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CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.   |
CRM
June 2003
Jason Flynn |
A Pivotal Release For the first time in three years Pivotal has rolled out a full-suite release. The mid-market CRM vendor is touting Pivotal 5 as a complete mid-market solution, offering features designed to address an enterprise's sales, marketing, and service needs. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
June 1, 2004
David Myron |
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
December 2005
Jim Dickie |
What's Hot, What's Not, and What's Next At year end we evaluate the impact of Software as a Service (SaaS), Siebel, and knowledge sharing and analytics. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
October 18, 2012
Judith Aquino |
Microsoft Jumps into the Marketing Automation Space Their acquisition provides further proof of a maturing market. Only a few days after ExactTarget snapped up marketing automation provider Pardot for $95.5 million, Microsoft announced yesterday that it has acquired MarketingPilot for an undisclosed amount. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Elite The following organizations comprise this year's CRM Elite. |
CRM
October 2005
Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
CIO
May 1, 2002
Susannah Patton |
Get the CRM You Need at the Price You Want As the economy cuts into CRM spending, companies are looking for ways to move ahead without breaking the bank. Why a small-step implementation adds up to big ROI, why patching together different software solutions can work, and when outsourced models may be the answer... |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
U.S. Banker
February 2002
Eby Raj Seshadri & Corey Yulinsky |
Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data... |
CRM
May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
July 1, 2003
Martin Schneider |
Migrate or Merge? It's an all-too-common scenario these days: A vendor is going under. Should its main competitor buy the company assets, or simply try to attract the failing firm's clients to its own solution? It depends upon the alignment of the technologies, as well as customer requirements and expectations. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 1) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
May 1, 2003
Martin Schneider |
News in Brief Forty-two percent of the total number of CRM software licenses bought by businesses goes unused, a recent Gartner survey reveals... Lending more credence to the hosted CRM model, Salesforce.com CEO Mark Benioff announced the company's profitability... etc. |
CRM
January 1, 2007 |
destinationCRM Dashboard CRM Vendors Get SOA Happy... Tailored Dynamics... Europe Eyes Mobility... DataFlux Accelerates the Path to MDM and CDI... SugarCRM Builds a Firm Foundation... etc. |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
November 1, 2005 |
destinationCRM Dashboard Oracle Will Buy Siebel... Microsoft Acquires a VoIP Startup... Siebel Continues to Lead Enterprise Deployment... CRM Software: A Customer Loyalty Problem... etc. |
InternetNews
July 19, 2005
David Needle |
Siebel Scores High CRM Marks Forrester Research recognizes Siebel Systems' performance in the CRM market despite a tough year in other areas. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
December 2003
Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM
March 1, 2005
Colin Beasty |
The End of Independence? Best-of-breed applications are feeling more pressure from full-suite solutions. |
CRM
April 24, 2015
Leonard Klie |
Aptean Releases Pivotal 6.5 The newest version of Pivotal CRM offers greater mobile capabilities. |
CRM
November 1, 2005
Chris Selland |
Acquisition Predictions Oracle's plan to acquire fallen CRM star Siebel Systems begs the question: Which company is next? |
InternetNews
September 12, 2005 |
Oracle to Buy Siebel For $5.85 Billion Oracle is again shaking up the enterprise software world with a $5.85 billion cash and stock deal to buy customer relationship management software maker Siebel Systems. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
InternetNews
September 13, 2005
Jim Wagner |
Oracle + Siebel = CRM Consolidation Oracle's $5.85 billion acquisition bid of Siebel Systems stirs another debate over best-of-breed vs. integrated suite in software deployment. |
