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Entrepreneur January 2005 Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media. |
Entrepreneur August 2007 Kim T. Gordon |
A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts. |
Entrepreneur November 2003 Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Entrepreneur November 2007 John Jantsch |
You Lost Me at Hello If prospects think you're just like everyone else, let your marketing kit prove otherwise. |
PC Magazine August 1, 2007 Russell Morgan |
E-Mail Marketing 101 E-marketing helps build your customer base. |
Entrepreneur September 2006 Catherine Seda |
Forms of Fear Your web forms could be scaring away potential customers. |
Entrepreneur April 2007 Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Entrepreneur October 2006 Catherine Seda |
First Impressions You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads. |
Entrepreneur February 2005 Barry Farber |
Right on Target Hit the mark with prospective customers by learning how to find their hot buttons. Here are four "hot button" tips. |
Entrepreneur February 2004 Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
PHONE+ April 8, 2009 John Chapin |
7 Tips for Selling More in a Tough Economy Salespeople can minimize the impact of the economy on sales by following these tips. |
Entrepreneur January 2007 Kim T. Gordon |
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. |
Entrepreneur August 2005 Kim T. Gordon |
In the Mood When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers. |
Entrepreneur June 2008 Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur November 2003 Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
AFP eWire July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
Financial Planning February 1, 2006 Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Entrepreneur October 2008 Kim T. Gordon |
Reaching Multitaskers Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases? |
On Wall Street June 1, 2010 Carri Degenhardt-Burke |
New Strategies to Boost Your Career Four ideas aimed at increasing your book of business. |
Entrepreneur October 2007 John Jantsch |
If You Build It . . . Successfully marketing your business starts with creating a solid foundation. |
Entrepreneur April 2004 Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
Entrepreneur May 2005 Jerry Fisher |
Ain't It clever? Four clever marketing ideas used by innovative entrepreneurs. |
Entrepreneur December 2005 Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
CRM December 12, 2014 Bhavin Shah |
6 Tips for Converting Leads into Clients Be informed and ask the right questions to establish credibility and trust. |
Entrepreneur July 2003 Jerry Fisher |
Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? |
CRM January 2011 Denis Pombriant |
Supplying the Law of Demand Make sure you're delivering messages that customers want to hear in social and traditional media. |
Entrepreneur June 2005 Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
Entrepreneur July 2004 Jerry Fisher |
In a Nutshell Something as unexpected as a talking almond could be just what an advertiser needs to catch the reader's eye. |
Entrepreneur June 2003 Jerry Fisher |
Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. |
Entrepreneur December 2003 Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
Investment Advisor June 2008 Dan Allison |
Just Ask Them Consider using focus groups to sharpen your marketing efforts -- you might also gain some clients in the process. |
Entrepreneur October 2005 Barry Farber |
Winds of Change Are you having trouble showing customers the benefits of your offer? Try these 10 tips to make them realize what they're missing. |
Entrepreneur September 2004 Nancy Michaels |
Survey Says . . . Market research on the cheap is just a click away with this on-line survey program. |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur July 2008 Kim T. Gordon |
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in. |
Entrepreneur August 2003 Brian Tracy |
Top Secrets Psst! Think you know everything about sales? Here's the inside scoop on mastering one of the most important skills you'll ever need. |
Entrepreneur September 2007 Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
PHONE+ July 1, 2009 Bill Taylor |
Optimizing ROI Through Targeted Prospecting In any business, one of the most important decisions you will make is where to invest your limited resources. Here are tips for increasing your return on investment (ROI). |
The Motley Fool May 27, 2005 Selena Maranjian |
What Selena Maranjian Is Buying Now Most of us are on the lookout for attractive stocks to buy, and it sure seems sensible to peek over the shoulder of successful investors. But there are downsides to investor tips. |
Inc. January 2008 Leah Hoffmann |
How to Get Profitable Sales Leads Online The online lead generation industry has recently come under scrutiny for its practices. Still, plenty of honest - and effective - companies are out there. Here's how to make sure you get the best leads for your buck. |
Entrepreneur March 2004 Jerry Fisher |
Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Entrepreneur April 2006 |
Should I Start a Coupon Biz? How the web is affecting local coupon businesses. |
CRM October 2005 Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
CRM April 3, 2013 |
Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels. |
Entrepreneur November 2008 Kim T. Gordon |
Make Your Best Offer Tight consumer budgets may dampen spirits, so here are five tips for ringing in the sales this holiday season. |
CRM May 15, 2015 Adam Blitzer |
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. |
Investment Advisor December 2009 Bob Clark |
Clark at Large: An Expert's Expert To regain former asset levels independent advisors will have to do a better job of getting out their client-oriented message. |
Financial Planning September 1, 2012 William Ainson |
13 Steps to Avoid Fumbling Your First Meeting With A Prospect Whether you are relatively new to the planning business or have been in the profession for decades, odds are you have lost potential clients as a result of mistakes made at a first meeting. |