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Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
CRM May 1, 2007 Jessica Sebor	Gaining Altitude JetBlue implements a Web self-service solution to power customers to field their own questions and let agents focus on the human touch.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note.
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
Fast Company August 2002 Christine Canabou	Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	JetBlue Lands on Red The cheap-chic airline still can't catch a break. For the quarter, JetBlue lost $0.18 a share. That reversed a profit of $0.04 per share a year earlier. Investors, take note.
Inc. June 2008 Jason Del Rey	Q&A: David Neeleman's Return Trip David Neeleman talks about his new venture and his turbulent last days at JetBlue.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Rebuttal Your JetBlue flight to capital appreciation is about to get delayed. The airline is selling at a stratospheric 69 times trailing earnings. There isn't enough earnings growth ahead to justify a major move upward in the stock.
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
Inc. April 1, 2004 Ian Mount	David Neeleman - JetBlue JetBlue has made flying almost fun in a kind of 1950s Pan Am way.
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
Fast Company April 2004 Chuck Salter	Calling JetBlue JetBlue's recipe for customer service success combines work-at-home moms, flexible schedules, employee education, individual initiative, and... Potbelly Bear.
Fast Company November 2003 Ryan Underwood	Meet JetBlue, Evil Corporation? In a battle over an architectural treasure, the airline's not exactly on the side of the angels.
The Motley Fool July 7, 2006 Stephen Ellis	JetBlue Telling Tales An innovative marketing campaign attracts customers and reinforces corporate culture for the avant-garde airline. Investors, take note.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
The Motley Fool October 6, 2004 Jeff Hwang	Rough September at JetBlue Despite the lower report, the stock is up slightly today, as the news was as expected.
The Motley Fool August 13, 2009 Rich Smith	JetBlue's Craziest Idea Yet $599 "All-You-Can-Jet" deal is crazy ... like a fox.
InsideFlyer January 2011	AA and JetBlue The two carriers have announced that they will be expanding their relationship and launching a reciprocal frequent flyer agreement.
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
The Motley Fool February 1, 2006 W.D. Crotty	JetBlue Seeing Red JetBlue posts its first operating loss since its IPO. The reality is that the airline business is a tough one, and it will get tougher still with discounter Virgin America ready to launch its service. Investors, take note.
The Motley Fool June 29, 2004 Rick Aristotle Munarriz	JetBlue's Clever Virus Taking the edgy carrier for a test drive provides more than a passing grade.
The Motley Fool April 5, 2004 Alyce Lomax	JetBlue's Soaring Quality Jetblue has just been ranked No. 1 in a study of airline quality. That's got to be music to the ears of air travelers -- not to mention those watching the outlook for this stock.
The Motley Fool February 28, 2005 Rick Aristotle Munarriz	JetBlue's Bittersweet Birthday The airline celebrates five years of breaking the rules in style though it would probably love to go back in time. While the stock is unlikely to show much in terms of resiliency until it can get operating margins improving again, this may be the perfect time to consider buying in.
The Motley Fool September 8, 2004 Jeff Hwang	Charley, Frances, and JetBlue In addition to the two hurricanes that have already disrupted business in Florida, the company cited higher than expected fuel prices and anticipation of a possible third hurricane for a downbeat outlook.
The Motley Fool November 1, 2004 W.D. Crotty	JetBlue's Amazing Amid hurricanes and other problems, JetBlue still manages to turn a profit. The stock is trading at 52 times current-year estimates and 39 times 2005 estimates.
The Motley Fool June 5, 2008 Rick Aristotle Munarriz	JetBlue Clears More Sites for Takeoff Amazon.com, Hotmail, and Gmail are now onboard options for JetBlue with it's new beefed-up Wi-Fi connectivity.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
The Motley Fool October 24, 2007 Toby Shute	JetBlue's Back in the Black The low-cost carrier reverses course, and results fly in the face of expectations.
The Motley Fool August 17, 2006 Jack Uldrich	JetBlue Turns Lemons Into Lemonade The airliner's latest marketing ploy takes advantage of high oil prices.
The Motley Fool January 27, 2005 Tim Beyers	A Song for JetBlue Delta's low-cost carrier aims for JetBlue. Can the strategy fly?
InsideFlyer October 2012	JetBlue Getaways Cash and Points JetBlue TrueBlue members can now use a combination of cash and points to book vacation packages with JetBlue Getaways.