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BusinessWeek
January 31, 2005
David Kiley |
Can VW Find Its Beetle Juice? It is betting on new models -- and an ad blitz -- to rescue sagging sales.   |
BusinessWeek
July 23, 2007
Kiley & Edmondson |
Can VW Finally Find Its Way In America? A last-ditch drive must correct disastrous turns to make the U.S. profitable again for Volkswagen. |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
BusinessWeek
July 29, 2010
Susan Berfield |
Mad Man Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business? |
BusinessWeek
January 13, 2010
David Welch |
The Transformer: Why VW Is the Car Giant to Watch Volkswagen is bent on displacing Toyota as the world's biggest car company - and it just may succeed. |
Fast Company
January 2010
Ellen McGirt |
The Germans Are Coming: Volkswagen's Drive to Succeed in America Volkswagen wants to be the world's No. 1 carmaker, but first the company has to win over America. |
BusinessWeek
December 4, 2006
Gail Edmondson |
Power Play At VW Chairmen Piech tightens his grip at troubled automaker Volkswagen. |
Fast Company
April 2005
Ryan Underwood |
Ruling The Roost Like just about everything advertising agency Crispin Porter + Bogusky does, the Subservient Chicken ad campaign for Burger King is risky and extreme. It's also very, very smart. |
BusinessWeek
August 9, 2004
Gail Edmondson |
Volkswagen Slips Into Reverse In three years, the carmaker has gone from showcase turnaround to laggard. Looks like it's time for a radical shift of gears. |
BusinessWeek
November 3, 2003
Gail Edmondson |
Will Yankee Drivers Buy VW Luxury? Its upscale move is meeting resistance in Europe, so the U.S. push is crucial. |
BusinessWeek
May 19, 2011
Cremer & Higgins |
Volkswagen Rediscovers America VW is spending $1 billion on a Tennessee factory to boost market share in the U.S. and eventually become the No. 1 global carmaker. |
BusinessWeek
October 31, 2005
Gail Edmondson |
One Hand On Two Steering Wheels Porsche's bid to control VW -- both its rival and its partner -- opens a Pandora's box of governance issues. |
BusinessWeek
July 25, 2005
Gail Edmondson |
Volkswagen Brakes For Epic Change Volkswagen's scandal may free Wolfgang Bernhard to make a life-saving new deal with labor. |
BusinessWeek
February 6, 2006
David Kiley |
Getting Creative With Mad Ave To find the right ad agency, MINI Cooper devised a quirky trial-by-immersion. |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Fast Company
October 2003
Alison Overholt |
The " Pods Unite" ad Here's an ad with oomph. |
Inc.
September 1, 2004
Lisa Osborne |
Things I Can't Live Without The executive creative director of Crispin Porter + Bogusky talks about the ad agency and things he can't live without: laptop bag, Apple powerbook, his motocrossing Honda, etc. |
BusinessWeek
May 22, 2006
David Kiley |
This Holding Company Sets The Talent Free Most of Madison Avenue, not to mention Wall Street, doesn't know what to make of Miles Nadal's strategy of buying partial stakes in small advertising outfits and keeping them mostly autonomous rather than buying them out. So far, investors are mixed on the model. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Fast Company
March 2004
Nate Nickerson |
How About This Beer Label: " I'm in Advertising!" Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles. |
Fast Company
February 2003
Linda Tischler |
Marketing on $0 a Day Money's scarce, but results still matter. Here's how to get your message out. |
BusinessWeek
February 16, 2004
Gail Edmondson |
Designer Cars From Munich to Tokyo, hot designers are driving sales more than ever. Who are they? Who's got the right stuff? |
BusinessWeek
May 9, 2005
Roberts et al. |
GM And VW: How Not To Succeed In China The two auto-industry giants, who not long ago dominated the Chinese markets, are losing sales to rivals offering cheaper cars with features Chinese buyers love. The reason for the shift is simple: China used to be an easy game. Not anymore. |
BusinessWeek
December 26, 2005
Gail Edmondson |
Tweedy Browne Goes Gunning At VW The powerful U.S. fund manager Tweedy, Browne & Co., is mounting an all out assault on Volkswagen's highest-ranking board member. |
BusinessWeek
July 18, 2005 |
The Real Scandal At Volkswagen German state prosecutors have opened an investigation into possible fraud and corruption by managers and labor representatives at Volkswagen. |
BusinessWeek
October 1, 2007
Gail Edmondson |
Skoda Means Quality. Really Czech carmaker Skoda has shed its shoddy image, gone global, and is raking it in. |
Inc.
