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Inc. October 2006 Stephanie Clifford |
Goodbye, Retainers Pay as you go with results-based PR. |
Inc. October 2006 |
Getting Your Money's Worth Pay-for-placement deals can help remove some of the mystery from your company's PR bills. Here's a sampling of charges from PayPerClip, a performance-based PR firm in Califon, New Jersey. |
Entrepreneur April 2005 Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Search Engine Watch September 10, 2010 Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Search Engine Watch February 5, 2009 Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Inc. May 1, 2010 Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
Pharmaceutical Executive June 1, 2006 Paul Kidwell |
Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
Search Engine Watch February 15, 2011 Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Entrepreneur October 2007 Robert Kiyosaki |
Media Master Seeking publicity? Learn the art of proper PR, and the press will come looking for you. |
CRM October 27, 2015 |
Cision Upgrades PR Edition Influencer Marketing and Global Insights Tools Premium data from Gorkana, influencer searching, social dashboards, Google Analytics, and 50 other features now available |
Entrepreneur December 2004 Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Pharmaceutical Executive February 1, 2007 John Smith |
Public Relations: Beef Up Clinical Trial Numbers Web-based public relations can make the difference in clinical-trial recruitment. |
Job Journal May 22, 2005 James Challenger |
Career Pros: Where Will Your Spouse Work? When a couple decides to relocate, it's typical for one of them to become a suddenly out-of-work jobseeker. Here's how to help your spouse find work when you relocate. |
Inc. March 1, 2007 |
LeanLogistics This Holland, Michigan, company sells supply-chain management software to the transportation industry. |
Inc. May 2005 Stephanie Clifford |
The Next Great Retail Idea: PR? A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. PR Store is a storefront marketing and PR firm for small businesses. |
Entrepreneur February 2009 Nichole L. Torres |
How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage. |
Search Engine Watch February 18, 2011 Lisa Buyer |
Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. |
Search Engine Watch September 7, 2010 Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
Inc. April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |