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CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.   |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
December 1, 2006
Colin Beasty |
Business Problem: Companies lack the ability to draw insight and intelligence from the vast pools of customer data they've collected. Tech solution: BI reporting and tracking tools. Cognos 8 Business Intelligence... SAS Enterprise BI Server... Vanguard Business Analytics... |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
October 2009
Christopher Musico |
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
March 24, 2014
Sarah Sluis |
SAS Unveils Visual and In-Memory Stats for Hadoop Visualization and big data-geared updates announced at SAS Global Forum. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
October 11, 2012
Kelly Liyakasa |
A Move from Big Data to Big Analytics? SAS Premier Business Leadership Series emphasizes real-time data processing. |
CRM
February 4, 2013
Judith Aquino |
SAS Rolls Out Visual Analytics for Work Groups and Midsized Businesses Self-service option includes analytics, reporting, and visualization capabilities. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
January 2013
Kelly Liyakasa |
SAS Ramps Up High-Performance Analytics In October, SAS launched the High-Performance Marketing Optimization solution, which allows marketers to deeply examine their campaigns, constraints, budgets, and frequency of contacts with customers. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
May 2, 2005
David Myron |
Analytics for the Masses SAS upgrades its Enterprise BI Server to include OLAP, and query and reporting tools. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
August 2007
Jessica Sebor |
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
August 11, 2011
Brittany Farb |
Chico's Selects SAS Social Media Analytics To Understand its Customers Collaboration will aid in acting on social media data. |
CRM
February 21, 2012 |
SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
CRM
July 2013
Kelly Liyakasa |
Big Data Demands Organizational Change Technology is only one part of the equation. |
IndustryWeek
December 1, 2004
Tim Stevens |
Technologies Of The Year -- SAS 9 Intelligence Platform Creating actionable intelligence from myriad information sources is a challenging exercise. This system solution facilitates decisions that are best for the entire enterprise and opens the power of business analytics to a broader employee audience. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
Information Today
April 15, 2010 |
SAS Social Media Analytics Tool Extracts Marketing Data from Social Networks Its new enterprise solution product, SAS Social Media Analytics, will tap into online conversation data to help medium and large companies understand, predict, and act on social media data. |
CRM
January 2014
Brent Leary |
Why Customer Experience Is the True King Content and context play essential supporting roles. |
CIO
April 30, 2012
Chris Kanaracus |
SAS Institute Eyes the Big Data Market This independent business analytics vendor, with steady leadership and a broad product line, has embraced hot technologies like Hadoop. |
Insurance & Technology
April 14, 2010
Anthony O'Donnell |
SAS Releases New Insurance Risk Management Solution SAS Risk Management for Insurance will help life and P&C companies calculate risk-based capital and provide senior management with greater understanding of their company's risk and financial condition. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
September 2007 |
The 2007 Market Awards: Business Intelligence As the market for business intelligence matures and users become more sophisticated, more companies are buying into BI. |
Bank Systems & Technology
December 1, 2005 |
New Products Infonox Enables Self-Service... Tideway Supports IT Resilience... SAS Tackles Money Laundering... |
InternetNews
April 13, 2006
Michael Hickins |
Intacct Ready For SOX Compliance Market On-demand ERP vendor Intacct will announce next week that it has received the coveted SAS 70 certification. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CRM
November 4, 2010
Juan Martinez |
Alterian Buys Intrepid for $11.5 Million The social media analytics arms race continues. As commerce increasingly moves onto the Web, organizations must learn to measure and understand online customer activity. |
CRM
September 12, 2013 |
SAS Upgrades Data Management Solution SAS adds in-database data quality, improved event-stream processing, and access to more data sources. |
InsideFlyer
May 2009 |
SAS Standby Upgrades SAS has now decided to postpone any price adjustment for the time being. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
CRM
February 12, 2014 |
SAS Will Soon Release Big Data Analytics for Hadoop SAS In-Memory Statistics for Hadoop will speed big data analytics. |
