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ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this....   |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
March 3, 2000 |
Growing Pains At Volunteer Directories The use of volunteers generates a different set of problems that webmasters may encounter during the submission process at the Open Directory and Go Guides. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Congratulations! You're A Search Engine Marketer! As the nature of search engine promotion has expanded and matured, the label search engine optimization hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything? |
Search Engine Watch
March 20, 2000
Danny Sullivan |
Search Engine Marketers Prefer Manual Submission to Auto-Submit Tools The results of a survey of web site marketers has found that most prefer to submit manually to search engines rather than use auto-submission tools. Most marketers said that this was because they "know" manual submission is more effective. |
Search Engine Watch
April 27, 2004
Danny Sullivan |
Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
March 29, 2005
Eric Ward |
Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Iconocast Poll Sheds Light On Search Engine Optimization Issues In November, the respected Iconocast newsletter surveyed its readers on search engine optimization issues. Here's a summary of key findings, based on 404 responses... |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
February 4, 2003
Danny Sullivan |
Ending The Debate Over Cloaking This article examines why people have traditionally cloaked content from search engines and how the issue is largely now about different standards for paid inclusion content. |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
ONLINE
May 2000
David King |
Specialized Search Engines: Alternatives to the Big Guys Most web searchers can now find almost anything in almost any imaginable field. But sometimes more is not better. At times, you may wish you could sit down to a simplified search engine that finds only on-topic information. Now you can, by using a specialized search engine. |
Search Engine Watch
February 7, 2007
Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Inktomi Spam Database Left Open To Public Inktomi suffered an embarrassing lack of security last week, when it was discovered that a copy of its database of spam and porn sites was left open to the public... |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Search Engine Watch
June 18, 2001
Danny Sullivan |
Search Research From The WWW10 Conference A number of technical papers relating to indexing the web and searching were presented at the recent 10th International World Wide Web Conference, which was held from May 1 to 5 in Hong Kong... |
PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
Search Engine Watch
February 20, 2004
Chris Sherman |
Search Engine Forums Spotlight What's The Next Step With Search Engines? Google and Semantic Web Search. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
Search Engine Watch
July 5, 2000 |
New Sites In Search Links I managed to work my way through the nearly 300 submissions that had come into the Search Links area of Search Engine Watch. After killing about half that were no way search engines, and viewing way to many metacrawlers to count, I added about 100 new search engines.... |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Now, It's The Vectories That Are Coming! New services are emerging that offer to automatically categorize web pages into Yahoo-like directories. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
January 24, 2005
Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
Information Today
January 2003
Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
December 24, 2003
Craig Fifield |
Bungled Search Engine Optimization: Cleaning Up the Mess Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? |
Search Engine Watch
September 22, 2005
Chris Sherman |
Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set. |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
InternetNews
November 22, 2005
Susan Kuchinskas |
A White Hat Approach to Web 'Cloaking' A benign cloaking service from Dipsie aims to make Web sites more visible to search engines. The application also recommends keywords and compound phrases to be used in bidding for advertising on Google AdWords and Yahoo Search Marketing. |
Search Engine Watch
June 2, 2000 |
More Than Just Music Search Describes how to find MP3 files with tools like Napster and how these same tools may be used for other types of searching in the future. |
InternetNews
May 12, 2004
Sean Michael Kerner |
Marketers: Look Past Paid Search to News Search engine marketers share tips for improving placement. |
