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InternetNews April 30, 2004 Robyn Greenspan |
Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. |
Search Engine Watch July 12, 2005 Chris Sherman |
How Americans Search A recent study shows that over 50% of online users use a search service every time they go online. Common search goals include health and medical information, directions and maps, and news. |
Search Engine Watch May 26, 2004 Gord Hotchkiss |
Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers. |
Search Engine Watch August 2, 2005 Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch September 14, 2004 Heather Lloyd-Martin |
Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers. |
InternetNews August 2, 2005 Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch April 11, 2006 Chris Sherman |
Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. |
Search Engine Watch April 19, 2004 Chris Sherman |
Search Engine Users: Loyal or Blase? Searchers are loyal to their favorite search engine, and stubbornly stick with it even if they don't initially find what they're looking for, according to a new survey of web users... Yahoo Soul Search... Conversation with Matt Wells of Gigablast... |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch May 5, 2005 Anne Kennedy |
What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms. |
InternetNews February 28, 2005 Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch January 19, 2006 Chris Sherman |
Survey: Google, Yahoo Still Favorites in North America For the second year running, a Keynote Systems study says Google provides the most satisfying search experience among North American users, despite competitive maneuvering from all of the other major search services. |
Search Engine Watch January 24, 2005 Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
Search Engine Watch December 5, 2002 Danny Sullivan |
In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge. |
Search Engine Watch June 4, 2001 Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch March 8, 2005 Chris Sherman |
A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. |
PC World February 28, 2002 Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch May 6, 2002 Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch January 13, 2005 Chris Sherman |
Yahoo & MSN Closing the Google Gap While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage. |
InternetNews April 26, 2006 Sean Michael Kerner |
Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want. |
Search Engine Watch November 20, 2003 Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch July 5, 2005 Chris Sherman |
Keeping an Eye on Google A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. |
InternetNews December 14, 2004 Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch October 14, 2003 Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
InternetNews May 4, 2005 Sean Michael Kerner |
Google's 'Golden Triangle' A keynote speaker at Search Engine Strategies Toronto takes a look at search strategies and behaviors. |
Search Engine Watch May 23, 2001 Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch May 6, 2002 Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch February 26, 2004 Chris Sherman |
ZapMeta: A Promising New Meta Search Engine A new meta search engine offers speedy, relevant results, and some cool visualization features that actually make it easy to check out sponsored listings without leaving your result page. |
InternetNews January 21, 2004 Janis Mara |
Eurekster, We Have Found It New personalized search engine ranks search results according to popularity within social networks. |
Search Engine Watch June 2, 2004 Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch September 22, 2005 Chris Sherman |
Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set. |
Search Engine Watch March 4, 2003 Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
InternetNews December 18, 2003 Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Search Engine Watch December 4, 2003 Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch August 2, 2001 Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Information Today January 2003 Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
BusinessWeek November 3, 2003 Ben Elgin |
Sharpen Your Internet Search All search engines are not equal. Knowing where and how to make your queries can help you avoid ads and get exactly the information you want -- fast. |
Search Engine Watch December 4, 2000 Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
The Motley Fool May 15, 2006 Tom Taulli |
Search Engines' Sordid Side As useful as search engines can be, a recent study reveals they also come with major risks. For the most part search-engine listings remain an untamed frontier. |
Search Engine Watch June 3, 2003 Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Search Engine Watch October 24, 2008 William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. |
Search Engine Watch March 16, 2005 Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch August 5, 2003 Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch February 2, 2001 Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch October 9, 2002 Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch November 24, 2004 Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch October 2, 2003 Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch August 5, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |