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CIO May 27, 2015 Maryfran Johnson	IT departments need a mindset makeover to focus on the customer CIOs must refocus IT on the external customer experience and find staffers who can handle that customer-facing role.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
CIO March 31, 2014 Lauren Brousell	Fashion Retailer Adds 'Tech Tables' to Stores Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy.
The Motley Fool June 29, 2004 Rick Aristotle Munarriz	JetBlue's Clever Virus Taking the edgy carrier for a test drive provides more than a passing grade.
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
CRM May 1, 2007 Jessica Sebor	Gaining Altitude JetBlue implements a Web self-service solution to power customers to field their own questions and let agents focus on the human touch.
Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
Fast Company November 2003 Ryan Underwood	Meet JetBlue, Evil Corporation? In a battle over an architectural treasure, the airline's not exactly on the side of the angels.
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Rebuttal Your JetBlue flight to capital appreciation is about to get delayed. The airline is selling at a stratospheric 69 times trailing earnings. There isn't enough earnings growth ahead to justify a major move upward in the stock.
CIO April 27, 2009 Kim S. Nash	Jet Blue's Founder Starts Over With IT at Azul David Neeleman, Jet Blue's founder, applies what he learned about IT to Azul, the airline he launched last year.
The Motley Fool April 4, 2006 Tim Beyers	JetBlue's Beautiful Mirage The Airline Quality Rankings are out, but not all is as it seems. There's much more here than meets the eye, even if the results look more impressive when you consider the performance of rest of the top ten. Investors, take note.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
The Motley Fool October 24, 2007 Toby Shute	JetBlue's Back in the Black The low-cost carrier reverses course, and results fly in the face of expectations.
CRM February 2015 Maria Minsker	The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
The Motley Fool October 6, 2004 Jeff Hwang	Rough September at JetBlue Despite the lower report, the stock is up slightly today, as the news was as expected.
Fast Company April 2004 Chuck Salter	Calling JetBlue JetBlue's recipe for customer service success combines work-at-home moms, flexible schedules, employee education, individual initiative, and... Potbelly Bear.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
The Motley Fool July 21, 2011	JetBlue Airways Earnings Preview Investors are bracing for the worst and waiting to see whether JetBlue Airways will fall short of Wall Street forecasts for the consecutive quarter on Tuesday.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	JetBlue Lands on Red The cheap-chic airline still can't catch a break. For the quarter, JetBlue lost $0.18 a share. That reversed a profit of $0.04 per share a year earlier. Investors, take note.
Fast Company April 2000 Rekha Balu	Change Your Mind, Grow Your Company Shred old ideas about how your industry works, urge Douglas Atkin and his colleagues at Merkley Newman Harty, a hot ad agency. In a world filled with dogma, the future of business belongs to the heretics. An example: JetBlue.
The Motley Fool February 1, 2006 W.D. Crotty	JetBlue Seeing Red JetBlue posts its first operating loss since its IPO. The reality is that the airline business is a tough one, and it will get tougher still with discounter Virgin America ready to launch its service. Investors, take note.
CFO August 1, 2012 David Rosenbaum	Hawaiian's Big Apple Venture How Hawaiian Airlines's CFO prepared for the launch of an ambitious new route.
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
The Motley Fool January 27, 2005 Tim Beyers	A Song for JetBlue Delta's low-cost carrier aims for JetBlue. Can the strategy fly?
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
The Motley Fool June 5, 2008 Rick Aristotle Munarriz	JetBlue Clears More Sites for Takeoff Amazon.com, Hotmail, and Gmail are now onboard options for JetBlue with it's new beefed-up Wi-Fi connectivity.
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
Fast Company October 2010 Chuck Salter	Fiona Morrison Brands JetBlue With Whimsical Design Fiona Morrisson helps JetBlue soar above the airline industry's turbulence by merging branding and design.
The Motley Fool September 8, 2004 Jeff Hwang	Charley, Frances, and JetBlue In addition to the two hurricanes that have already disrupted business in Florida, the company cited higher than expected fuel prices and anticipation of a possible third hurricane for a downbeat outlook.
CIO March 25, 2011 Joe Eng	Make IT Innovation Everyone's Job How JetBlue's CIO instills a culture of innovation throughout his IT organization.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
InsideFlyer October 2012	JetBlue Getaways Cash and Points JetBlue TrueBlue members can now use a combination of cash and points to book vacation packages with JetBlue Getaways.