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| Knowledge@Wharton |
The Big Bang Theory of Advertising In a new book titled, Bang! Getting Your Message Heard in a Noisy World, Linda Kaplan Thaler, CEO of a New York advertising agency, contends that only ideas that are "simply too outrageous, too different, too polarizing to go unnoticed" will break through the "sea of sameness out there."   |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Fast Company
David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it? |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
The Motley Fool
June 9, 2010
Jennifer Schonberger |
Aflac's Story: How a Duck Beat Ray Romano The company's marketing campaign proves animals strike a chord with consumers. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
Salon.com
October 11, 2000
Alicia Montgomery |
Throwing curveballs at the swing states On the eve of debate No. 2, Bush offers "Big Relief" while Gore peddles tax credits... |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
Search Engine Watch
April 27, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Registered Rep.
October 11, 2011
Jerry Gleeson |
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. |
Fast Company
October 2005
Danielle Sacks |
Is Mad. Ave. Ready To Go Naked? These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box? |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
U.S. Banker
February 2011
Bonnie McGeer |
Aiming Higher The paper airplane U.S. Bank uses in its branding campaign symbolizes how it can help businesses take off. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
BusinessWeek
May 22, 2006
David Kiley |
The Craziest Ad Guys In America Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
Entrepreneur
January 2005
Jerry Fisher |
Duck Season What the AFLAC duck can teach you about getting your message into the minds of prospects |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
| Knowledge@Wharton |
Secrets of Successful Ad Campaigns: Lessons from Absolut, Nike and NASCAR Winners of the Excellence in Marketing awards. |
| Fast Company |
The World's Top 10 Most Innovative Companies in Advertising For becoming the toughest iPhone competitor in the galaxy. Even Apple fans must acknowledge that there have been few marketing success stories as dramatic and quickly unfolding as Samsung's. |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
U.S. Banker
September 2010
Bonnie McGeer |
Sounding Reveille Amex's Booming campaign aims to inspire small businesses with tales of others success. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Entrepreneur
January 2004
Kim T. Gordon |
Turn It Up Learn what your radio ads need to succeed, and get ready to make some noise. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
| Knowledge@Wharton |
That Ad is So Entertaining... But Can It Sell? Who Knows An entertaining commercial on a prime-time television show might be a good way to build a brand's image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Pharmaceutical Executive
November 1, 2006
George Koroneos |
Global Style Of the nearly 2,000 submissions, 40 gold and silver winners stand out as benchmarks for design and originality in pharma marketing. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
U.S. Banker
April 2010
Bonnie McGeer |
NewAlliance's New Look From a splashy Super Bowl debut to an interactive Web site redesign, a Connecticut bank makes its largest marketing push ever. |
