresh Coat of Paint MySpace unveiled a sleeker new look on Oct. 27 that puts the emphasis on entertainment and celebrities rather than friends.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool November 21, 2006 Stephen Ellis	Is MySpace's 15 Minutes Over? With News Corp CEO Rupert Murdoch mentioning recently that the site could be sold, and advertisers already shunning it as too mainstream, could there be trouble in paradise?
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
The Motley Fool June 29, 2006 Alyce Lomax	Microsoft's Wide-Open Spaces As rivals' blog services add social networks, should MySpace worry?
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
InternetNews November 5, 2007	MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users.
BusinessWeek November 12, 2007 Catherine Holahan	So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
Search Engine Watch October 28, 2008 Mark Jackson	The Ghosts of SEO Past and Future When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
InternetNews October 18, 2007 David Needle	MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.
HBS Working Knowledge August 16, 2006 Sean Silverthorne	Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers?
New Architect May 2002 Michael Hurwicz	when small is better How Google's AdWords system is changing online advertising...
Wired October 2001 Chip Bayers	I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results...
The Motley Fool June 7, 2005 Stephen D. Simpson	When Searching Goes Berserk Do sponsored links really deliver value to the customer? Some advertisers like eBay don't seem to be too picky about the sorts of sponsored links that they will attach their names to.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
The Motley Fool April 4, 2008 Rick Aristotle Munarriz	Socially Disturbing MySpace News MySpace's woes spell trouble for smaller social networking sites.
The Motley Fool December 1, 2006 Rick Aristotle Munarriz	MySpace in China? News Corp. is supposedly targeting China as its next growth market.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews November 26, 2007	News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well.
Wired July 2006 Spencer Reiss	His Space Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.
The Motley Fool January 16, 2007 Alyce Lomax	MySpace's Fuzzy Future The game's not over for the current social-networking king. Investors, take note.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
The Motley Fool July 13, 2006 Alyce Lomax	Yahoo!: Get Out of My Space The Internet giant gets miffed over headlines that say MySpace was No. 1. Yahoo! investors probably shouldn't worry too much. The company is still innovating, even if it gets less attention than Google or MySpace in the process.
The Motley Fool April 13, 2007 Rick Aristotle Munarriz	MySpace Boots Photobucket The ability to embed ads in video doesn't sit well at the networking site.
InternetNews April 12, 2007 Nicholas Carlson	Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share.
The Motley Fool May 23, 2006 Rick Aristotle Munarriz	Google's Growing Gains Google grows its search-engine market share for its ninth consecutive month.
The Motley Fool April 21, 2006 Rick Aristotle Munarriz	A Fool Looks Back Job searches for slackers and twin technological titans highlight the past week: Hiring slackers... One world, two companies...
InternetNews July 11, 2006 Nicholas Carlson	Beware, MySpace Video Enthusiasts Adware company Zango does not tolerate partners who post content on MySpace or other social-networking sites.