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Search Engine Watch
July 17, 2001
Danny Sullivan
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... mark for My Articles similar articles
Information Today
July 23, 2001
Chris Sherman
Consumer Watchdog Files Complaint Against Eight Search Engines for 'Crass Commercialism' Commercial Alert, a 3-year-old group founded by consumer activist Ralph Nader, has filed a complaint with the U.S. Federal Trade Commission (FTC) against eight Web search engines "for placing ads in search engine results without clear disclosure that the ads are ads"... mark for My Articles similar articles
Search Engine Watch
June 29, 2002
Danny Sullivan
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. mark for My Articles similar articles
Search Engine Watch
September 4, 2000
Danny Sullivan
GoTo Redevelops, Reaches Out In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites. The moves are designed to take GoTo from being only a paid placement search engine to a source of paid listings that powers other search engines. mark for My Articles similar articles
Search Engine Watch
June 4, 2001
Danny Sullivan
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? mark for My Articles similar articles
Search Engine Watch
December 4, 2000
Danny Sullivan
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... mark for My Articles similar articles
Search Engine Watch
May 30, 2003
Danny Sullivan
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. mark for My Articles similar articles
Search Engine Watch
May 23, 2001
Danny Sullivan
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... mark for My Articles similar articles
Search Engine Watch
March 5, 2001
Danny Sullivan
GoTo Increases Prices, Appears At iWon The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect... mark for My Articles similar articles
Search Engine Watch
June 3, 2003
Danny Sullivan
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. mark for My Articles similar articles
Entrepreneur
November 2001
Melissa Campanelli
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? mark for My Articles similar articles
Information Today
July 8, 2002
Richard W. Wiggins
FTC Warns Search Engine Companies Responding to a 2001 accusation by a consumer watchdog group that search engine companies engaged in deceptive advertising by failing to clearly label favorable links on hit lists, the Federal Trade Commission sent a letter to seven companies suggesting that they alter their behavior. mark for My Articles similar articles
Search Engine Watch
November 24, 2004
Chris Sherman
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... mark for My Articles similar articles
Search Engine Watch
March 9, 2001
Danny Sullivan
Go.com Becomes GoTo The Go.com web site has switched over to providing search results from paid listings service GoTo.com... mark for My Articles similar articles
Search Engine Watch
February 18, 2003
Danny Sullivan
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. mark for My Articles similar articles
Search Engine Watch
August 2, 2001
Danny Sullivan
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... mark for My Articles similar articles
Search Engine Watch
March 25, 2004
Danny Sullivan
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. mark for My Articles similar articles
Search Engine Watch
November 23, 2004
Chris Sherman
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. mark for My Articles similar articles
Search Engine Watch
July 2, 2001
Danny Sullivan
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... mark for My Articles similar articles
Search Engine Watch
August 5, 2003
Danny Sullivan
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. mark for My Articles similar articles
Search Engine Watch
November 5, 2001
Danny Sullivan
Lycos Redeems Itself With Relaunch Today's relaunch of Lycos is a surprising reversal of the service's decline. If you gave up on Lycos in the past, it is well worth revisiting the improved service... mark for My Articles similar articles
Search Engine Watch
December 3, 2001
Danny Sullivan
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... mark for My Articles similar articles
Search Engine Watch
September 3, 2002
Danny Sullivan
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. mark for My Articles similar articles
Search Engine Watch
November 3, 2000
Danny Sullivan
GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot It's been a busy month for GoTo, with its AOL partnership now live, new in-roads to bring its listings to the United Kingdom, and a deal to provide paid links to Lycos and HotBot just approved... mark for My Articles similar articles
Search Engine Watch
December 18, 2003
Grant Crowell
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. mark for My Articles similar articles
Search Engine Watch
February 6, 2001
Danny Sullivan
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? mark for My Articles similar articles
Search Engine Watch
September 12, 2001
Danny Sullivan
Finding Disaster Coverage At Search Engines Following the unprecedented terrorist attack on the United States today, web users turned en masse to search engines for information. It took those services some time to adjust to the demand, but as the day progressed, many came up to speed... mark for My Articles similar articles
Search Engine Watch
August 2, 1999
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. mark for My Articles similar articles
Search Engine Watch
February 2, 2001
Danny Sullivan
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... mark for My Articles similar articles
Search Engine Watch
September 4, 2000
Danny Sullivan
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. mark for My Articles similar articles
PC World
February 28, 2002
Tom Spring
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... mark for My Articles similar articles
Search Engine Watch
April 2, 2001
Danny Sullivan
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... mark for My Articles similar articles
Search Engine Watch
March 4, 2003
Danny Sullivan
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. mark for My Articles similar articles
Search Engine Watch
April 2, 2001
Danny Sullivan
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... mark for My Articles similar articles
Entrepreneur
March 2004
Catherine Seda
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. mark for My Articles similar articles
Search Engine Watch
December 6, 1999
Lycos Changes Listings Format Lycos has altered the format of its search results page, in order to consistently present more information from different sources within the same space. mark for My Articles similar articles
Search Engine Watch
March 16, 2005
Danny Sullivan
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. mark for My Articles similar articles
Entrepreneur
August 2004
Catherine Seda
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. mark for My Articles similar articles
Entrepreneur
September 2006
Amanda Kooser
Local Time Discover the benefits of local online advertising. mark for My Articles similar articles
Search Engine Watch
October 4, 1999
FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results. mark for My Articles similar articles
Wired
October 2001
Chip Bayers
I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results... mark for My Articles similar articles
Search Engine Watch
December 3, 2001
Danny Sullivan
Lycos To Charge For Search? Well, Not Really Lycos doesn't really plan to sell search subscriptions to consumers. Instead, it hopes to raise revenue from search via webmasters... mark for My Articles similar articles
ONLINE
July 2001
Greg R. Notess
Search Engine Update AltaVista continues to make changes to its site... Google has added automatic translation capability... Google Groups has expanded its advanced search capabilities and the depth of its Usenet archive... iLor has received much press lately for its innovative addition of features to Google... etc. mark for My Articles similar articles
Search Engine Watch
July 6, 1999
"Invisible Web" Revealed Lycos and IntelliSeek, maker of the BullsEye desktop search utility, have teamed up to produce an index of search databases to help users find information that is invisible to search engines.... mark for My Articles similar articles
Search Engine Watch
October 3, 2000
Danny Sullivan
GoTo Expands To AOL, Netscape Paid listings from GoTo are now appearing at Netscape and will soon appear at AOL Search. mark for My Articles similar articles
Search Engine Watch
June 17, 2004
Danny Sullivan
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. mark for My Articles similar articles
Search Engine Watch
June 30, 2004
Grant Crowell
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. mark for My Articles similar articles
Search Engine Watch
April 7, 2009
Mark Jackson
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? mark for My Articles similar articles