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Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...   |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Iconocast Poll Sheds Light On Search Engine Optimization Issues In November, the respected Iconocast newsletter surveyed its readers on search engine optimization issues. Here's a summary of key findings, based on 404 responses... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
December 4, 2000
Danny Sullivan |
I-Search Search Satisfaction Survey This survey of I-Search readers reveals problems both web marketers and searchers encounter with search engines... |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck... |
Search Engine Watch
July 14, 2005
Chris Sherman |
Choosing a Search Engine Optimization Firm Marketing Sherpa has released the 4th edition of its Buyer's Guide to Search Engine Optimization Firms, a comprehensive look at the players in the industry. |
Search Engine Watch
July 6, 2006
Chris Sherman |
A Beginner's Guide to Search Engine Optimization "Search Engine Optimization: An Hour a Day" is a new book that offers a systematic, common-sense approach to the art and science of SEO. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
November 29, 2010
Ray "Catfish" Comstock |
The First Steps to High Rankings in Google The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
March 20, 2000
Danny Sullivan |
Search Engine Marketers Prefer Manual Submission to Auto-Submit Tools The results of a survey of web site marketers has found that most prefer to submit manually to search engines rather than use auto-submission tools. Most marketers said that this was because they "know" manual submission is more effective. |
Search Engine Watch
March 11, 2004
Jennifer Laycock |
Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal. |
Search Engine Watch
April 7, 2004
Barbara Coll |
Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business? |
Search Engine Watch
December 23, 2008
Mark Jackson |
Social Media and SEO -- Friends with Benefits? For those of you whose responsibilities - either directly or indirectly - involve organic Web site optimization, here's a look at how you can get SEO benefits out of social networking. |
Search Engine Watch
March 9, 2010
Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
June 30, 2010
Gareth Owen |
What's Next for Search, SEO? The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Entrepreneur
June 2007
Emily Weisburg |
Worth a Visit With a lot of knowledge and a little money, one man made it his mission to help companies get site visitors. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
Search Engine Watch
October 23, 2003
Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? |
InternetNews
June 13, 2007
Sean Michael Kerner |
Search Friendly = User Friendly Wondering what the search engines like? Think about what searchers like. |
Search Engine Watch
August 29, 2008
William Flaiz |
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
April 20, 2010
Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
Search Engine Watch
August 31, 2010
Adam Audette |
How Do You Find High-quality SEO Services? A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. |
Search Engine Watch
April 25, 2011
Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results. |
Search Engine Watch
March 23, 2010
Eric Enge |
SEO Mythbusters: 3 Rotten Ideas Three outdated search engine optimization tactics you should avoid at all costs. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
September 11, 2009
Chris Boggs |
When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. |
CRM
August 2, 2004
Jason Compton |
Many Possibilities, One Price Can price optimization systems improve bottom-line results without strong-arming customers? |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
Entrepreneur
February 2010
Mikal Belicove |
Video SEO for Your Website Optimize your site's search engine ranking with video. |
IndustryWeek
December 1, 2007
Brad Kenney |
What's on Your Web Site? John Deere's eBay play is just one part of an overall e-overhaul. |
Search Engine Watch
August 10, 2010
Eric Enge |
How Much Optimization is Too Much? When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts. |
Search Engine Watch
June 16, 2010
Simon Heseltine |
Listen to the Search Engines The tools that search engines provide give you more information about what they really like, and can help you reach your SEO goals. |
Search Engine Watch
November 8, 2010
Josh McCoy |
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. |
Search Engine Watch
December 14, 2009
Ron Jones |
Usability and SEM 101, Part 2 More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines. |
Search Engine Watch
March 10, 2010
Kevin Gibbons |
SEO vs. PPC Debate -- Which Do You Prefer? There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? |
InternetNews
October 7, 2004
Ryan Naraine |
Diller Extends Socializing with Search Less than a year after acquiring the ZeroDegrees business networking service, Barry Diller's InteractiveCorp is set to release a revamped version with built-in Search Engine Optimization (SEO) features. |
Search Engine Watch
July 18, 2008
William Flaiz |
The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. |
Search Engine Watch
July 18, 2008
Chris Boggs |
SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth. |
Search Engine Watch
August 9, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. |
