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Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers.   |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch
September 28, 2009
Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch
September 22, 2010
Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
Search Engine Watch
July 28, 2010
Christian Arno |
Localizing Websites: Why it Pays to Target Countries and Not Languages For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. |
New Architect
May 2002
Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch
April 28, 2010
Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch
June 30, 2010
Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. |
Search Engine Watch
February 2, 2011
Christian Arno |
Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies. |
Search Engine Watch
June 23, 2010
Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
CRM
July 19, 2013
Keith Laska |
Your Users Are Hungry for Big Language Global organizations must effectively translate content into languages their customers understand. Give your content global relevancy with machine translation. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
ONLINE
May/Jun 2008
Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Search Engine Watch
August 11, 2010
Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Searcher
February 2012
Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Fast Company
Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
Search Engine Watch
October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
PC Magazine
December 4, 2003 |
Mining for Meaning The days of translation and natural-language software insisting on spewing amusingly idiotic interpretations may be headed for the history books. |
T.H.E. Journal
November 1999 |
This Just In... Instant Language 2000 |
The Motley Fool
March 29, 2007
Jack Uldrich |
Google Translates Into Revenues Translation services should lead to a sizeable increase in advertising revenue and that, in turn, should translate into higher revenues and profits for Google. Investors, take note. |
Search Engine Watch
July 15, 2010
Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
T.H.E. Journal
October 2004 |
CompassLearning Odyssey for English Language Learners CompassLearning has designed a product to assist English Language Learners in forming better reading and writing skills. |
Search Engine Watch
November 10, 2010
Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search. |
Information Today
September 3, 2009
Paula J. Hane |
Please Translate That for Me Google recently added nine new languages to Google Translate |
PC Magazine
May 18, 2005
Carol A. Mangis |
Visual Thesaurus 3 A remarkably inventive and interactive way to explore language, Visual Thesaurus was one of our favorite products in 2003. |
Search Engine Watch
August 25, 2010
Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. |
Search Engine Watch
September 30, 2009
Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
CRM
July 8, 2011
Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
HBS Working Knowledge
October 6, 2014
Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
T.H.E. Journal
May 2005 |
EazySpeak Language Software Designed like a game, this application (available in English and Spanish) from Kutoka Interactive is a practical program for students 12 and up who want to learn a second language. |
InternetNews
November 11, 2010 |
Up Next for SharePoint: Language Translation The new LingoTek service could appeal to multinational firms and other SharePoint shops in need of language translations. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Inc.
April 2008
Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
CRM
April 13, 2012
Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
Search Engine Watch
November 11, 2009
Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally. |
Job Journal
July 17, 2005
Julia Hollister |
Three Who Learned the Hard Way - on the Job These three immigrants overcame significant obstacles on their way to better careers... There are several resources, both online and offline, that will let you capitalize on bilingual skills. |
Search Engine Watch
March 10, 2011
Guillaume Bouchard |
SEO on a Global Scale: Ranking Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites. |
PC Magazine
February 2, 2005
Natalie Goel |
EazySpeak Spanish What better way to learn your numbers? With screwball animated characters and settings, EazySpeak Spanish entertains kids while introducing them to the language. |
InternetNews
May 20, 2009
David Needle |
Gmail Gains New One-Click Translations Comprende usted? You will with a new translation feature for Google's Gmail e-mail service. |
AskMen.com
Justin Becker |
How To: Learn The Basics Of Spanish Here's a quick tutorial on the basics of Spanish, especially useful for travel. |
Search Engine Watch
October 5, 2009
Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
National Defense
March 2005
Robert H. Williams |
Military Forces Receive Multi-Language Translator An improved multilingual logistics tool that allows users to navigate among 12 different languages has been released on compact disk and on the worldwide web by the Defense Logistics Information Services, Battle Creek, Mich. |
Job Journal
July 18, 2004 |
Being Bilingual Translates into More Opportunity English language skills are extremely important. But the ability to be bilingual offers opportunities that never before existed, and those with that extra dexterity are already ahead. |
IDB America
April 2005
Alexandra Russell-Bitting |
How Don Quixote Rode Into Washington Translator Edith Grossman discusses the challenge of recreating a 17th century Spanish masterpiece for American readers. |
Entrepreneur
December 2005
Mark Henricks |
Como Se Dice? Break down the language barrier between you and your employees. |
Information Today
September 13, 2010 |
SYSTRAN Mobile Translator for iPhone, iPod touch, and iPad Devices The company plans to release additional European languages, such as Spanish, German, Dutch, Portuguese, and Italian. |
