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Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
HBS Working Knowledge May 21, 2008 John Quelch	Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising.
BusinessWeek October 16, 2006 Jon Fine	On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV.
CIO June 1, 2004 Elana Varon	IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote.
HBS Working Knowledge November 12, 2008 John Quelch	The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.
Salon.com June 5, 2000 Andy Sullivan	Ralph "The Body" Nader? Jesse Ventura's ad man talks about how he would sell his next prospective client -- the Green Party presidential candidate.
Information Today October 1, 2012 Paula J. Hane	Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012.
InternetNews April 10, 2009 Kenneth Corbin	Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more.
HBS Working Knowledge January 17, 2008 John A. Quelch	If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing.
Salon.com October 25, 2000 Anthony York	Could Gore lose California? Republicans say yes, most Dems say no. But Clinton's planning a visit to rally the base, just in case...
Fast Company Mark Sullivan	This New Site May Finally Make The Smartphone A Must-Have Tool For Voting Change Politics helps voters "engage directly with the candidates in the lead-up to the election, and shift influence in elections from parties and paid ads, to individuals' trusted personal networks," according to the group's blog.
InternetNews December 27, 2007 Nicholas Carlson	Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future.
Salon.com September 19, 2000 Alicia Montgomery	Pro-GOP ad prompts racism charge A group with no official tie to the GOP has drawn charges of race-baiting with its new ad... Gore may now be winning the image war... A close electoral vote forecast forces the candidates to woo smaller states... Bush goes on Oprah...
Reason May 2007 David Weigel	More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy.
Search Engine Watch October 16, 2007 Greg Jarboe	Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats.
InternetNews November 2, 2004 Roy Mark	Net Politics '04: Proving Pundits Wrong Americans go to the polls today as the Internet flexes its greatest influence yet over the public debate.
InternetNews September 5, 2008 Kenneth Corbin	Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count.
Salon.com November 9, 2000	Political war breaks out in Florida Democrats, claiming 20,000 voters were disenfranchised, demand hand recount of votes in four counties. GOP slams Gore camp for "politicizing and distorting" the recount...
Reason November 2006 David Mark	Attack Ads Are Good for You! In praise of negative campaigning.
Salon.com November 5, 2002 Arianna Huffington	Coping with Election 2002 The only solution: Hold your nose, vote and then fight for reform.
BusinessWeek April 30, 2007 Javers & Dunham	Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.
The Motley Fool June 13, 2011 Brian Stoffel	This Is the Best Metric to Predict the Winner of the White House While millions of dollars are spent vying for your attention -- and your vote -- the Dow is a great indicator of a candidate's success.
BusinessWeek October 21, 2010 Salant & Jensen	The Ties that Bind GOP Fundraisers Karl Rove's American Crossroads is just one of a number of newly formed Republican super PACs that can take in unlimited donations from corporate and individual contributors.
InternetNews February 5, 2008 Kenneth Corbin	Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today.
Reason May 2006 Kerry Howley	Soundbite: In Defense of Attack Ads When he was editor in chief of Campaigns and Elections, David Mark watched vicious attack ads take down many aspiring pols. In this interview, Mark talks about how negativity is a distinctly positive feature of U.S. elections.
Search Engine Watch April 17, 2008 Liana Evans	Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
Science News March 15, 2008 Julie J. Rehmeyer	Spoil-Proofing Elections The only way to ensure that the person the voters prefer walks away the winner, mathematicians say, is to fundamentally change voting procedures.
BusinessWeek September 13, 2004 Dwyer & Walczak	The Invisible Campaign Bush vs. Kerry: For both campaigns, it's all about the turnout.
Search Engine Watch June 13, 2008 Chris Boggs	SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
On Wall Street September 1, 2012 Elizabeth Wine	Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market.
Salon.com September 18, 2000 David Horowitz	A miracle the press won't report The Democrats may appear to have the upper hand, but George W. Bush is forcing Al Gore into the tightest presidential race in recent history.
BusinessWeek September 25, 2006 Richard S. Dunham	Shop At Target? You're A Swing Voter Political campaigns are using consumer preferences to predict voting patterns.
The Motley Fool November 7, 2011 Morgan Housel	1 Year From Election Day: It's the Economy, Stupid Let the countdown begin.
Reason Aug/Sep 2000 James V. DeLong	Free Money Campaign finance "loopholes" are the best part of the system.
BusinessWeek August 27, 2009 Jon Fine	Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business
Search Engine Watch April 13, 2010 Mark Hanson	Labour's View: Social Media and the New World of U.K. Political Campaigns Technology has enabled people to organize for themselves, find people who share their interests, talk back, and find new authority figures. A successful campaign by any political party needs to recognize this.
Salon.com November 10, 2000 David Horowitz	The coup Al Gore's reckless attempt to subvert the election shows he is not fit to be president...
American History December 2007	Letter From American History Over the course of the next 12 months a presidential election unlike any we've seen in American history is likely to unfold.
PC Magazine May 2, 2007 Dan Costa	In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology.
PC Magazine April 4, 2007 Aaron Dalton	The Digital Road to the White House Running a successful presidential campaign in 2008 means harnessing the power of Web 2.0 and avoiding a YouTube gaffe.
Salon.com December 8, 2000 Anthony York	Eliminating fraud -- or Democrats? Florida's controversial crusade to purge its voter rolls has revived an old partisan debate: Can states crack down on fraud without hurting eligible voters?
Knowledge@Wharton July 2, 2003	Soft Money, Hard Money: Campaign-Finance Reform's Impact on Business The Bipartisan Campaign Reform Act's ban on corporate and union political donations may be made permanent, and the business community will be forced to find alternative ways of advancing its agenda on Capitol Hill.
PC Magazine November 19, 2007	Where Voters Are Clicking A good indicator of voter interest in the presidential candidates is the number of unique visitors the campaign sites receive.
InternetNews October 23, 2008 Kenneth Corbin	Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt.
Salon.com November 13, 2000 Eric Boehlert	The disappearing ballots of Duval County More than 22,000 were tossed out in this Republican stronghold, but most of them were cast in minority, Democratic neighborhoods, and the Gore camp is crying foul...
Reason June 2004 Julian Sanchez	Virtual War Chests Weblogs hold out to candidates the promise of reaching intensely political readers who may be willing to contribute even to campaigns for seats outside their districts or states.
BusinessWeek March 17, 2011 Jonathan D. Salant	The Republican Money Primary Begins Republican Presidential hopefuls haven't declared their candidacies, but the competition for top fundraisers, known as bundlers, has begun.
Salon.com November 9, 2000 Bruce Shapiro	Harsh lessons How the drug war cost Al Gore African-American votes in Florida...
BusinessWeek January 20, 2010 Albert R. Hunt	The Democrats' Long Road Back from Massachusetts After Republican Scott Brown's stunning upset, the best President Obama and his party can hope for may be a watered-down health bill with insurance reforms.
HBS Working Knowledge February 11, 2008 Sean Silverthorne	Does Democracy Need a Marketing Manager? The core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information, engagement, and inclusion.