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Pharmaceutical Executive
November 1, 2011 |
The Rx Club's 25th Anniversary Show Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?   |
Pharmaceutical Executive
November 1, 2008
Brittany Agro |
Docs Rock the Vote Medical journal advertising takes center stage at the sixth-annual Doctor's Choice Awards. |
Pharmaceutical Executive
July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. |
Pharmaceutical Executive
July 3, 2007 |
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. |
Pharmaceutical Executive
March 1, 2011 |
Ad Stars 2011 Here, the people behind the best of pharma advertising over the past year are acknowledged. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Pharmaceutical Executive
June 1, 2007
George Koroneos |
Direct to Consumer: A Dream Campaign Takeda's Rozerem ads aren't just fun. They're a new paradigm for insomnia treatment. |
Pharmaceutical Executive
March 1, 2007
George Koroneos |
Ad Stars Honoring the most innovative, creative, and thought-provoking pharmaceutical ads of 2006 - and the people who created them. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Pharmaceutical Executive
April 1, 2012 |
Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels. |
CIO
June 1, 2008
Elana Varon |
How We Chose the 2008 CIO 100 The method for selecting this year's winners in the 2008 CIO 100. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Pharmaceutical Executive
April 1, 2006
Alana Klein |
Pharmaceutical Executive's Ad Stars Honoring the most innovative healthcare ads in 2005 - and the people who created them. |
Pharmaceutical Executive
May 1, 2007
Diane West |
Spend Trends 2007: Hang 10 Direct-to-Consumer Advertising Hits Its First Decade: Dr. Dot-Com... Digital Detailing... etc. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
Fast Company
Rebecca Greenfield |
Amazing Ad Concepts Created By Convicted Felons Concepting with Convicts is a project started by two advertising interns. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
BusinessWeek
November 4, 2009
Arlene Weintraub |
Ask Your Doctor If This Ad Is Right for You The drug industry is spending billions on TV ads, but they may be scaring consumers away |
Pharmaceutical Executive
September 1, 2006
Jeannette Park |
Directo to Consumer: No-Name Opportunity Marketers are using unbranded ads to get across the right messages. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
BusinessWeek
August 15, 2005
Barrett & Weintraub |
Drugmakers Are Changing Channels All those "Ask your doctor if it's right for you" ads on TV haven't delivered. As drugmakers labor to develop more educational and balanced pitches, they're also trying to better target their messages. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
BusinessWeek
August 13, 2007
Arlene Weintraub |
Putting Drug Ads Back In The Bottle Efforts to curb direct-to-consumer drug advertising are growing, but so far have met little success. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
Pharmaceutical Executive
December 1, 2011
Ben Comer |
Artists & Ad Men Some of the most creative and influential graphic designers and illustrators did time in pharma marketing. |
Pharmaceutical Executive
December 1, 2005
Larry Star |
Marketing to Professionals: Appealing to Doctor's Emotions Borrowing from the disciplines of cognitive psychology and cultural anthropology, marketers can identify the emotional triggers that will evoke feeling and empathy in medical specialists, helping to overcome a doctor's initial resistance to a new product or concept. |
CIO
July 27, 2012 |
How We Chose the 2012 CIO 100 Winners CIO magazine's method for selecting this year's CIO 100 winners |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Search Engine Watch
August 25, 2008
David Szetela |
Killer PPC Ads: The Fundamentals Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. |
Search Engine Watch
October 29, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Pharmaceutical Executive
January 1, 2006
Maggie Helmig |
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
