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CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers.   |
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February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
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January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
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May 3, 2013
Shawn Naggiar |
Two Concrete Ways Sales Can Benefit from Marketing Automation Answer the questions your sales force needs to ask. |
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July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
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May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
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November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
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October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
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March 3, 2003
Jason Flynn |
Not Just Another Acronym Business Process Automation: Buzzword or Business Imperative? |
CRM
May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
May 28, 2015
Oren Smilansky |
LiveHive Releases Group-Email Features for Sales Organizations New email automation tools give sales teams a deeper understanding of prospects' engagement. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
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April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
September 2015
Danny Estrada |
Marketing Automation: Fueling CRM Success Integrating marketing tools with CRM keeps everyone in the loop |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
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June 16, 2015
Henry Schuck |
Don't Neglect Your Outbound Marketing Marketing automation is great, but you have to make good old-fashioned calls, too. |
CRM
December 1, 2006
Marshall Lager |
Going Full Auto With SFA Separate the wheat from the chaff by automating key sales processes for maximum return on sales force automation dollars. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
December 26, 2014
Peter Tait |
Build a Better Marketing Funnel Go from failure-centric to customer-centric. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
November 3, 2015
Sam Del Rowe |
Salesforce.com's Pardot Marketing Automation Platform Integrates with Gmail Sales reps can gain access to client and prospect information as well as lead scores and grades within the popular email platform. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
November 2006
Jim Dickie |
Above the Sales Funnel Increasing sales performance demands that lead generation optimization be top of mind. |
CRM
February 28, 2014
Amanda Maksymiw |
Predicting Buyer Intent The best sources for predictive attributes may be closer than you think. |
CRM
May 8, 2015 |
iContact Releases iContact Pro Email Marketing Platform iContact Pro introduces added campaign management features, including workflow automation, landing pages, and lead scoring. |
IndustryWeek
February 1, 2008
John Teresko |
Automation Systems: By The Numbers By 2011 the market for discrete automation systems will hit $23 billion. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
IndustryWeek
February 1, 2008
Brad Kenney |
10 Reasons to Adopt RFID A quick overview of the answer to the question, "What's in RFID for me?" |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
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September 8, 2014
Maria Minsker |
Vocus Marketing Rebrands as OutMarket, Strengthens Marketing Automation Arm Outmarket will cater to midsize companies' marketing needs. |
CRM
October 2014
Paul Greenberg |
Mastering the Alignment of Sales and Marketing With today's connected customers, engagement is more vital than ever. |
CRM
December 18, 2014 |
Ifbyphone Launches Winter 2014 Version of Voice360 The new release provides call analytics and automation for every stage of the customer journey. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
April 20, 2012
Debbie Qaqish |
Drive More Profitable Customer Relationships Six tips for transforming your marketing group from a cost center to a revenue center. |
CRM
February 20, 2015
Justin Gray |
Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins. |
CRM
April 9, 2015
Oren Smilansky |
Salesforce Pardot Reveals Intelligent Engagement Studio, Sales Cloud Engage New B2B marketing automation tools aim to help reps cultivate higher-quality leads. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
October 2007
Jessica Tsai |
Are We There Yet? After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go. |
Food Engineering
June 2, 2009 |
Competency Model for Automation Professionals Department of Labor and Automation Federation set standards for engineers and technicians. |
CRM
May 15, 2015
Adam Blitzer |
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. |
CRM
December 20, 2013
Ran Shaul |
Capitalizing on Relationship Marketing Find your true purchase influencers. Marketers have not figured out how to measure and act on true purchase influence and get inactive customers to buy. |
CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
