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BusinessWeek
November 5, 2007
Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine.   |
InternetNews
November 26, 2007 |
News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well. |
InternetNews
March 31, 2009
Kenneth Corbin |
MySpace Goes Local With Citysearch Deal MySpace rolling out commercial hubs to promote local businesses through social discovery. |
InternetNews
November 5, 2007 |
MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users. |
BusinessWeek
April 9, 2007
Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch? |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
The Motley Fool
June 14, 2006
Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize. |
InternetNews
November 2, 2006
Nicholas Carlson |
Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump. |
The Motley Fool
December 5, 2006
Stephen Ellis |
MySpace Goes Wireless The wildly popular website looks to open another potentially lucrative distribution channel. Investors would be wise to remember that, for all the hype and billion-dollar valuations, MySpace has yet to deliver financially. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
August 11, 2006
Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
InternetNews
July 31, 2009 |
New MySpace Mail Goes Global MySpace beginning worldwide roll-out of souped-up e-mail client, hopes to become second-largest Webmail provider. |
InternetNews
April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
July 13, 2009 |
MySpace Farms Out Overseas Ad Operations Embattled social network MySpace today announced the first step in its international reorganization, saying it plans to farm out advertising operations in several foreign countries in an arrangement with a division of its parent company, News Corp. |
InternetNews
July 14, 2006
Nicholas Carlson |
Is There Money in MySpace? It's official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn't making any money? |
InternetNews
October 18, 2007
David Needle |
MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
The Motley Fool
August 15, 2007
Jeremy MacNealy |
Fool on Call: MySpace Ramps Up In its fourth-quarter conference call News Corp. addressed the continued success of MySpace, the social-networking site that is turning personal profiles into big corporate profits. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
InternetNews
February 9, 2010 |
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena. |
The Motley Fool
April 20, 2007
Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical. |
The Motley Fool
April 11, 2006
Alyce Lomax |
News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk. |
InternetNews
October 2, 2008
Sean Gallagher |
Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes? |
The Motley Fool
April 4, 2008
Rick Aristotle Munarriz |
Socially Disturbing MySpace News MySpace's woes spell trouble for smaller social networking sites. |
HBS Working Knowledge
August 16, 2006
Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
InternetNews
October 12, 2007
Andy Patrizio |
MySpace APIs Due Next Week? MySpace's long-expected APIs would let members add third-party apps to their page and make them more dynamic. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
The Motley Fool
December 13, 2006
Alyce Lomax |
MySpace and Yahoo! Duke It Out Did MySpace beat out Yahoo! for page views? |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
The Motley Fool
January 11, 2006
Alyce Lomax |
Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
November 21, 2006
Stephen Ellis |
Is MySpace's 15 Minutes Over? With News Corp CEO Rupert Murdoch mentioning recently that the site could be sold, and advertisers already shunning it as too mainstream, could there be trouble in paradise? |
InternetNews
December 13, 2007
Kenneth Corbin |
Sprint Gets a Piece of Mobile MySpace Action Sprint subscribers will have special access to the MySpace mobile world. |
InternetNews
February 23, 2007
Nicholas Carlson |
Strategic Data Buy For Fox Interactive News Corp's Fox Interactive Media, today announced it acquired Strategic Data Corporation, an interactive advertising technology company. |
InternetNews
May 8, 2007
Pauline Millard |
MySpace to Drop Cash in Photobucket? Numerous sources are reporting that MySpace is purchasing the four-year-old Photobucket for close to $300 million in cash, thus merging the photo-hosting service with the social-networking site it's grown off of. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
CRM
September 1, 2006
Jessica Sebor |
MySpace Cadets The growing popularity of the Web site has marketers looking to blast off into the new social networking frontier. Will they crash in security and clutter issues? |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
The Motley Fool
September 18, 2006
Brian Gorman |
Yahoo! Caught Up in the Past? The Internet giant's new ad campaign may not be focused on the right people. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
The Motley Fool
June 20, 2007
Rick Aristotle Munarriz |
Deny the Friend Request, Yahoo! Yahoo! shouldn't overpay for MySpace. Yahoo! is in a tough spot. Investors saw through the featherweight executive shakeup. The stock popped at the open, but closed lower. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
InternetNews
February 11, 2010 |
MySpace CEO Van Natta Steps Down News Corp.-owned social network undertakes another executive shuffle as it continues to pursue an entertainment strategy. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
InternetNews
June 16, 2009
Kenneth Corbin |
Facebook Surges Past MySpace in U.S. On opposite trajectories, Facebook and MySpace switch places on comScore's rankings of most popular domestic social networks. |
