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InternetNews February 11, 2005 Susan Kuchinskas	Should Yahoo Buy Six Apart? When Six Apart bought blogging community LiveJournal in January, it acquired an extra 5.5 million users and serious gravitas. But can it make it as a standalone business?
Search Engine Watch October 28, 2004 Mike Rende	Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?
BusinessWeek December 13, 2004 Lauren Gard	The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
Entrepreneur May 2005 Chris Penttila	What Lies Beneath Today's consumers don't fit into yesterday's molds. Here's how to get a grip on the new demographics -- and get inside your customers' heads.
Search Engine Watch March 9, 2005 Chris Sherman	A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches.
Financial Planning October 1, 2005 Pat Olsen	The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well.
InternetNews September 14, 2005 Sean Michael Kerner	Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
InternetNews October 29, 2008 Kenneth Corbin	Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases.
InternetNews November 26, 2004 Susan Kuchinskas	RSS: Feed Me the Money XML syndication strips ads from online content. For self-supporting bloggers, that's a problem.
Search Engine Watch August 31, 2005 Chris Sherman	RSS Search Engines A look at the specialized search tools that help you locate content in blogs, feeds and other sources of information.
InternetNews August 9, 2005 Susan Kuchinskas	Doing a Vertical Search Search engine marketers grapple with the proliferation of alternative search engines.
BusinessWeek October 24, 2005 Stephen Baker	Big Media, Little Blogosphere There aren't yet enough quality pages to satisfy advertisers' hunger for a blog presence.
InternetNews March 10, 2008 Kenneth Corbin	TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study.
Search Engine Watch April 15, 2008 Joshua Stylman	Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars.
InternetNews December 31, 2007 Kenneth Corbin	Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag?
InternetNews May 3, 2007 Clint Boulton	Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum.
Inc. October 2007	Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs.
Entrepreneur September 2007 Torres & Wilson	How to Make Your Millions Whether you want to buy a franchise or do it yourself, check out our list of the most lucrative trends in seven hot industries that can make you a millionaire.
CRM March 2008 Jessica Tsai	The Markets Within the Masses When marketers try to reach a particular demographic, the successes - and failures - reflect on all of us.
BusinessWeek May 2, 2005 Baker & Green	Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Blogging: More Than Idle Chatter Blog as if you mean it.
InternetNews June 2, 2009 Michelle Megna	Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance.
InternetNews September 20, 2004 Craig McGuire	In Focus: RSS Score Card Although it's early yet in the advance of blogging, the story of its rise in popularity really is about the use and potential with syndication technology driving bloggers: RSS. The article provides an overview of where RSS is and where it's going.
CIO June 1, 2006 Michael Fitzgerald	Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right.
InternetNews September 24, 2007 Nicholas Carlson	Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free.
InternetNews March 16, 2005 Susan Kuchinskas	Yahoo Finally Hits Blog Scene Late to the party, Yahoo joins other search entities with social networking and blogging services of its own.
Search Engine Watch April 2, 2003 Danny Sullivan	RSS: Your Gateway To News & Blog Content A look at how content from blogs, news sites and other sources is distributed via RSS feeds. These feeds can be a great way for anyone to receive customized news information.
Search Engine Watch May 3, 2005 Shari Thurow	Feeds: A New Channel for Search Marketing Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Information Today September 2004 Bill Spence	Feed(ing) Frenzy Providing RSS feeds drives more traffic to our Web sites, but the decision to provide RSS feeds should be ours to make. Being scraped an overzealous technology provider was more painful than the term implies.
BusinessWeek April 23, 2007 Catherine Holahan	The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you.
Entrepreneur February 2006 Catherine Seda	Feeding Frenzy Want to make sure your marketing message doesn't end up in your customers' Spam folders? Get the word out with an RSS feed.
CRM November 2006 Colin Beasty	Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.
InternetNews July 26, 2004 Michael Singer	IT Heavies Lifting Dollars For Blogs Microsoft, IBM and other tech players see dollar signs, chances for business in advancing social networking.
InternetNews June 20, 2005 Susan Kuchinskas	Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive.
InternetNews August 5, 2009	Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site.
BusinessWeek January 22, 2007 Robert D. Hof	The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
Search Engine Watch June 29, 2009 Ron Jones	Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
InternetNews August 13, 2004 Michael Singer	Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out.
InternetNews June 17, 2004 Erin Joyce	Advice For Blogging Newbies Blogs? RSS Feeds? What's all that about? Panelists at Internet Planet offer a few tips to companies about the power of blogging.
Food Processing January 2012 Diane Toops	Survey Finds Trends Among Technology, Social Media and Older Consumers According to Pew Research, Baby Boomers and older folks using social media has increased enormously in the past two years.
InternetNews May 18, 2005 Susan Kuchinskas	Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS.
InternetNews November 5, 2007	MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users.
Entrepreneur May 2008 John Jantsch	The New Frontier These days, everyone's blogging. Is it time for your business to join the club?
PHONE+ June 18, 2009 Brent Sampson	Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending.