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Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines...   |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Inktomi Debuts Self-Serve Paid Inclusion In a landmark move, Inktomi announced a new partnership with Position Technologies this week that allows site owners to pay for guaranteed inclusion in the Inktomi index... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
May 3, 2000 |
AltaVista Launches New Search Site AltaVista has launched a search-only site today which follows on improvements the company made to its core database of web pages about a week ago. Called Raging Search, the new site delivers fast and uncluttered listings. |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
ONLINE
May 2000
Greg R. Notess |
Search Engine Update AltaVista adds related pages link; Ask Jeeves acquires Direct Hit; New Intelliseek BullsEye Pro 2; Dialog releases WebCheck, etc. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
ONLINE
May 2001
Greg R. Notess |
Search Engine Update With the crash of the dot com economy, it is perhaps no surprise to see some search engines disappearing from the scene as well. This month's update notes the death of both the Infoseek Web search engine and the Deja.com Usenet search engine... |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
ONLINE
May/Jun 2002
Greg R. Notess |
Dead Search Engines There have been major and significant changes in the search engine industry over the past few years, with surprising announcements almost every month. While most of the search engines' domains remain active, the actual state of the search engines is quite different... |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Inktomi To Offer Paid Submit Option In the wake of LookSmart's new pay-for-consideration system, Inktomi has just announced that it will offer a pay for inclusion service later this year. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge. |
Search Engine Watch
July 5, 2000 |
Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
ONLINE
January 2001
Greg R. Notess |
Search Engine Update Recent months have seen a spate of announcements about paid submissions and other commercial endeavors... AlltheWeb has added several multimedia databases from Fast Search and Transfer... AltaVista will add "Sponsored Listings" from GoTo... etc. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
ONLINE
November 2001
Greg R. Notess |
On the Net, Freshness Issue and Complexities with Web Search Engines Understanding the currentness (or freshness) patterns of the search engines' databases helps the searcher to better understand the results and what might not be found... |
Search Engine Watch
March 3, 2000 |
Numbers, Numbers -- But What Do They Mean? Some search engines now tell you both how many pages they've spidered and what they've kept. This article helps you make sense of the numbers. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
ONLINE
September 2000
Greg R. Notess |
Search Engine Update The past few months have seen a flurry of announcements of major size increases from several search engines. It seems that the industry as a whole is making renewed efforts to try and keep up with the growth of the Web. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
December 4, 2000
Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch
July 5, 2000 |
Google Announces Largest Index Another milestone in the search engine size wars was hit when Google went live with a full-text index of 560 million URLs in June, making it the largest search engine on the web.... |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Search Wars: Battle Of The Search Superpowers A look at how and why the current search wars erupted, one that will no doubt gain further attention in the wake of expected public financial releases from Google. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch
May 30, 2003
Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
ONLINE
July 2000
Greg R. Notess |
Search Engine Update Altavista integrates OpenDirectory and Looksmart; Excites launches Photo Search; Google adds new directory, several new features; Inktomi extracts 5x10^6 record GEN3 database; etc. |
