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Search Engine Watch July 17, 2001 Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Information Today July 23, 2001 Chris Sherman |
Consumer Watchdog Files Complaint Against Eight Search Engines for 'Crass Commercialism' Commercial Alert, a 3-year-old group founded by consumer activist Ralph Nader, has filed a complaint with the U.S. Federal Trade Commission (FTC) against eight Web search engines "for placing ads in search engine results without clear disclosure that the ads are ads"... |
Search Engine Watch June 29, 2002 Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch September 4, 2000 Danny Sullivan |
GoTo Redevelops, Reaches Out In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites. The moves are designed to take GoTo from being only a paid placement search engine to a source of paid listings that powers other search engines. |
Search Engine Watch June 4, 2001 Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch December 4, 2000 Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
Search Engine Watch May 30, 2003 Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
Search Engine Watch May 23, 2001 Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch March 5, 2001 Danny Sullivan |
GoTo Increases Prices, Appears At iWon The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect... |
Search Engine Watch June 3, 2003 Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Entrepreneur November 2001 Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Information Today July 8, 2002 Richard W. Wiggins |
FTC Warns Search Engine Companies Responding to a 2001 accusation by a consumer watchdog group that search engine companies engaged in deceptive advertising by failing to clearly label favorable links on hit lists, the Federal Trade Commission sent a letter to seven companies suggesting that they alter their behavior. |
Search Engine Watch November 24, 2004 Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch May 6, 2002 Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch March 9, 2001 Danny Sullivan |
Go.com Becomes GoTo The Go.com web site has switched over to providing search results from paid listings service GoTo.com... |
Search Engine Watch February 18, 2003 Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch August 2, 2001 Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch March 25, 2004 Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
Search Engine Watch November 23, 2004 Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
Search Engine Watch July 2, 2001 Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch August 5, 2003 Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch November 5, 2001 Danny Sullivan |
Lycos Redeems Itself With Relaunch Today's relaunch of Lycos is a surprising reversal of the service's decline. If you gave up on Lycos in the past, it is well worth revisiting the improved service... |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch September 3, 2002 Danny Sullivan |
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. |
Search Engine Watch November 3, 2000 Danny Sullivan |
GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot It's been a busy month for GoTo, with its AOL partnership now live, new in-roads to bring its listings to the United Kingdom, and a deal to provide paid links to Lycos and HotBot just approved... |
Search Engine Watch December 18, 2003 Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch February 6, 2001 Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch September 12, 2001 Danny Sullivan |
Finding Disaster Coverage At Search Engines Following the unprecedented terrorist attack on the United States today, web users turned en masse to search engines for information. It took those services some time to adjust to the demand, but as the day progressed, many came up to speed... |
Search Engine Watch August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
Search Engine Watch February 2, 2001 Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch February 4, 2002 Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
Search Engine Watch September 4, 2000 Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
PC World February 28, 2002 Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch April 2, 2001 Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch March 4, 2003 Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch April 2, 2001 Danny Sullivan |
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... |
Entrepreneur March 2004 Catherine Seda |
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. |
Search Engine Watch December 6, 1999 |
Lycos Changes Listings Format Lycos has altered the format of its search results page, in order to consistently present more information from different sources within the same space. |
Search Engine Watch March 16, 2005 Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Entrepreneur August 2004 Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Entrepreneur September 2006 Amanda Kooser |
Local Time Discover the benefits of local online advertising. |
Search Engine Watch October 4, 1999 |
FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results. |
Wired October 2001 Chip Bayers |
I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results... |
Search Engine Watch December 3, 2001 Danny Sullivan |
Lycos To Charge For Search? Well, Not Really Lycos doesn't really plan to sell search subscriptions to consumers. Instead, it hopes to raise revenue from search via webmasters... |
ONLINE July 2001 Greg R. Notess |
Search Engine Update AltaVista continues to make changes to its site... Google has added automatic translation capability... Google Groups has expanded its advanced search capabilities and the depth of its Usenet archive... iLor has received much press lately for its innovative addition of features to Google... etc. |
Search Engine Watch July 6, 1999 |
"Invisible Web" Revealed Lycos and IntelliSeek, maker of the BullsEye desktop search utility, have teamed up to produce an index of search databases to help users find information that is invisible to search engines.... |
Search Engine Watch October 3, 2000 Danny Sullivan |
GoTo Expands To AOL, Netscape Paid listings from GoTo are now appearing at Netscape and will soon appear at AOL Search. |
Search Engine Watch June 17, 2004 Danny Sullivan |
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. |
Search Engine Watch June 30, 2004 Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch April 7, 2009 Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |