| Similar Articles |
|---|
 |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.   |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch
February 2, 2011
Christian Arno |
Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies. |
AskMen.com
June 26, 2002
Dennis O'Connell |
Top 10 Spoken Languages The ten most widely spoken languages on planet Earth. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
IndustryWeek
December 14, 2011 |
Meeting the Safety Challenge of a Diverse Workforce A safe workplace requires not only breaking down language barriers but also addressing cultural divides. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Searcher
September 2005
Pascal Lupien |
Le Meilleur (The Best) de l'internet: A Review of French-Language Information Sources The movement by the French government to create a European digital library is in part a response to Google Print, and the fear that French literature on the Web will be filtered through English speakers. The number of French databases online, however, is growing quickly. |
Wired
June 23, 2008
Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
Search Engine Watch
November 10, 2010
Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Search Engine Watch
September 30, 2009
Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Salon.com
August 17, 2000
Gavin McNett |
"Vanishing Voices: The Extinction of the World's Languages" The number of living languages is shrinking fast -- but does that matter? |
Search Engine Watch
January 24, 2011
Bas van den Beld |
Search in the European Union: A Different Perspective An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch
September 23, 2009
Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story? |
HBS Working Knowledge
March 24, 2014
Michael Blanding |
The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor -- the language it uses to communicate. |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
AskMen.com
Justin Becker |
How To: Learn The Basics Of Spanish Here's a quick tutorial on the basics of Spanish, especially useful for travel. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Pharmaceutical Executive
April 1, 2005
Jorge Arteaga |
Found in Translation Global expansion through the creation of foreign affiliates or acquisition of smaller pharma companies often makes good business sense. But, exploration of new foreign markets means overcoming language barriers and understanding completely new cultures. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
February 27, 2009
Frank Watson |
A Rose Translated Into Another Language Can Be a Thorny Thing To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
IndustryWeek
January 1, 2008
Brad Kenney |
Cat.com Takes Top Web Prize Recently released "Web Globalization Report Card" describes internet best practices among global manufacturers. |
CRM
December 10, 2015 |
Inbenta Now Supports Chinese, Japanese, and Korean Inbenta's intelligent search platform now supports major Asian languages. |
Chemistry World
June 24, 2015
Michael Gordin |
Chemical linguistics Many things are considered to be 'like language'. Music is one, mathematics another, chemistry a very close third. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
T.H.E. Journal
June 2007
Crai S. Bower |
Se Habla Technology Whether in the lab or without, advancements such as laptops, MP3 players, and videoconferencing are helping enrich foreign language instruction. |
Search Engine Watch
November 17, 2010
Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
Search Engine Watch
August 13, 2010
Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
Search Engine Watch
December 2, 2010
Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Search Engine Watch
August 6, 2009
Bill Hunt |
Are Language Options Hurting Your International Sites? Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Information Today
July 16, 2009 |
Gale and K12, Inc. to Develop New Language Learning Products Power-Glide Language Courses, Inc. (known as powerspeaK 12), a subsidiary of K 12, Inc., will develop web-based language courses, which Gale will distribute exclusively to the library market. |
Information Today
September 24, 2015 |
Google Loses 'Right to Be Forgotten' Appeal in France France's data protection regulator rejected Google's appeal of the order to expand "the right to be forgotten" to all of Google's websites around the world, according to The Wall Street Journal. |
The Motley Fool
March 31, 2011
Anders Bylund |
Netflix Sets Sails for Distant Shores Netflix is looking for support staff members who know Portuguese and Korean. Gee, what could that mean? |
Job Journal
April 20, 2008
Julia Hollister |
Multilingual Skills Matter Multilingual talents translate directly into dollars for forward-thinking businesses. |
Job Journal
April 22, 2007
Julia Hollister |
Business Potential Boosts Demand for Bilingual Applicants Bilingual employees bring businesses a bigger market share. |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
