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Search Engine Watch
March 4, 2002
Danny Sullivan
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... mark for My Articles similar articles
InternetNews
January 7, 2004
Janis Mara
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... mark for My Articles similar articles
Search Engine Watch
December 3, 2001
Danny Sullivan
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... mark for My Articles similar articles
Search Engine Watch
October 2, 2003
Danny Sullivan
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... mark for My Articles similar articles
Search Engine Watch
June 28, 2004
Danny Sullivan
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. mark for My Articles similar articles
InternetNews
January 14, 2004
Zachary Rodgers
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. mark for My Articles similar articles
Search Engine Watch
March 3, 2003
Danny Sullivan
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. mark for My Articles similar articles
Search Engine Watch
March 16, 2005
Danny Sullivan
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. mark for My Articles similar articles
Search Engine Watch
June 2, 2004
Danny Sullivan
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. mark for My Articles similar articles
Search Engine Watch
August 5, 2003
Danny Sullivan
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. mark for My Articles similar articles
Search Engine Watch
January 14, 2004
Christine Churchill
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? mark for My Articles similar articles
InternetNews
March 4, 2005
Susan Kuchinskas
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? mark for My Articles similar articles
Information Today
July 21, 2003
Paula J. Hane
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. mark for My Articles similar articles
Search Engine Watch
November 20, 2003
Danny Sullivan
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... mark for My Articles similar articles
Search Engine Watch
May 14, 2008
Kevin Ryan
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. mark for My Articles similar articles
Search Engine Watch
August 2, 2001
Danny Sullivan
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... mark for My Articles similar articles
Search Engine Watch
December 18, 2003
Grant Crowell
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. mark for My Articles similar articles
InternetNews
April 29, 2004
Susan Kuchinskas
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. mark for My Articles similar articles
Search Engine Watch
May 1, 2002
Danny Sullivan
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... mark for My Articles similar articles
Search Engine Watch
July 16, 2008
Kevin Ryan
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. mark for My Articles similar articles
InternetNews
January 21, 2004
Janis Mara
Interactive Companies Play the Name Game Why change your company's name? Some in the interactive marketing space share their reasoning. mark for My Articles similar articles
Search Engine Watch
October 24, 2003
Danny Sullivan
Google Buys Sprinks, Plans IPO In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also revealed that an initial public offering is planned for early next year. mark for My Articles similar articles
InternetNews
May 13, 2004
Susan Kuchinskas
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. mark for My Articles similar articles
InternetNews
January 14, 2004
Janis Mara
Yahoo! Revenue Soars on Search, Ads Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. mark for My Articles similar articles
Search Engine Watch
May 14, 2004
Danny Sullivan
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? mark for My Articles similar articles
Search Engine Watch
June 29, 2002
Danny Sullivan
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. mark for My Articles similar articles
Search Engine Watch
January 7, 2002
Danny Sullivan
Excite Goes To Overture The death of the old Excite search engine happened in December, when new owners InfoSpace dropped results from the Excite crawler in favor of a page heavily dominated by paid listings from Overture... mark for My Articles similar articles
Search Engine Watch
March 18, 2004
Shari Thurow
Kanoodle Joins Contextual Advertising Fray Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. mark for My Articles similar articles
InternetNews
December 23, 2003
Pamela Parker
Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages. mark for My Articles similar articles
InternetNews
August 2, 2004
Susan Kuchinskas
Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results. mark for My Articles similar articles
Search Engine Watch
May 18, 2004
Danny Sullivan
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. mark for My Articles similar articles
InternetNews
December 19, 2003
Zachary Rodgers
One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising. mark for My Articles similar articles
InternetNews
January 21, 2004
Janis Mara
Eurekster, We Have Found It New personalized search engine ranks search results according to popularity within social networks. mark for My Articles similar articles
Search Engine Watch
October 9, 2002
Danny Sullivan
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. mark for My Articles similar articles
Search Engine Watch
March 4, 2002
Danny Sullivan
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... mark for My Articles similar articles
InternetNews
December 14, 2004
Susan Kuchinskas
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. mark for My Articles similar articles
Search Engine Watch
March 25, 2004
Danny Sullivan
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. mark for My Articles similar articles
InternetNews
August 7, 2006
Clint Boulton
Google Goes Sole Searching with MySpace, Fox Google will pay News Corp. $900 million through 2010 to be the exclusive search and keyword advertising sales provider for MySpace.com and other Fox Interactive Media Web sites owned by the media giant. mark for My Articles similar articles
Search Engine Watch
March 4, 2003
Danny Sullivan
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. mark for My Articles similar articles
Entrepreneur
June 2004
Catherine Seda
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. mark for My Articles similar articles
Search Engine Watch
September 2, 2004
Danny Sullivan
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. mark for My Articles similar articles
Search Engine Watch
April 2, 2001
Danny Sullivan
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... mark for My Articles similar articles
Search Engine Watch
February 18, 2003
Danny Sullivan
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... mark for My Articles similar articles
Search Engine Watch
August 5, 2002
Danny Sullivan
Ask Jeeves To Carry Google's Ads A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. mark for My Articles similar articles
Search Engine Watch
May 19, 2004
Patricia Hursh
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. mark for My Articles similar articles
Search Engine Watch
January 7, 2003
Danny Sullivan
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. mark for My Articles similar articles