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Searcher February 2012 Nancy K. Herther |
Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Inc. April 2008 Michael Fitzgerald |
What Are You Trying to Say? Translators for your business. |
Search Engine Watch October 5, 2009 Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Wired May 2000 Steve Silberman |
Talking to Strangers A renewed international effort is gearing up to design computers and software that smash language barriers and create a borderless global marketplace. |
Search Engine Watch August 19, 2009 Michael Bonfils |
Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. |
Search Engine Watch September 22, 2010 Christian Arno |
Embracing the Nation -- Why Localizing by Country Works If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market. |
CRM July 19, 2013 Keith Laska |
Your Users Are Hungry for Big Language Global organizations must effectively translate content into languages their customers understand. Give your content global relevancy with machine translation. |
Information Today September 3, 2009 Paula J. Hane |
Please Translate That for Me Google recently added nine new languages to Google Translate |
CRM July 8, 2011 Rob Vandenberg |
Language a Crucial Component for Businesses International collaboration is the new core facet of doing business. |
Information Today September 13, 2010 |
SYSTRAN Mobile Translator for iPhone, iPod touch, and iPad Devices The company plans to release additional European languages, such as Spanish, German, Dutch, Portuguese, and Italian. |
Wired May 2000 |
Sites+Sounds A directory of translation tools online |
Wired May 2000 Carl Zimmer |
Universal Translators A look at the hubs for machine translation R&D worldwide. |
Search Engine Watch June 2, 2010 Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
D-Lib March 2006 David A. Smith |
Debabelizing Libraries: Machine Translation by and for Digital Collections Million-book libraries provide not only testbeds for existing ideas, but also several problems in need of immediate solution. As data acquisition becomes more automated, cataloguing needs more automated help. |
InternetNews May 20, 2009 David Needle |
Gmail Gains New One-Click Translations Comprende usted? You will with a new translation feature for Google's Gmail e-mail service. |
CRM April 13, 2012 Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. |
New Architect May 2002 Al Williams |
Taking on The World Is your site ready for internationalization? |
Search Engine Watch October 7, 2009 Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
HBS Working Knowledge October 6, 2014 Christian Camerota |
Why Businesses Need a Language Strategy Organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition, says Tsedal Neeley and Robert Steven Kaplan. |
Fast Company Neal Ungerleider |
Google Translate Can Now Decipher Signs In 27 Languages Through the standalone Translate app, users can translate signs in tongues ranging from Catalan and Indonesian, to Slovak and Ukrainian. |
Search Engine Watch March 2, 2011 Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch June 23, 2010 Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. |
ONLINE May/Jun 2008 Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
National Defense May 2010 Grace V. Jean |
Breaking Down Language Barriers on the Battlefield Troops attempt to interact with the local population on a daily basis, but without enough human translators to go around, miscommunications abound and opportunities for mutual understanding are lost. |
Wired May 2000 Paul Spinrad |
Say Anything Machine translation gets a lot of lip service, but building machines that communicate using human languages has proven tricky. Now decades of R&D are finally paying off. |
Search Engine Watch November 17, 2010 Christian Arno |
Website Localization: The Time is Now Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses. |
Search Engine Watch August 18, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Wired December 2006 Evan Ratliff |
Me Translate Pretty One Day Spanish to English? French to Russian? Computers haven't been up to the task. But a New York firm with an ingenious algorithm and a really big dictionary is finally cracking the code. |
D-Lib Sep/Oct 2011 Gauthereau-Bryson et al. |
Digitization Practices for Translations: Lessons Learned from the Our Americas Archive Partnership Project This paper discusses the complexities involved in digitizing multilingual historical documents, including practices for creating "born-digital" translations and unique metadata to best describe these rare, primary documents. |
Inc. June 1, 2003 Anton Piech |
Speaking in Tongues When doing business overseas, the right translator can make all the difference. |
Search Engine Watch August 11, 2010 Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
PC Magazine November 24, 2004 |
Bits & Bites v23n22 Market researchers are predicting big numbers for online holiday shopping this year... NEC has developed a handheld Japanese/ English translation device... Fake reality for sale will be the norm in the next decade.... |
Managed Care August 2000 Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
Search Engine Watch August 12, 2009 Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
InternetNews November 11, 2010 |
Up Next for SharePoint: Language Translation The new LingoTek service could appeal to multinational firms and other SharePoint shops in need of language translations. |
CIO August 15, 2001 Stephanie Viscasillas |
Talk Soup More than 100 million people whose first language is not English will be going online every year for the next 10 years or longer. Do you know how to talk to them? Transclick does... |
CRM January 2015 Marshall Lager |
Give Localization Its Due Mastering this important concept is trickier than you think. |
PC Magazine October 19, 2011 Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
Wired May 2000 Steve Silberman |
Hello, World Imagine a machine that speaks your language - and translates it for those who don't. |
Fast Company September 2000 Alison Welner |
Say It Again With Feeling Charlie Baxter, 35, president and CEO of eTranslate Inc., a San Francisco-based company that translates Web content from any language into any language in the world. |
Pharmaceutical Executive April 1, 2005 Jorge Arteaga |
Found in Translation Global expansion through the creation of foreign affiliates or acquisition of smaller pharma companies often makes good business sense. But, exploration of new foreign markets means overcoming language barriers and understanding completely new cultures. |
Job Journal July 17, 2005 Julia Hollister |
Three Who Learned the Hard Way - on the Job These three immigrants overcame significant obstacles on their way to better careers... There are several resources, both online and offline, that will let you capitalize on bilingual skills. |
CRM October 29, 2015 |
Smartling Releases Translation Connector for SAP hybris Commerce Smartling's Global Fluency Platform enables translation and localization directly within SAP hybris Commerce. |
Inc. October 2008 Renuka Rayasam |
They Aimed High, but Now Their Translation Business Is Stuck Experts offer advice to a couple considering bringing in an outsider as CEO of their company. |
Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch April 28, 2010 Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
Search Engine Watch March 26, 2009 Kevin Ryan |
Search Goes Global Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. |
Information Today Paula J. Hane |
Britannica Subsidiary Unveils English-Arabic Search Engine Melingo has just introduced Morfix CL, its English-Arabic-English Cross-Language Search with Embedded Translation. What that means is that English-speaking researchers can search through Arabic material without knowing any Arabic at all--and see a results page with a translation of each Arabic word or phrase. |
Search Engine Watch February 2, 2011 Christian Arno |
Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies. |