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Entrepreneur
August 2007
Kim T. Gordon |
A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.   |
AFP eWire
January 17, 2006 |
Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing. |
AFP eWire
March 10, 2008 |
Defraying Postal Costs: How to Leverage the Expertise of Your Mail House There are ways nonprofits can avoid unexpected charges even as most nonprofit postage rates rise in May. |
Entrepreneur
July 2007
Melissa Campanelli |
Postage Cramp How entrepreneurs are coping with the new postal rates. |
AFP eWire
December 1, 2008 |
Reminder: New Postal Service Mailing List Requirements in Effect As of Nov. 23, the United States Postal Service now requires address lists for standard mail to be cleared of incorrect addresses every 95 days, rather than every 185 days as previously required. |
AFP eWire
September 11, 2013 |
Year-end Appeal Checklist Maya Gasuk is a senior consultant at West Wind Consulting Strategies in Fund Raising LLC, a firm dedicated to helping nonprofits. She still uses a checklist for every mail project she is involved in. |
AFP eWire
January 17, 2006
Geoff Peters |
Best Practices in Direct Mail Fundraising, Part II Direct response is both art and science, and as such, trends and hot ideas tend to flood the marketplace suddenly, and then recede just as quickly. |
AFP eWire
September 19, 2005
Geoff Peters |
Best Practices in Direct Mail Fundraising Direct response is both art and science for charities, and as such, trends and hot ideas tend to flood the marketplace suddenly and then recede just as quickly. |
AFP eWire
September 19, 2005 |
Direct Response in the Time of Katrina, Public Scrutiny With the impact of Hurricane Katrina, increasing amounts of mail and diminished public trust of the charitable sector, direct-response fundraising faces more challenges than ever before. |
The Motley Fool
October 5, 2007
Selena Maranjian |
Will Credit Card Offers Finally Go Away? The response rate for credit card offers in the mail has been falling. That may mean we can expect to see more mailings, not less. |
Entrepreneur
December 2005
Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
Entrepreneur
May 2004
Kim T. Gordon |
Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money. |
AFP eWire
October 6, 2008 |
Direct Mail: Paying For Your Undeliverable Mail Nonprofits that are not aware of the new rules may find themselves paying first class rates on their standard mail (nonprofit discounted rate) mailings. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
CRM
April 2010
Jessica Tsai |
Mail Model of the Year U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest. |
Search Engine Watch
March 30, 2011
Duncan Parry |
Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
Pharmaceutical Executive
May 1, 2007
George Koroneos |
Marketing to Professionals: No Sales Force, No Problem Pharma companies turn to direct-mail marketing tactics to boost sales for older drugs. |
Inc.
July 2007
Ryan McCarthy |
Keep Those Cards and Letters Legislators in 15 states have introduced bills to create the snail mail equivalent of popular Do Not Call and Do Not Fax registries. |
AFP eWire
September 18, 2012 |
Finding the Right Date for Year-End and Holiday Appeals An AFP member asked on the open forums about when it might be too late to send a year-end, holiday direct mail appeal. Here are some of the responses and insights provided by members. |
CRM
November 2007
Jessica Tsai |
Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. |
AFP eWire
January 29, 2007 |
Direct Mail Still Strong, Especially With Women Despite the rise of website, email and other electronically based advertisements, printed direct-mail marketing pieces are still widely read, especially by women ages 25 to 44, according to new survey. |
Entrepreneur
November 2004
Nancy Michaels |
Direct Effect Make the most of your direct-mail campaign. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Financial Planning
December 1, 2007
Marie Swift |
Get With the Program Some tips on how to start -- or enhance -- your financial advisory business' marketing program quickly and efficiently. |
Bank Technology News
January 2007
Hakan Akbas |
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. |
Search Engine Watch
April 10, 2011
Ammon Brown |
How to Effectively Measure Display/Search Results Using Lookalike Geographies Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results of each campaign on two demographically similar geographies. |
