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Search Engine Watch
June 4, 2001
Danny Sullivan |
iWon, Canada.com Go Paid Placement Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March...   |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Search Engine Watch
December 4, 2000
Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
September 4, 2001
Danny Sullivan |
GoTo Speaks Out On FTC Complaint At last month's Online Advertising Forum, GoTo's CEO Ted Meisel fired back at the complaint filed with the Federal Trade Commission over paid listings on some search engines. His comments were both right and wrong on many points... |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Information Today
July 23, 2001
Chris Sherman |
Consumer Watchdog Files Complaint Against Eight Search Engines for 'Crass Commercialism' Commercial Alert, a 3-year-old group founded by consumer activist Ralph Nader, has filed a complaint with the U.S. Federal Trade Commission (FTC) against eight Web search engines "for placing ads in search engine results without clear disclosure that the ads are ads"... |
Search Engine Watch
March 9, 2001
Danny Sullivan |
Go.com Becomes GoTo The Go.com web site has switched over to providing search results from paid listings service GoTo.com... |
Search Engine Watch
September 4, 2000
Danny Sullivan |
GoTo Redevelops, Reaches Out In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites. The moves are designed to take GoTo from being only a paid placement search engine to a source of paid listings that powers other search engines. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
May 30, 2003
Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
January 7, 2002
Danny Sullivan |
Excite Goes To Overture The death of the old Excite search engine happened in December, when new owners InfoSpace dropped results from the Excite crawler in favor of a page heavily dominated by paid listings from Overture... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot It's been a busy month for GoTo, with its AOL partnership now live, new in-roads to bring its listings to the United Kingdom, and a deal to provide paid links to Lycos and HotBot just approved... |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
Search Engine Watch
December 4, 2003
Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch
March 5, 2001
Danny Sullivan |
GoTo Increases Prices, Appears At iWon The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect... |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. |
Search Engine Watch
September 12, 2001
Danny Sullivan |
Finding Disaster Coverage At Search Engines Following the unprecedented terrorist attack on the United States today, web users turned en masse to search engines for information. It took those services some time to adjust to the demand, but as the day progressed, many came up to speed... |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch
March 25, 2004
Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
Search Engine Watch
May 3, 2000 |
AltaVista Launches New Search Site AltaVista has launched a search-only site today which follows on improvements the company made to its core database of web pages about a week ago. Called Raging Search, the new site delivers fast and uncluttered listings. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
iWon Expands Search Offerings Over the past three months, iWon has been adding new search resources to its site. |
Search Engine Watch
November 23, 2004
Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
InternetNews
December 18, 2003
Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Ask Jeeves To Carry Google's Ads A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. |
ONLINE
July 2001
Greg R. Notess |
Search Engine Update AltaVista continues to make changes to its site... Google has added automatic translation capability... Google Groups has expanded its advanced search capabilities and the depth of its Usenet archive... iLor has received much press lately for its innovative addition of features to Google... etc. |
