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Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites...   |
Search Engine Watch
August 2, 2000
Danny Sullivan |
LookSmart First To Charge Commercial Sites After months of beta testing, LookSmart has become the first major search service to charge commercial sites to be reviewed for inclusion in its listings. In addition, the revenue-generating move appears to have helped LookSmart win back its former position as AltaVista's directory provider. |
Search Engine Watch
June 2, 2000 |
Free Listings Gone At LookSmart In mid-May, LookSmart ceased accepting free submissions to the US-edition of its directory. The company says that this is not yet a permanent move. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Submitting For Free Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines... |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart Changing To Cost-Per-Click Basis Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
January 3, 2001
Danny Sullivan |
LookSmart Ups Basic Submit Price The price of LookSmart's "Basic Submit" service has been increased from $79 to $99. Basic Submit guarantees that a site will be reviewed within eight weeks for possible inclusion into the directory... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
December 3, 2001
Danny Sullivan |
LookSmart Adds Paid Listings Option For Small Businesses A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results... |
Search Engine Watch
February 6, 2001
Danny Sullivan |
LookSmart Cuts Staff But Gains Big Amazon Deal LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site... |
Search Engine Watch
February 3, 2000 |
LookSmart Launches Express Submission Service LookSmart is currently testing a new submission service where by paying a fee, you can get a fast answer as to whether your site will be listed. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Letters About LookSmart's Cost-Per-Click Change A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
March 3, 2000 |
Growing Pains At Volunteer Directories The use of volunteers generates a different set of problems that webmasters may encounter during the submission process at the Open Directory and Go Guides. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
June 3, 2002
Danny Sullivan |
LookSmart Hit With Potential Class Action Lawsuit Over Submission Program A proposed class action lawsuit claiming breach of contract, fraudulent business practices and misleading advertising has been filed against LookSmart over a recent change in how the company sells some of its commercial web site listings |
Search Engine Watch
October 3, 2000
Danny Sullivan |
LookSmart Acquires Zeal Community Directory LookSmart has purchased the Zeal.com community search site. Similar to the Open Directory, Zeal.com uses volunteer editors to organize web sites into categories. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Yahoo Changes Results, Increases Submission Price Last week, Yahoo's search results pages underwent probably the most significant change since the service began. Yahoo also increased the price of its Yahoo Express submission service to $299, last month... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
March 5, 2001
Danny Sullivan |
LookSmart Submission Data Was Left Vulnerable Information in LookSmart's submission queue has been left open to the public, giving access to the names, phone numbers and email addresses of those who have submitted sites to the service. Credit card data, however, was not exposed... |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Inktomi To Offer Paid Submit Option In the wake of LookSmart's new pay-for-consideration system, Inktomi has just announced that it will offer a pay for inclusion service later this year. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
European Search Engine News Yahoo makes paid submission mandatory for businesses in the UK and a new option for those in Italy. LookSmart UK begins powering former rival UK Plus and has launched a paid placement service. And Excite is back -- at least in some European countries, powered by FAST. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
August 2, 1999 |
LookSmart Live Looks-Up Answers Looking for an answer? Look no further than LookSmart, which is providing custom research to frustrated searchers through its new LookSmart Live program. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Inktomi Debuts Self-Serve Paid Inclusion In a landmark move, Inktomi announced a new partnership with Position Technologies this week that allows site owners to pay for guaranteed inclusion in the Inktomi index... |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
October 7, 2003
Danny Sullivan |
MSN To Drop LookSmart LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Information Today
June 5, 2000
Barbara Quint |
Gale Full-Text Content Free on LookSmart? Well, Some of It ... LookSmart announced that the company had signed an exclusive agreement with Gale Group, a leading full-text aggregator. However, information professionals may find the quantity of material actually delivered through the service to be, at least initially, a lot less than the press release leads one to believe. |
InternetNews
February 6, 2004
Janis Mara |
LookSmart Beats Street, But Lowers 2004 Guidance The struggling search listings provider said it will have a yearly loss worse than expected in 2004. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
iWon Expands Search Offerings Over the past three months, iWon has been adding new search resources to its site. |
ONLINE
January 2001
Greg R. Notess |
Search Engine Update Recent months have seen a spate of announcements about paid submissions and other commercial endeavors... AlltheWeb has added several multimedia databases from Fast Search and Transfer... AltaVista will add "Sponsored Listings" from GoTo... etc. |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart To Buy WiseNut LookSmart announced last month its intention to purchase the WiseNut search engine, which it hopes will turn LookSmart into an all-in-one solution for portals, internet service providers and others who need a search solution... |
InternetNews
December 26, 2003
Sean Michael Kerner |
Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector. |
Search Engine Watch
July 5, 2000 |
July 2000 Search Engine Briefs Brief items on changes to Snap, web mapping research, a new news resource, a chat search engine and more. |