AFP eWire
January 12, 2009 |
Direct Response: Ways to Cut Costs, Not Returns Looking to tune up your direct mail campaign and trim some excess costs? Before you start loosening screws and removing parts, read this advice from a veteran direct response expert. |
AFP eWire
October 2, 2012
Britt Brouse |
The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind. |
AFP eWire
March 5, 2007 |
Charities Facing Major Rate Increases for Front-End Premiums and Cards The United States Postal Service has proposed a new standard rate Not Flat-Machinable category that could subject charities to mailing rate increases of 100% to 400% for front-end premiums and cards. |
Entrepreneur
October 2008
Kim T. Gordon |
Reaching Multitaskers Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases? |
PC World
September 26, 2007
Richard Morochove |
Outsource Your Business Communications Effective communication with customers is important for every business. New web-based service FlyDoc can make this easier if you have more than just a few customers to manage. |
AFP eWire
February 19, 2008 |
Nonprofit Postage Rates to Increase in May Nonprofit mail rates are expected to increase by an average of 0.7 percent starting on May 12. |
AFP eWire
January 22, 2007 |
Comments on USPS Mailing Standards Due at End of January According to the Alliance for Nonprofit Mailers, the pricing proposal reflects changes in operations. The USPS intends to ensure that all types of mail cover its costs. |
PC Magazine
August 17, 2004
Jim Traxler |
Merge to E-Mail How to use the Mail Merge option in sending e-mail to a large number of recipients. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
Managed Care
May 2002 |
Study: Mail Order Pharmacy Keeps Growing in Popularity The tech-savvy may denigrate it as "snail mail," but patients see value in reaching into their mailboxes for pharmaceuticals |
AFP eWire
May 4, 2006 |
Postal Service Proposes More Rate Increases in 2007 While charities just began feeling the impact of the last rate case, the USPS has filed yet another Omnibus Rate Case, proposing to raise postage rates again by 8.5% on average, including a $0.03 increase in the price of a first class postage stamp. |
Entrepreneur
June 2005 |
It Figures 06/05 76% of employees say their companies' efforts to recognize employee achievements are... The average cost of a stolen laptop is... 24% of adults who read direct mail... etc. |
Macworld
March 31, 2005
William Porter |
GyazMail 1.2 This upstart e-mail program from Gyaz Square picks up where Apple's mail leaves off. It's easily customizable, custom search function works well, and it doesn't tie user to the preview pane when reading messages. |
AFP eWire
September 28, 2010 |
The Top 10 Mistakes in Fundraising Campaigns Is your fundraising campaign fizzling? Whether you are stalled or just moving slower than you would like, there are some common mistakes that you can diagnose now before your campaign sputters to a stop. |
Entrepreneur
May 2006
Kim T. Gordon |
Crunch Time Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. |
Entrepreneur
July 2005
Jerry Fishner |
Borrowing Brilliance A "swipe file" helps you generate good marketing and ad ideas. |
Macworld
July 6, 2005
William Porter |
Mail 2.0 Apple's new email program is imperfect but innovative. |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
AFP eWire
June 14, 2004 |
Letters Needed on New Postal Service Regs---Write Now! The proposed USPS rule would change the guidelines for sending charitable solicitations and would no longer permit charities to distribute letters with dual purposes (education and fundraising). Deadline for letters to refute the exclusive purpose regulations is June 18, 2004. |
Macworld
April 2004
Michael Genrich |
E-mail Servers Four Software Packages for OS X Help You Deliver Your Message |
AFP eWire
June 4, 2007 |
Charities May Receive Small, Temporary Break on Certain Postage Rates The Postal Regulatory Commission has recommended that certain nonprofit rates be reduced for four months until the significant postage increases for standard mail flats come into effect in September. |
CIO
February 27, 2015
Jim Cochrane |
USPS Tries to Keep Mail Relevant in a Digital Age We have analytic capabilities to track where mail is, improve efficiency, predict workloads, understand customers, provide feedback, and deliver consistently reliable service. |
