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Eloqua Sets Its Sights on B2C Market Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.   |
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November 7, 2012
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Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
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November 1, 2005
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Learning to Share: Marketing and Sales Eloqua's Marketing Conversion suite provided both email management and Web analytics and integrated with Salesforce.com, helping both sales and marketing divisions. |
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November 1, 2005
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Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
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July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
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May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
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December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
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April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
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November 2009
Christopher Musico |
Buzzer Beater Comcast-Spectacor takes a shot - and scores more revenue for email campaigns - with Salesforce.com. |
The Motley Fool
November 20, 2009
Tim Beyers |
Can salesforce.com Talk Its Way to Bigger Profits? Not just a social network for salesforce.com users, Chatter proposes to blend feeds with document sharing and business intelligence. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
InternetNews
September 22, 2010 |
Salesforce Chats It Up With New Collaboration Tool Chatter 2, the latest installment in Salesforce's real-time collaboration tool, adds a number of features, including filters, analytics and more Twitter-like tricks. |
The Motley Fool
September 9, 2010 |
salesforce.com Introduces Chatter Mobile for Apple, Android, and BlackBerry salesforce.com has a new way to keep information mobile in the age of smartphones. |
CRM
September 25, 2010
Lauren McKay |
Salesforce.com Rolls Out Chatter 2 Dedicated to enhancing enterprise productivity and collaboration, Chatter 2 includes new features such as filters and recommendations. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
September 2007 |
The 2007 Market Awards: Elite -- Sybase The right information at the right time, with Eloqua and Salesforce.com. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
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September 21, 2012
Kelly Liyakasa |
Social Media Experimentation to Shift to ROI Justification Collaboration, social marketing have changed customer relationships. Salesforce.com's debut of enterprise file-sharing solution Chatterbox this week at Dreamforce hints at the cloud software company's further foray into powering the social enterprise. |
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September 15, 2010
Juan Martinez |
Salesforce.com's Chatter Combines Social and Mobile Hoping to arm its users with the combined power of social and mobile, Salesforce.com recently announced the availability of Chatter Mobile, an application the company claims will deliver social, mobile, and real-time collaboration. |
BusinessWeek
August 26, 2010
Jaroslovsky & Ricadela |
Salesforce.com Channels Facebook The enterprise software giant has a new social-networking service. |
InternetNews
February 17, 2010 |
Salesforce Chatter Takes to the Cloud SaaS firm begins invitation-only beta test of Chatter, billed as an on-demand alternative to offerings like IBM's Lotus Notes and Microsoft's SharePoint. |
CRM
April 2, 2015 |
Janrain Integrates with Oracle Marketing Cloud Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data. |
CRM
October 26, 2010
Lauren McKay |
Monogamy in the Marketing Marketplace A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
April 15, 2015 |
CircleBack Launches Contact Intelligence for Eloqua CircleBack brings enterprise-level contact intelligence to marketing automation. |
InternetNews
November 18, 2009 |
Salesforce Debuts a Facebook for the Enterprise At Dreamforce 2009, Benioff introduces Chatter, aimed at bridging the gap separating content, applications and people. |
CRM
June 4, 2013
Kelly Liyakasa |
Salesforce.com to Acquire ExactTarget, Round Out Marketing Cloud The $2.5 billion deal will power cross-channel marketing attribution. |
Search Engine Watch
March 6, 2009
Gregg Stewart |
Integration in a Decentralized World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
August 2004
Emmy Favilla |
Targeted E-mails Win Forex a 100 Percent Response Rate Forex now identifies and tracks visitor behavior on its Web sites, and automates a short cycle of weekly emails. |
CRM
January 2012
Leonard Klie |
Yahoo! Search Yields a Better Sales Tool The Internet search firm's new sales portal is built around Salesforce's Force.com and Chatter platforms. |
CRM
December 2010
Juan Martinez |
Practice What You Preach A provider of performance management software improves its own marketing performance. |
CRM
August 28, 2012
Judith Aquino |
Indicee Unveils Indicee Analytics for Salesforce Chatter New app lets users analyze contributions, influencers, trends and opportunities within collaboration tool. |
CRM
July 17, 2014
Maria Minsker |
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
December 2012
Kelly Liyakasa |
Salesforce.com Delves Deeper into Social and Mobile Enterprise Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
March 7, 2013
Kelly Liyakasa |
Oracle Launches Social Relationship Manager New platform marks one of the first product integrations with Oracle Eloqua. |
InternetNews
December 28, 2010 |
Software Year in Review: Top CRM Stories of 2010 When it comes to the popular topic of CRM, Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's most popular articles. |
CRM
March 1, 2007
Jessica Sebor |
Molding Marketing Mindsets The implementation of Eloqua's Conversion Suite has enabled Sybase to cut the cost to convert leads by 85%, increase its marketing database by 25%, and boost attendance at marketing events by 50%. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
| PHONE+ |
Sales Success Tools -- Part 2: Opportunity Management Online marketing consultant Joy Milkowski, founder of Access Marketing Company, talks about sales management tools. |
CRM
January 2007
Jim Dickie |
Nobody Can Stop the Shopping The CRM watchwords in the new year may well be shop till you drop. Many companies will continue to purchase additional technology throughout 2007, despite previous large-ticket expenditures. |
CIO
August 31, 2011
Chris Kanaracus |
Salesforce.Com Revs Up Mobile Strategy with HTML5 An upcoming HTML5-based application will deliver its software to any touch-enabled device. |
CRM
November 13, 2015
Leonard Klie |
Vidyard Launches Vidyard Live Streaming Media Solution Vidyard Live enables marketing and sales to see who watches their live events and automatically converts videos for on-demand use. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
The Motley Fool
September 12, 2011
Tim Beyers |
Sizing Up salesforce.com's Social Enterprise The cloud-computing poster child wants you to engage. |
CRM
May 25, 2011
Leonard Klie |
New EU Regs to Affect Email and Online Marketing Regulations take affect today that require opt-in consent for email marketing and tracking the online activity of Web site visitors. |
InternetNews
April 8, 2010 |
Salesforce Launches ChatterExchange New applications marketplace gives developers and customers a place to buy and sell apps for Salesforce's new collaboration platform. |
CRM
September 7, 2012
Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. |
