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Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
Inc. April 1, 2004 Ian Mount	David Neeleman - JetBlue JetBlue has made flying almost fun in a kind of 1950s Pan Am way.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
Salon.com July 28, 2000 Elliott Neal Hester	Out of the Blue Lies in the sky: An inside look at United Airlines' abysmal service.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
The Motley Fool April 1, 2008 Tim Beyers	United Should Be Flying Higher United misses out on a chance to pad its profits by at least $90 during flights.
Salon.com May 16, 2000 Elliott Neal Hester	Eating on the fly Better than anyone, flight attendants know the nightmare that is airline food.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
Salon.com December 14, 2000 Elliott Neal Hester	Common cattle Every now and then, flight attendants must fly with the unwashed masses. It sucks...
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
Salon.com June 16, 2000 Elliott Neal Hester	Out of the Blue: The delinquent-flier upgrade Like high-altitude ninjas, they abandon the crowded coach cabin for an unoccupied seat in first class.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Rebuttal Your JetBlue flight to capital appreciation is about to get delayed. The airline is selling at a stratospheric 69 times trailing earnings. There isn't enough earnings growth ahead to justify a major move upward in the stock.
Fast Company June 2006 Susan Stellin	The Last Stand Many airlines now let you pay to jump the standby line. Here's what you need to know to get home sooner.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
IEEE Spectrum August 2008 Tekla S. Perry	Airlines: Got Fuel? Airlines are now putting the minimum amount of fuel in planes necessary to reach their destination, but are they underestimating the amount they need?
Financial Advisor May 2011 Bill Bachrach	Destination Check Personal money. What is your desired personal money destination? This one is easy to start with because money is easy to count.
Fast Company April 2000 Heath Row	Roadrules - Rule No. 18 Attend to your flight attendants.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.
CRM April 2010 Eric Barkin	Hither and Yon Over the course of his journey with JetBlue's All-You-Can-Jet pass, the author crisscrossed the country. We've adapted his travelogue here.
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
InsideFlyer July 2006	Letters Comfort on long flights surpasses some etiquette choices... Travelers are miffed by the decrease in amenities offered by airlines... Reward the Freddies winners... Budget car rental gets a negative vote... etc.
Salon.com September 22, 2000 Elliott Neal Hester	Wham! Bam! Rocky times in the skies Turbulence strikes while I'm in the lavatory, and I become a virtual Peter Pan.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
CRM January 2013 Marshall Lager	Flying Colors? Consider what your flight attendants can control before giving them attitude. Airline travel makes me think about customer experience.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
Real Travel Adventures November 2007 DeLencia Carter	Huffin'and Puffin' When you're changing flights, why is the gate that you need to get to always at the opposite end of where you are?
The Motley Fool October 6, 2004 Jeff Hwang	Rough September at JetBlue Despite the lower report, the stock is up slightly today, as the news was as expected.
PC Magazine November 28, 2007 Sascha Segan	A PC at Every Airline Seat The Talk option on Virgin America's Red entertainment systems enables not only a whole-plane chat room, but also "social TV" that lets you kibitz in a chat feed on top of live TV programs.
CRM August 2010 Lior Arussy	When Customer Experience Matters Most An eruption of volcanic ash leads to an eruption of service mistakes.
PC Magazine March 17, 2008	Guilt-Free Green Travel Here are some tips to green up your next trip.
The Motley Fool June 29, 2004 Rick Aristotle Munarriz	JetBlue's Clever Virus Taking the edgy carrier for a test drive provides more than a passing grade.
Search Engine Watch August 2, 2006 Chris Sherman	Search Tools for Air Travelers If you're planning to fly somewhere, these sites can enhance and supplement your experiences with online travel search engines.
Salon.com August 2, 2002 Patrick Smith	Ask the pilot Can it really get too hot to fly? And what was it like to be in the air on Sept. 11?
The Motley Fool November 16, 2006 John Dutemple	A Modest Proposal for Airlines An open letter to all airline CEOs. As the major airlines plan to consolidate once again, here are suggestions on how to run them right.
Salon.com July 28, 2000 Stephen Yafa	Unfriendly skies Passengers who try to fly on United are ending up as casualties of a labor war between the airline's management and its "employee owners."
Fast Company May 2004 Fast Company	Between The Lines The stories behind this issue's stories. The Emperor Unclothed... The Blue-Chip Airline... The Daily Show... etc.
Salon.com November 3, 2000 Elliott Neal Hester	When pigs fly A smuggled swine raises a ruckus on a cross-country flight...
Salon.com December 6, 2002 Patrick Smith	Ask the pilot The Pilot returns from Mali wondering why the service on U.S. airlines is so bad and recommending the JetBlue way.