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Fast Company
September 2008 |
Web Video's Most Hilarious Moments Online video's greatest hits, and the companies sponsoring them.   |
BusinessWeek
December 3, 2007
Catherine Holahan |
Amateur Hour Is Over Forget user-generated videos. Advertisers want to see some slick glitz and tinsel. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
InternetNews
October 10, 2006
Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
Fast Company
September 2010
Vanessa Juarez |
Funny or Die Relies on Social Networks and Wit in Winging Its Success Funny or Die succeeds in the moment with a blazing wit - and a matching business model. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
InternetNews
July 31, 2006
Nicholas Carlson |
Does AOL Video Answer Speculation? Called AOL Video, the beta service is meant to compete with popular crowd-sourcing video sites, such as YouTube, iFilm, Google Video and Yahoo Video. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
The Motley Fool
March 22, 2007
Rick Aristotle Munarriz |
You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach. |
InternetNews
October 30, 2009 |
Online Video Embraces YouTube, TV Deals Multiple delivery models plus creative talent cause some video sites to shine over others. |
BusinessWeek
October 23, 2006
Lowry & Hof |
Smart Money Or Silly Money 2.0? If YouTube ends up being a $1.65 billion mistake, Google can afford it. That's why Old Media is wondering how to play this new game. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
BusinessWeek
October 28, 2010
Felix Gillette |
How Fusty TBS Is Selling Conan O'Brien Cable network TBS is courting a Web-savvy audience for its offbeat new headliner with a marketing quirk-fest. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Inc.
October 2007 |
Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. |
InternetNews
March 23, 2007
Nicholas Carlson |
What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling. |
The Motley Fool
July 21, 2009
Anders Bylund |
How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
BusinessWeek
December 4, 2006
Burt Helm |
You Oughta Be In Webcasts Scripted Web shows are piquing the interest of Mad Ave and giving filmmakers a new venue. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
Searcher
May 2007
Stephanie C. Ardito |
Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops The author thinks the media giants will eventually calm down and learn to work with social networking and video Web sites. Otherwise, these outlets risk losing their substantial customer base, not to mention access to revolutionary marketing strategies and technologies. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
InternetNews
September 20, 2006
Ed Sutherland |
Cingular to Sponsor YouTube Battle Cingular Wireless is tuning into the hot community video site YouTube by sponsoring its "battle of the bands" competition. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
InternetNews
December 22, 2009
David Needle |
Snagfilms, the Anti-YouTube? With some big name backers, Snagfilms looks to be the online driver of feature length, meaningful videos. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
Fast Company
April 2013
Nicole LaPorte |
Sarah Silverman, Ben Stiller, Michael Cera, And The Rebels Saving Hollywood Determined not to repeat the mistakes of the music business, a cadre of digital pioneers is rebooting the entertainment industry. Setting up shop on YouTube is seen as getting in on the cable TV of the 21st century. |
The Motley Fool
December 22, 2008
Rick Aristotle Munarriz |
That's Just Stupid, Warner There's been a falling-out between Warner Music Group and Google's YouTube. The major music label pulled its artists' videos from the popular video-sharing site, presumably over a licensing dispute. |
The Motley Fool
January 22, 2010
Eric Jhonsa |
Cashing In Online The king of online video might finally be profitable, but rivals are ready and waiting. |
InternetNews
November 16, 2004
Tim Gray |
AOL Streams IM Video The ISP's latest IM venture delivers news and entertainment content. |
InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
Fast Company
November 2008 |
TV on the Web: What Works and What Doesn't Seth MacFarlane's "Cavalcade of Cartoon Comedy" joins a mixed bag of other attempts at original cybershows. |
InternetNews
November 13, 2009 |
YouTube to Support High-Res 1080p Videos Bigger, clearer videos coming to YouTube as Google continues to tinker with monetization strategies. |
