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Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media.   |
Entrepreneur
January 2007
Kim T. Gordon |
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
InternetNews
April 2, 2004
Robyn Greenspan |
Media Multitaskers May Miss Messages Statistics on multitasking by consumers. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
InternetNews
October 29, 2008
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Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
Entrepreneur
November 2008
Kim T. Gordon |
Make Your Best Offer Tight consumer budgets may dampen spirits, so here are five tips for ringing in the sales this holiday season. |
InternetNews
March 30, 2009
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Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Entrepreneur
August 2007
Kim T. Gordon |
A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts. |
AFP eWire
February 26, 2007 |
Family and Friends Best Way to Reach Donors A new survey by Cone Communications provides further evidence that the most effective way for charities to reach potential new donors and influence their giving decisions is through people they know. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
Entrepreneur
June 2005
Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
Entrepreneur
June 2007
Nichole L. Torres |
Buzz on a Budget Get the most bang for your marketing buck with these tips from an expert. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
CRM
August 2010 |
The 2010 CRM Influential Leaders: An Introduction Eight people were named CRM magazine's Influential Leaders for 2010. |
Entrepreneur
February 2009
Nichole L. Torres |
How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
The Motley Fool
October 10, 2006
Jack Uldrich |
The Real YouTube Scoop TechCrunch's reporting of Google's buyout deal demonstrates new media's growing influence. At a minimum, the rise of YouTube and similar video-sharing sites suggests that media companies will have to adjust their strategies to keep this revolution from running off without them. |
Financial Planning
December 1, 2007
Marie Swift |
Get With the Program Some tips on how to start -- or enhance -- your financial advisory business' marketing program quickly and efficiently. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
CRM
April 18, 2011 |
Bloggers Trusted More Than Celebrity Endorsements A new BlogHer study finds that women are big users of social media to make purchasing decisions. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
IndustryWeek
June 1, 2006
Jill Jusko |
Unconvinced: Corporate Blogging Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show. |
PC World
June 2002
Brad Grimes |
Web Savvy: Expand Your Web Search Horizons Six tips for finding the info you want by searching hidden corners of the Web... |
Entrepreneur
March 2008
John Jantsch |
It's a Hit Get customers psyched about your business by using all the web has to offer. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
Entrepreneur
May 2006
Kim T. Gordon |
Crunch Time Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. |
AFP eWire
July 11, 2005
Bill Toliver |
Branding -- Using the Power of Common Sense to Earn Loyalty In the fast-paced, hyped-up age of information overload, it can be challenging to get your message across. While you may live and breathe environmental activism, civil rights or global health, too many people remain oblivious to the issues you promote so passionately. |
CRM
January 21, 2005
Colin Beasty |
Is Blogging Viable in the Contact Center? Some say blogging is an effective tool for improving communication and customer service. Customers can interact and exchange thoughts in a "community" setting. Others feel blogging is detrimental to customer support. Which is it? |
PC Magazine
December 9, 2003
John C. Dvorak |
Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging. |
Search Engine Watch
December 27, 2010
Kevin Gibbons |
10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do. |
AFP eWire
January 29, 2007 |
Direct Mail Still Strong, Especially With Women Despite the rise of website, email and other electronically based advertisements, printed direct-mail marketing pieces are still widely read, especially by women ages 25 to 44, according to new survey. |
Entrepreneur
December 2005
Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
Fast Company
November 2010
Mark Borden |
Measuring Influence One Click at a Time Who is the most influential person online? Last summer, we invited readers and other web users to explore that question in a special initiative called the Influence Project. |
InternetNews
December 2, 2004
Sean Michael Kerner |
MSN Goes to The Blogs Microsoft's MSN launched a blogging tool that ties in with its home media technology plays. Called MSN Spaces, the beta is part of an update to MSN's suite of communication services. |
InternetNews
March 16, 2005
Susan Kuchinskas |
Yahoo Finally Hits Blog Scene Late to the party, Yahoo joins other search entities with social networking and blogging services of its own. |
PC Magazine
September 4, 2007
John C. Dvorak |
Don't Give Up on Old Media To survive, newspapers and magazines need to optimize content for print in a way that the Web simply cannot duplicate. |
