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Search Engine Watch March 4, 2002 Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
InternetNews January 7, 2004 Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch May 6, 2002 Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch October 2, 2003 Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
Search Engine Watch June 28, 2004 Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
InternetNews January 14, 2004 Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Search Engine Watch March 16, 2005 Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch June 2, 2004 Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch August 5, 2003 Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews March 4, 2005 Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
Information Today July 21, 2003 Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Search Engine Watch November 20, 2003 Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch May 6, 2002 Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch May 14, 2008 Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Search Engine Watch August 2, 2001 Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch December 18, 2003 Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
InternetNews April 29, 2004 Susan Kuchinskas |
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. |
Search Engine Watch May 1, 2002 Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch July 16, 2008 Kevin Ryan |
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. |
InternetNews January 21, 2004 Janis Mara |
Interactive Companies Play the Name Game Why change your company's name? Some in the interactive marketing space share their reasoning. |
Search Engine Watch October 24, 2003 Danny Sullivan |
Google Buys Sprinks, Plans IPO In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also revealed that an initial public offering is planned for early next year. |
InternetNews May 13, 2004 Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews January 14, 2004 Janis Mara |
Yahoo! Revenue Soars on Search, Ads Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. |
Search Engine Watch May 14, 2004 Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
Search Engine Watch June 29, 2002 Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch January 7, 2002 Danny Sullivan |
Excite Goes To Overture The death of the old Excite search engine happened in December, when new owners InfoSpace dropped results from the Excite crawler in favor of a page heavily dominated by paid listings from Overture... |
Search Engine Watch March 18, 2004 Shari Thurow |
Kanoodle Joins Contextual Advertising Fray Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. |
InternetNews December 23, 2003 Pamela Parker |
Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages. |
InternetNews August 2, 2004 Susan Kuchinskas |
Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results. |
Search Engine Watch May 18, 2004 Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
InternetNews December 19, 2003 Zachary Rodgers |
One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising. |
InternetNews January 21, 2004 Janis Mara |
Eurekster, We Have Found It New personalized search engine ranks search results according to popularity within social networks. |
Search Engine Watch October 9, 2002 Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch March 4, 2002 Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews December 14, 2004 Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch March 25, 2004 Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
InternetNews August 7, 2006 Clint Boulton |
Google Goes Sole Searching with MySpace, Fox Google will pay News Corp. $900 million through 2010 to be the exclusive search and keyword advertising sales provider for MySpace.com and other Fox Interactive Media Web sites owned by the media giant. |
Search Engine Watch March 4, 2003 Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Entrepreneur June 2004 Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch September 2, 2004 Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. |
Search Engine Watch April 2, 2001 Danny Sullivan |
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... |
Search Engine Watch February 18, 2003 Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... |
Search Engine Watch August 5, 2002 Danny Sullivan |
Ask Jeeves To Carry Google's Ads A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. |
Search Engine Watch May 19, 2004 Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
Search Engine Watch January 7, 2003 Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |