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CRM
December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud.   |
CRM
February 24, 2014
Maria Minsker |
Oracle Buys Big Data Platform BlueKai to Extend Marketing Cloud BlueKai's data management platform will bring added personalization to Oracle's marketing programs. |
CRM
April 2, 2015 |
Janrain Integrates with Oracle Marketing Cloud Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data. |
CRM
April 15, 2015 |
CircleBack Launches Contact Intelligence for Eloqua CircleBack brings enterprise-level contact intelligence to marketing automation. |
CRM
July 18, 2010
Juan Martinez |
Oracle, CDC Enter the Marketing Automation Market This week Oracle and CDC made questionable out-of-the-box moves. |
CRM
July 12, 2012
Kelly Liyakasa |
Eloqua Melds Salesforce.com Chatter with Marketing Automation Unified social layer connects sales and marketing for stronger collaboration. |
CRM
October 2012
David Myron |
A Look at Oracle's New Direction Some industry experts are impressed with what they're seeing so far. "Their Fusion strategy has some real advantages," says Eric Pozel, president of consultancy CRM Northwest. "They've got the ability to market to any CRM scenario, whatever your industry, B2C, B2B, or a combination of both." |
CRM
May 1, 2014
Maria Minsker |
Oracle's Mark Hurd Talks Integration at Official Marketing Cloud Unveiling The new platform promises to tie together all of Oracle's recent acquisitions. |
CRM
July 17, 2014
Maria Minsker |
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
March 7, 2013
Kelly Liyakasa |
Oracle Launches Social Relationship Manager New platform marks one of the first product integrations with Oracle Eloqua. |
CRM
December 20, 2013
Leonard Klie |
Oracle to Acquire Responsys The software giant will incorporate Responsys' offerings into its Marketing Cloud. |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
October 2012 |
Oracle Recognizes the Need for Change Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course. |
CRM
June 26, 2013
Leonard Klie |
Oracle and Salesforce Enter a Strategic Partnership Both companies agree to integrate Salesforce.com and Oracle clouds. |
CRM
March 19, 2015
Oren Smilansky |
Oracle Debuts Data as a Service for Customer Intelligence New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings. |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
CRM
September 30, 2014
Maria Minsker |
Oracle Gets Serious About the Cloud at OpenWorld 2014 Oracle's updates customer experience cloud promises deep integration and extreme innovation. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM
April 1, 2015
Maria Minsker |
CEO Mark Hurd Is Firm on Oracle's CX Commitment at Modern Customer Experience Conference With only 10 percent of companies integrating customer experience processes, Oracle makes integration a priority. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
InternetNews
September 14, 2004
Michael Singer |
ISVs Can Outsource On Oracle's Grid Oracle launched a new program that lets its partners build their own virtual outsourcing businesses. The program lets software vendors serve up their own services 'on demand' using Oracle's Grid technology. |
CRM
June 26, 2012
Kelly Liyakasa |
Oracle Outlines Customer Experience Strategy Deeper cloud offerings expected to follow recent acquisitions spree |
CRM
October 27, 2015
Oren Smilansky |
Oracle OpenWorld 2015: Oracle Continues its Ascent into the Cloud Oracle addresses rising standards in customer experience with new cloud-based tools. |
InternetNews
December 17, 2010 |
Oracle Releases Open Office 3.3, Cloud Office Oracle updates its open source office suite in version 3.3 with an array of new features, debuts new Cloud Office Java server application available through a licensing agreement. |
CRM
November 1, 2005
Alexandra DeFelice |
Learning to Share: Marketing and Sales Eloqua's Marketing Conversion suite provided both email management and Web analytics and integrated with Salesforce.com, helping both sales and marketing divisions. |
CRM
September 26, 2014
Leonard Klie |
Oracle Marketing Cloud Extends Partnership with Box New integration simplifies collaboration and execution of content marketing programs. |
CRM
December 2011
Aquino & Klie |
Oracle to Acquire RightNow Technologies The $1.5 billion deal is part of an aggressive move to offer more cloud solutions, Oracle says. |
InternetNews
December 16, 2010 |
Oracle Earnings Soar Past Analysts' Forecast Oracle enjoys lift from strong software sales, blows away Wall Street expectations for its second-quarter earnings. |
CRM
September 22, 2010
Lauren McKay |
5 Years Later, Oracle's Fusion Apps Finally Near Release The long-awaited Fusion Apps has been Oracle's stated plan for unifying the solutions acquired over the last seven years. |
Information Today
May 26, 2015 |
D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. |
CRM
October 24, 2011
Judith Aquino |
Oracle to Acquire RightNow Technologies The $1.5 billion deal to acquire RightNow Technologies is part of an aggressive move to offer more cloud solutions, Oracle says. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
InternetNews
June 13, 2006
Clint Boulton |
Oracle Busts a CRM (On Demand) Move Oracle added a new weapon to fight Salesforce.com and SAP in the battle for on-demand customer relationship management software, acquiring software maker Telephony@Work for an undisclosed sum. |
InternetNews
September 22, 2009 |
Oracle Rolls Out New Portal for Mid-Sized Firms Oracle adds new applications, Web site catering to smaller companies. |
InternetNews
February 20, 2009
Richard Adhikari |
Can Oracle's CRM Moves Make Waves? The tough economy and the lure of big bucks may be behind push into on-demand CRM. Is Salesforce.com feeling the pressure? |
InternetNews
April 22, 2011
Sean Michael Kerner |
Oracle Delivers April Security Update Oracle takes aim a patching vulnerabilities across its software portfolio, but is it going far enough? |
CRM
July 2011
Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
The Motley Fool
July 6, 2007
Tom Taulli |
Dueling Fools: Salesforce.com Bull Rebuttal Salesforce.com has a strong brand, a killer application, a robust platform, and a customer breadth that sets it apart from its rivals. Investors, take note. |
InternetNews
January 12, 2006
Clint Boulton |
Oracle Dispatches SOA Integration Suite Oracle today unveiled SOA Suite to help customers integrate legacy and modern applications, cobbled together from homegrown software and infrastructure products acquired through company purchases. |
InternetNews
January 19, 2006
Susan Kuchinskas |
Oracle's (Con)Fusion Update One year after Oracle announced its Fusion project, the database giant cleared up some myths and reaffirmed its goals. |
InternetNews
September 17, 2004
Clint Boulton |
Oracle to Splash ECM Market with 'Tsunami' The company prepares to wrangle market share from Microsoft, IBM and EMC in the lucrative enterprise content management space. |
CRM
September 2007 |
The 2007 Market Awards: Elite -- Sybase The right information at the right time, with Eloqua and Salesforce.com. |
InternetNews
September 24, 2008
Richard Adhikari |
Oracle Keeps Building on Spoils From BEA As Oracle pushes further into SOA, it keeps adding more technology from acquisitions into its wares. |
CRM
March 1, 2007
Jessica Sebor |
Molding Marketing Mindsets The implementation of Eloqua's Conversion Suite has enabled Sybase to cut the cost to convert leads by 85%, increase its marketing database by 25%, and boost attendance at marketing events by 50%. |
CRM
August 2013 |
The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
