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InternetNews February 5, 2004 Susan Kuchinskas |
SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com. |
Entrepreneur February 2005 Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
InternetNews December 19, 2003 Zachary Rodgers |
One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising. |
Search Engine Watch January 8, 2004 Greg Sterling |
Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. |
Search Engine Watch November 20, 2003 Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
InternetNews September 26, 2005 Susan Kuchinskas |
Mobile Search For Fun Nearby InfoSpace released Mobile Local Search, a group of services aimed at helping people on the go find businesses and entertainment nearby. |
Search Engine Watch June 20, 2006 Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch March 14, 2007 Michael Boland |
Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers. |
The Motley Fool December 2, 2004 Rick Aristotle Munarriz |
InfoSpace's Got Game You think InfoSpace is being had by acquiring a small European mobile phone gaming specialist at 15 times trailing revenues? Don't look at it that way. If InfoSpace flexes its muscles, there is no reason why IOMO's sales can't explode. |
Search Engine Watch November 13, 2003 Dick Larkin |
Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search. |
InternetNews August 3, 2004 Parker & Rodgers |
Yahoo!, Ask Jeeves Bow Local Search Tools The news follows closely on the heels Google's own local Web search offering. |
InternetNews November 4, 2004 Colin C. Haley |
BellSouth, SBC Buy YellowPages.com SBC and BellSouth are teaming to provide national online yellow pages and local Internet search to beat back a challenge from Google, Yahoo and others. |
Search Engine Watch April 6, 2004 Chris Sherman |
Search Engine Milestones for March 2004 Notable news and announcements from the web search world during the past month. Yahoo! Search Launches New Content Acquisition Program... Ask Jeeves Acquires Interactive Search Holdings... etc. |
Search Engine Watch March 17, 2004 Chris Sherman |
Google Pushes Local Search Into the Limelight Google has officially moved local search out of Google Labs and into beta, introducing several noteworthy new features at the same time. |
The Motley Fool October 26, 2004 Rick Aristotle Munarriz |
In Your Face, InfoSpace! InfoSpace has been a big market winner, but the race isn't over yet. Search engines have found just what they were looking for in paid search, and the good times are likely to continue in the near term. |
The Motley Fool December 12, 2005 Amanda Tyler |
Yellow: Bigger, Better, and Back Old faithful returns. Advertising in the yellow pages is big business. Investors, don't let this incarnation of the yellow pages pass you by. |
Search Engine Watch February 24, 2004 Greg Sterling |
Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance. |
InternetNews January 13, 2004 Janis Mara |
Shopping.com, Switchboard Join Forces Shopping.com adds an online component to Switchboard's local search system. |
InternetNews June 8, 2005 Tim Gray |
YellowPages.com to List on AOL America Online announced it will use advertising from the online Yellow Pages of SBC Communications and BellSouth to increase its local search presence around the country. |
The Motley Fool July 11, 2006 Ryan Fuhrmann |
Verizon Hangs Up on Directory Assistance The phone company is preparing to close the book on its Yellow Pages business. It's hard to say whether significant levels of growth will return to the larger telephone companies, but a dividend yield of nearly 5% in Verizon's case is a nice way of getting paid to wait to find out. |
InternetNews January 13, 2006 |
SuperPages.com Ads Appear on MSN Verizon SuperPages.com ads began appearing this week on MSN's local search engine pages, the result of a partnership signed with Microsoft in November. |
Entrepreneur May 2008 Lindsay Holloway |
Weave Your Web Tools for boosting your web presence. |
The Motley Fool March 29, 2004 Rick Aristotle Munarriz |
Online Hookup Another buyout fuels the dot-com search industry boom. |
InternetNews March 17, 2004 Jim Wagner |
Google Goes Local The search giant introduces a local search service, setting up a battle with Yahoo! and Verizon for users and advertisers. |
Search Engine Watch November 2, 2004 Greg Sterling |
Local Search: Missing Pieces Falling into Place Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market. |
Search Engine Watch September 25, 2007 Michael Boland |
Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet. |
InternetNews April 2, 2004 Gus Venditto |
Closing the Last Mile Gap: Local Search Faster than the Yellow Pages and ready to wreak havoc. Google is rolling out local search. |
Search Engine Watch December 3, 2003 Chris Sherman |
Search Engine Milestones for November 2003 Bizrate.com Launches Next Generation Shopping Search Engine... GO TOAST Unveils CampaignOptimizer... Yahoo Expands Search Functionality... Ask Jeeves Launches Smart Search for Products... Newsknife Reports Google News Watch Results... etc. |
Entrepreneur March 2007 Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
The Motley Fool October 26, 2005 Rick Aristotle Munarriz |
InfoSpace Still Matters The dot-com legend stays relevant thanks to a relatively strong quarter. Investors, take note. |
The Motley Fool January 26, 2005 Rick Aristotle Munarriz |
Make Space for InfoSpace Online-based company's successful year makes it a solid contender. It's looking to earn between $1.75 and $1.95 per share in 2005 on revenue of at least $375 million. |
Search Engine Watch May 6, 2003 Danny Sullivan |
Yahoo's Search Engine Continues Evolving A new page dedicated just to Yahoo Search has been added, allowing those who want to bypass all the Yahoo portal and network information that crowds the regular Yahoo home page. The Yahoo Search page presents a Google-like pure search face to the world. |
The Motley Fool March 31, 2006 Tim Beyers |
Google Comes Knocking Add local pitches to the search king's quiver. This move won't do much to hurt Yahoo! But classic Yellow Pages? That's another story. |
Entrepreneur November 2005 Paul & Sarah Edwards |
Stake Your Territory Keep your startup out of a saturated market with these free business listing sites. |
Search Engine Watch October 14, 2008 Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
The Motley Fool March 17, 2004 Alyce Lomax |
Google Goes Local Google launches it local search function called Google Local. |
Search Engine Watch February 2, 2004 Chris Sherman |
Search Engine Milestones for January 2004 Open Directory Adds Previews Allowing Users To Visualize Links... Dogpile Toolbar Wins Award for Best Browser Toolbar Plug-In... Yahoo! Establishes Yahoo! Research Labs... etc. |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
InternetNews July 7, 2006 Ed Sutherland |
Verizon Looking to Disconnect Directory Pages Verizon announced plans by year's end to shed its domestic yellow pages business to concentrate on its Internet endeavors. The split allows the telecom to focus on FIOS and other Internet services. |
Search Engine Watch July 25, 2008 Gregg Stewart |
The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow. |
Search Engine Watch February 4, 2002 Danny Sullivan |
AOL Switches To Inktomi AOL Search has switched over to Inktomi results for its main listings, relegating the Open Directory's presence to having category-only links appearing at the bottom of the page... |
Search Engine Watch January 27, 2005 Chris Sherman |
Amazon's A9 Launches Visual Yellow Pages This new nationwide yellow pages directory comes with a twist--thumbnail images of business storefronts that let you take a virtual walk through the streets of 10 major U.S. cities. |
Search Engine Watch May 21, 2008 Kevin Ryan |
Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots. |
InternetNews December 5, 2005 Susan Kuchinskas |
Verizon Selling Off Directories Verizon Communications announced that it was reviewing strategic alternatives for the domestic operations of its directories publishing business, Verizon Information Services, including SuperPages.com. |
The Motley Fool June 28, 2004 Tim Beyers |
Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads. |
The Motley Fool April 29, 2004 Rick Aristotle Munarriz |
InfoSpace Heater InfoSpace is just plain profitable. |
The Motley Fool June 3, 2004 Tom Taulli |
Google's Billion-Dollar Shopping List With its pending IPO, Google is about to come into a bunch of money. How might it spend some of its newfound wealth? |
The Motley Fool December 7, 2004 Rick Aristotle Munarriz |
FindWhat.com: A Year Later FindWhat.com had a great year. Yesterday the shares closed at $19.60, 40% higher than when the stock was singled out last year. |
Search Engine Watch April 18, 2005 Gary Price |
A Roundup of Local Mobile Search Tools Google's new local search for mobile devices is garnering a lot of press, but there are a lot of other alternatives that are worth a look. |