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CRM
November 3, 2015
Sam Del Rowe |
Salesforce.com's Pardot Marketing Automation Platform Integrates with Gmail Sales reps can gain access to client and prospect information as well as lead scores and grades within the popular email platform.   |
CRM
July 24, 2014
Maria Minsker |
Salesforce.com Launches Salesforce1 Sales Reach The solution gives sales teams access to powerful marketing tools on the go. |
CRM
September 1, 2011 |
Pardot Makes B2B Marketing More Social with Major Platform Upgrade New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels. |
CRM
May 3, 2013
Shawn Naggiar |
Two Concrete Ways Sales Can Benefit from Marketing Automation Answer the questions your sales force needs to ask. |
CRM
May 15, 2015
Adam Blitzer |
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. |
CRM
December 15, 2011 |
Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow. |
CRM
October 2015
Oren Smilansky |
Salesforce.com's Pardot Helps Field Nation Work the Field The freelance-management platform provider feeds its sales team high-quality leads with Pardot's marketing automation system |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
November 11, 2011 |
Pardot Adds Integration with Citrix GoToWebinar, Cisco WebEx, and ReadyTalk Pardot now works with leading webinar vendors, making it easier than ever for SMB marketers to track and manage sales leads. |
CRM
September 17, 2015
Leonard Klie |
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce New Salesforce product launches bring data from multiple sources into common Salesforce apps. |
CRM
September 4, 2015
Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
March 7, 2014
Christian Nahas |
Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
August 25, 2015
Oren Smilansky |
Salesforce Introduces Lightning Experience for Sales Cloud New capabilities steer salespeople toward an intuitive user experience. |
CRM
August 7, 2015
Alex Terry |
5 Sales and Marketing Problems that AI Can Solve Lead-qualifying AI will work 247, never call in sick, and will follow up on 100 percent of leads. Best of all: Customers won't know the difference. |
CRM
November 1, 2005
Alexandra DeFelice |
Learning to Share: Marketing and Sales Eloqua's Marketing Conversion suite provided both email management and Web analytics and integrated with Salesforce.com, helping both sales and marketing divisions. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
May 28, 2015
Oren Smilansky |
LiveHive Releases Group-Email Features for Sales Organizations New email automation tools give sales teams a deeper understanding of prospects' engagement. |
CRM
June 29, 2015
Oren Smilansky |
Brisk Announces Google Apps Integration The sales solution will now integrate prospect information stored in Gmail. |
CRM
October 7, 2014 |
Salesforce.com Announces Service Cloud1 and Sales Cloud1 Both Service Cloud1 and Sales Cloud1 provide a string of new mobile apps to help businesses better deal with customers and sales prospects. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
December 18, 2014 |
Ifbyphone Launches Winter 2014 Version of Voice360 The new release provides call analytics and automation for every stage of the customer journey. |
CRM
June 11, 2015
Oren Smilansky |
LinkedIn Releases Sales Navigator App for Android, Integrates with Microsoft Dynamics CRM The social network's selling app aims to help reps meet quota by making it easier to establish strong connections. |
CRM
November 22, 2013
Leonard Klie |
Other Companies Shared the Dreamforce Spotlight With 135,000 attendees, Dreamforce made for a great launching pad for companies besides just salesforce.com. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
September 19, 2014
Doug Winter |
In Dating and Sales, Content Is King Five steps to help you seal the deal. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
July 2014
Sarah Sluis |
4 Ways to Master Omnichannel Selling Salespeople must track the customer journey across multiple channels and be more collaborative than ever. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
March 15, 2012 |
Salesforce.com Expands With Salesforce Rypple and Salesforce Site.com Salesforce Rypple will enable companies to engage and align people across their employee social networks. |
CRM
December 12, 2014
Bhavin Shah |
6 Tips for Converting Leads into Clients Be informed and ask the right questions to establish credibility and trust. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
May 11, 2011 |
Salesforce Releases Jigsaw 2 Salesforce's 92,300 customers will have real-time access to the 26 million business contacts in the Jigsaw Data Cloud directly within Salesforce CRM. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
November 5, 2014 |
Cirrus Insight Now Links Salesforce.com to Office 365 App enables salespeople to manage and execute CRM and sales-related tasks within mobile and desktop email inboxes. |
CRM
May 22, 2012
Leonard Klie |
Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility. |
CRM
October 2014
Brent Leary |
Sales Processes and Tools Must Adapt to Customer Behavior New consumer expectations call for updating old practices. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CRM
October 13, 2014
Maria Minsker |
Brainshark Unveils Sales Accelerator Tool at Dreamforce The new platform provides sales reps with more contextual content. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
April 24, 2015 |
Maritz Releases MaritzCX for Salesforce on the AppExchange Maritz CS for Salesforce integrates customer data into Salesforce applications. |
