| Similar Articles |
|---|
 |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.   |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
CRM
February 2015
David Myron |
Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
December 2013
Maria Minsker |
Ascena Retail Groups Stands Out in the Inbox with Orchestrated Marketing Responsys helps the specialty online retailer boost productivity and revenue. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
April 29, 2015
Maria Minsker |
Adobe Partners with Microsoft to Connect Marketing Cloud with Dynamics CRM The vendor touts updates to Adobe Experience Manager and announces acquisition of Tumri at the Adobe Summit in London. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
CRM
May 22, 2012
Leonard Klie |
Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility. |
CRM
June 28, 2013 |
Adobe to Acquire Neolane for $600 Million Acquisition adds strength to Adobe's Marketing Cloud. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
CRM
September 23, 2015 |
Evergage Launches Mobile Apps Solution Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization. |
CRM
June 2015
Maria Minsker |
The 3 Ds of the Internet of Things It's all about connecting devices, data, and development platforms |
CRM
April 2015
Brent Leary |
SMBs See Strength in Intimacy Context relevancy transforms interactions into experience. |
CRM
February 2014
Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
October 28, 2014
Maria Minsker |
DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges Brands must use data responsibly and strive to deliver highly personalized experiences. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
CRM
June 13, 2014
Anand Subramaniam |
8 Elements to Delivering Delightful Customer Experiences Multichannel customer journeys can make or break your business. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
June 19, 2015
Oren Smilansky |
Salesforce Unleashes Sales Wave Analytics App, Updates Marketing Cloud At its Connections conference this week, Salesforce announces tools to help the entire organization. |
InsideFlyer
September 2009 |
Cover Story A conversation with five industry insiders and one blogger who keeps a close watch on the airline industry. |
CRM
June 2014
Sarah Sluis |
Beauty Marketers Must Put Their Best Face Forward Five tips from industry experts to help make over your customer engagement efforts. |
CRM
July 17, 2014
Maria Minsker |
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
August 7, 2015
Mikita Mikado |
Closing Sales in the Age of the Customer Integrity, empathy, personalization, and convenience are key values on the path from prospect to paying customer. |
CIO
July 30, 2015
Stephanie Overby |
Digital enterprises are getting VERY personal with customers Many CIO 100 award winners are personalizing the customer experience, creating one-to-one relationships that deliver competitive advantage. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
New Architect
September 2002
Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
September 22, 2014
Maria Minsker |
Verint Engagement Analytics Offers 'Unprecedented' Cross-Channel Analytics The joint Verint-Kana cloud-based solution enhances customer engagement insight. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
May 4, 2012
Kalish & Tollman |
Leveraging the Power of Personalized Video Bridge the gap between CRM systems and successful customer engagement. |
CRM
June 3, 2015
Danny Kalish |
4 Ways Marketers Can Connect Effectively with Millennials They're plugged in and have plenty of choices. How do you reach them? Personalize. |
CRM
July 28, 2014
Maria Minsker |
Forrester Wave Report Evaluates Digital Experience Delivery Platforms Though the market is young, Adobe and hybris emerge as early leaders. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
September 4, 2015
Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
