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Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.   |
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First Impressions You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads. |
Entrepreneur
August 2004
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Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it. |
Entrepreneur
January 2004
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Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. |
Entrepreneur
March 2004
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Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Entrepreneur
December 2007
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Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
April 2004
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Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
AskMen.com
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Understanding Metabolism The metabolism myth: why everyone's favorite scapegoat isn't always to blame. |
AskMen.com
January 31, 2013
James Fell |
How To Lose Weight It's important to see exercise as a tool that gives you the power to resist junk food. Because it does. |
The Motley Fool
January 12, 2006
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Headline Stupidity Investors can read all they want, but there's no shortcut for independent thinking. Take investment headlines with a grain of salt. |
AskMen.com
September 1, 2014
James Fell |
Here's Why Your Workout Today Isn't Like Your Workout 5 Years Ago If you train your body to get into great shape, then to keep it there you need to keep on using it. You can't just sit back and expect it to burn calories on autopilot. |
AskMen.com
James Fell |
Metabolism Myths: Part 1 Some myths about boosting metabolism are so prevalent that they've been repeated again and again via best-selling fitness books and popular magazines. But don't believe them. |
Entrepreneur
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Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
AskMen.com
James Fell |
Metabolism Myths: Part 3 Portion control is ultimately much more important than how often you eat. |
Entrepreneur
October 2004
Jerry Fisher |
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. |
Entrepreneur
June 2003
Jerry Fisher |
Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. |
Entrepreneur
June 2007
Nichole L. Torres |
Buzz on a Budget Get the most bang for your marketing buck with these tips from an expert. |
American Family Physician
January 1, 2003 |
What It Takes to Lose Weight What does it take to lose weight?... How often should I eat?... What is so bad about high-fat foods?... Can I trust nutrition information I get from newspapers and magazines?... Will diet drugs help? |
Fast Company
Kevan Lee |
The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. |
Inc.
December 2005
Lee Gimpel |
Decoding RSS Besides culling information, RSS allows businesses to broadcast it. Here's how. |
AskMen.com
February 1, 2006
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Eating For Lean Body Mass Here are a few simple guidelines on how much fat, protein and calories a healthy person should consume. |
Entrepreneur
July 2004
Jerry Fisher |
In a Nutshell Something as unexpected as a talking almond could be just what an advertiser needs to catch the reader's eye. |
Outside
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Fighting Weight The quickest way to boost your performance in any sport? Drop some gut. |
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How to Lose 10 Pounds in Your 30s, 40s & 50s Find out which weight-loss approaches work best at every age. |
AskMen.com
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Creating A Calorie Deficit I've written lots of articles about losing weight and keeping it off. These are the basic facts of what I've learned over the years of how to lose weight and keep it off. |
The Motley Fool
June 21, 2010
Bryan White |
One Way to Profit From the Pessimism One of the most difficult dilemmas a value investor faces is whether or not to buy the once-loved stock that has caught the seemingly incurable disease known as headline risk. |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
PHONE+
JoAn Majors |
Never Take 'No' From Someone Who Can't Say 'Yes' Any sales situation is controlled by whoever's asking the questions -- and this can make all the difference to a salesperson dealing with an indecisive prospect. |