February 2007
Max Chafkin |
Ads and Atmospherics Outdoor campaigns are suddenly hip. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
BusinessWeek
September 18, 2008
Burt Helm |
Best Global Brands Gutsy marketers spend into the teeth of a recession. |
Popular Mechanics
June 2006
Stewart, Dunne & Allen |
New Cars Volkswagen GTI... Audi Q7... Mercedes-Benz SL-Class... Lexus GS450h... Mercedes-Benz GL-Class... 2007 1/2 Saturn Outlook, 2007 Ford Focus... 2008 Saturn Vue... 2007 Nissan Altima... 2008 Kia Carens... 2008 Mitsubishi Evo X... etc. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Car and Driver
March 2005 |
2006 Volkswagen Passat VW promises the larger, revamped 2006 Passat will be U.S.-bound this fall. |
BusinessWeek
May 2, 2005 |
A Mixed Outlook For Germany's VW Cost-cutting efforts are finally giving auto maker Volkswagen a lift. |
Fast Company
March 2011
Douglas McGray |
How Carrots Became the New Junk Food Jeff Dunn believes he can double the $1 billion baby-carrot business - and promote healthy eating - by marketing the vegetable like doritos. His secret weapon? He knows every snack-marketing trick in the book. |
Fast Company
April 2005
Ryan Underwood |
How to Cook Up A Creative Chicken Here's how Crispin Porter + Bogusky come up with some of the most imaginative work in the ad business. |
Car and Driver
September 2003
Frank Markus |
Virtual Tour of VW's Transparent Factory In a bid to prove to customers that this luxury car is indeed different from all the others, the company has set up a factory, at a cost of some 186 million euros that is unique in all the world. We visit this glass house, home of the new Phaeton. |
Popular Mechanics
July 3, 2008
John Pearley Huffman |
Top 10 Underappreciated All-American Cars And Trucks Many of the most important vehicles built in the United States since the end of World War II are overlooked to this day for their revolutionary contributions. Here are some favorite unsung American car heroes. |
BusinessWeek
July 25, 2005
Gail Edmondson et al. |
Detroit East Eastern Europe is becoming the world's newest car capital. Some are even calling this super-concentration of carmaking "Detroit East." |
Car and Driver
January 2005
Ron Kiino |
2007 Volkswagen GTI According to VW of America, we won't see the fifth-generation GTI for about a year. Essentially the same technology used by Audi in its R8 race cars, the GTI's one-two punch of direct injection and turbocharger creates a powerplant that is fuel efficient, highly responsive, and most important, powerful. |
Fast Company
November 2005
Douglass Rushkoff |
Back in the Box By trying to latch onto the flavor of the moment, many companies forget what made them great in the first place. |
Popular Mechanics
May 6, 2008
Andrew English |
2008 VW Polo BlueMotion Hits 46 MPG in Real-World Euro Test These days getting good gas mileage is more important than how fast a car can go. The new VW Polo is ideal for the driver that wants to save money in the long run. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Car and Driver
May 2005
Tony Swan |
Volkswagen Jetta Expanded cargo volume is only part of the story. The new Jetta is bigger all over, a lot bigger. |
Popular Mechanics
July 10, 2008
Jim McCraw |
7 Robot Cars and Driverless Tech Rigs Coming Soon From VW Volkswagen is tantalizingly close to meeting DARPA's robotic car challenge and to starting volume production of the driverless car technology. |
BusinessWeek
March 20, 2006
Dexter Roberts |
Kicking Used Tires There is a growing market for secondhand vehicles in China. |
