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Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.   |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
AskMen.com
June 26, 2002
Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
Search Engine Watch
February 2, 2011
Christian Arno |
Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
November 17, 2010
Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
BusinessWeek
October 30, 2008 |
Land of the Free? Where the U.S. ranks as a free-market economy. |
The Motley Fool
March 31, 2011
Anders Bylund |
Netflix Sets Sails for Distant Shores Netflix is looking for support staff members who know Portuguese and Korean. Gee, what could that mean? |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
AFP eWire
October 16, 2006 |
New Canadian Online Guide Helps Charity Become Bilingual A new online guide can help charities develop and improve strategies for offering bilingual services, and while the resource is aimed at Canada's two official languages, it is general enough that it can be integrated for any language. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
eCFO
April 2001
Adam Lincoln |
Lost in Translation Today, 96 percent of ecommerce Web sites are written in English. By 2003, the majority will be in some other language. Localization services may be the key to cross-border revenues... |
IndustryWeek
January 1, 2008
Brad Kenney |
Cat.com Takes Top Web Prize Recently released "Web Globalization Report Card" describes internet best practices among global manufacturers. |
BusinessWeek
April 29, 2010 |
The Top 50 Coffee Countries See which countries consume the most coffee. |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
CIO
October 6, 2011
Stephanie Overby |
IT Outsourcing: Study Ranks Best Nearshore Locations for U.S. Customers A new quarterly ranking of Latin American countries rates Mexico, Chile, Costa Rica and Argentina among the best locations for nearshore outsourcing. |
Wired
June 23, 2008
Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
Fast Company
May 2004
Fast Company |
Uganda, the Entrepreneur's Paradise Want to start or run a new business? You'll be surprised which countries are the most entrepreneurial. |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
Chemistry World
November 5, 2015 |
Scientific Babel: the language of science from the fall of Latin to the rise of English In capturing the story of English's ascendance, the author treats us to histories of chemistry, of academic publishing, constructed languages and machine translation. |
Entrepreneur
November 2006
Melissa Campanelli |
Oh, Canada! Want to jump into the international market? Meet our friendly neighbor to the north. |
Sports Central
June 3, 2010
Kevin Beane |
Slant Pattern's 2010 World Cup Preview It's that time of the decade, where half of you (Americans) will take an interest in soccer for three weeks and then put it to bed for four years, and the other half will revel in your prideful ignorance. |
Global Services
October 26, 2007
Imrana Khan |
Say Si For ITO Latin America is not just a nearshore contact-center destination; it is also fast emerging as an IT outsourcing location. |
Search Engine Watch
June 22, 2004
Anne Kennedy |
Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference. |
The Motley Fool
August 11, 2011
Tim Hanson |
Another Reason to Hate the French Because unflattering berets weren't reason enough. We haven't seen a flight from U.S. Treasuries to French or Singaporean bonds even after the downgrade. |
Pharmaceutical Executive
April 1, 2005
Jorge Arteaga |
Found in Translation Global expansion through the creation of foreign affiliates or acquisition of smaller pharma companies often makes good business sense. But, exploration of new foreign markets means overcoming language barriers and understanding completely new cultures. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
HBS Working Knowledge
March 24, 2014
Michael Blanding |
The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor -- the language it uses to communicate. |
National Defense
May 2011
Eric Beidel |
iPhone Translation App Will Add Afghan Languages A New Jersey-based company that has developed speech translator applications for the iPhone is turning its attention to languages that would be useful to the military. |
AskMen.com
Edward Chalmers |
Business Etiquette In Latin America Each country has its own distinctive flair, so the savvy business traveler will understand the cultural differences that play a role in how business is conducted in any particular region. |
Inc.
June 1, 2003
Anton Piech |
Speaking in Tongues When doing business overseas, the right translator can make all the difference. |
Inc.
April 2008
Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
Search Engine Watch
December 2, 2010
Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
Job Journal
April 22, 2007
Julia Hollister |
Business Potential Boosts Demand for Bilingual Applicants Bilingual employees bring businesses a bigger market share. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
CRM
July 8, 2011
Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
The Motley Fool
February 23, 2011
Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web. |
