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HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops.   |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
Wired
June 2003
Steve Hayden |
Tastes Great, Less Filling Will advertisers learn the hard lesson of over-development? |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Fast Company
March 2001
Paul C. Judge |
Will Online Ads Ever Click? Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises... |
Salon.com
September 6, 2000
Benoit Denizet-Lewis |
Voice of the Net Is it throaty, sexy, perky, sporty? Advertisers seek the quintessential ad voice to convey that dot-com feeling. |
| Knowledge@Wharton |
Talking Back to the Tube: The Future of Interactive Television How will the brave new world of interactive television change society? Tune in at a later date to find out. |
Fast Company
Neal Ungerleider |
This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Inc.
July 1, 2002
Tahl Raz |
60-Second Business Plan: Circular Logic You've got to be either crazy or brave to think you could make a buck in Internet advertising these days. But that's just what John Strisower has in mind. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Salon.com
January 30, 2001
Jennifer L. Pozner |
You're soaking in it Ad critic Jean Kilbourne rips into "toxic" marketing aimed at women.... |
Salon.com
September 13, 2000
Alicia Montgomery |
Rats infest the GOP Did the Republicans engage in subliminal advertising tactics with their Gore attack ad? |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
PC World
April 2004
Liane Cassavoy |
Bye-Bye, Pop-Ups. Hello...? Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them. |
Information Today
February 2001
Barbara Quint |
Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service... |
Salon.com
February 5, 2002
Steve Burgess |
Please note: You're in the Britney Generation Retro efforts like the Pepsi Superbowl ad campaign always underline a certain truth: Eras are defined largely in hindsight... |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
PC World
March 2002
Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
Sports Illustrated
October 30, 2002
Stephen Cannella |
National pastime is past its prime Despite all the excuses, baseball just doesn't matter anymore |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
Salon.com
September 6, 2000
Alicia Montgomery |
The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
