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Search Engine Watch
November 3, 2000
Danny Sullivan |
Inktomi Debuts Self-Serve Paid Inclusion In a landmark move, Inktomi announced a new partnership with Position Technologies this week that allows site owners to pay for guaranteed inclusion in the Inktomi index...   |
Search Engine Watch
February 6, 2001
Danny Sullivan |
Inktomi's Free Add URL Penalty Submitting your page to Inktomi via the free Add URL pages of its partners such as HotBot causes them to incur a ranking penalty. Relax, it's not as bad as it sounds, though disclosure of this change, made in the middle of last year, would have saved us some confusion... |
Search Engine Watch
March 5, 2001
Danny Sullivan |
Network Solutions Launches Inktomi Paid Inclusion Network Solutions was Inktomi's first paid inclusion partner, announced way back in the middle of last year. Finally, that partnership has gone live, with Network Solutions now offering guaranteed inclusion in the Inktomi web index through its web site... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Inktomi To Offer Paid Submit Option In the wake of LookSmart's new pay-for-consideration system, Inktomi has just announced that it will offer a pay for inclusion service later this year. |
Search Engine Watch
September 4, 2001
Danny Sullivan |
Inktomi Expands Inclusion Partners In conjunction with last month's Search Engine Strategies conference, Inktomi announced a number of new partners who are reselling its paid inclusion programs... |
Search Engine Watch
February 4, 2003
Danny Sullivan |
Ending The Debate Over Cloaking This article examines why people have traditionally cloaked content from search engines and how the issue is largely now about different standards for paid inclusion content. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Inktomi Launches New Paid Inclusion Program, Search Improvements Inktomi has rolled out a new paid inclusion program aimed at large content providers. In addition, the company has also unveiled new changes to how the service indexes and ranks web pages... |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck... |
Search Engine Watch
July 2, 2001
Danny Sullivan |
AltaVista Opens Paid Inclusion After months of talking about it, AltaVista finally unveiled a paid inclusion program last week... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
April 27, 2004
Danny Sullivan |
Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Go Gains Paid Inclusion System Go.com has become the second major crawler-based search engine to roll out a paid inclusion program. Its new US $199 "Premium Service" will add any URL submitted to its crawler-based results within 48 hours and revisit that URL on a weekly basis, for one year. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
December 24, 2003
Craig Fifield |
Bungled Search Engine Optimization: Cleaning Up the Mess Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? |
Search Engine Watch
March 3, 2000 |
Numbers, Numbers -- But What Do They Mean? Some search engines now tell you both how many pages they've spidered and what they've kept. This article helps you make sense of the numbers. |
Search Engine Watch
November 4, 2002
Danny Sullivan |
Paid Inclusion Listings May Get Boosted At AltaVista It turns out that Trusted Feed content at AltaVista may indeed get a bump into the top results, in the right circumstances. |
Search Engine Watch
June 2, 2000 |
Inktomi Reenters Battle For Biggest It's been over a year since one could consider Inktomi among the largest search engines on the web. The company's crawler-built index of web pages has stayed static at 110 million, while competitors such as AltaVista, FAST and Northern Light have pushed past the 200 and 300 million marks. Now Inktomi says it's back. |
PC Magazine
August 16, 2006
John C. Dvorak |
John C. Dvorak v25n15 The only cure for spam is for people never to buy anything from a spammer, but apparently there are always dummies who do. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums. |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Search Engine Watch
December 7, 2003
Danny Sullivan |
Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Inktomi Increases Size, Introduces Anti-Proximity Last month Inktomi rolled out a larger, 2 billion web page index, as well as making some internal changes designed to improve the relevancy of its listings. |
InternetNews
December 26, 2003
Sean Michael Kerner |
Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector. |
Search Engine Watch
July 5, 2000 |
Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner. |
Search Engine Watch
June 17, 2004
Danny Sullivan |
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
March 23, 2010
Eric Enge |
SEO Mythbusters: 3 Rotten Ideas Three outdated search engine optimization tactics you should avoid at all costs. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
February 16, 2005
Bill Hunt |
What, Exactly, is Search Engine Spam? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
PC World
August 2002
Daniel Tynan |
Spam Inc. In 2002, spam is not just a scourge, it's big business. Our investigator reveals who's behind the assault on your in-box and why stemming the tide won't be easy. |
Search Engine Watch
March 27, 2011
Peter van der Graaf |
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google! |
Search Engine Watch
December 4, 2000
Danny Sullivan |
I-Search Search Satisfaction Survey This survey of I-Search readers reveals problems both web marketers and searchers encounter with search engines... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
AskMen.com
Ross Bonander |
4 Steps: Eliminate Spam Before your inbox gets hit one more time, read up on our four steps to eliminate spam. |
ONLINE
November 2001
Greg R. Notess |
On the Net, Freshness Issue and Complexities with Web Search Engines Understanding the currentness (or freshness) patterns of the search engines' databases helps the searcher to better understand the results and what might not be found... |
AskMen.com
Thomas Bey |
5 Things You Didn't Know About Spam 1 - Spamming is legal... 2 - Many companies you know use spam... 3 - The spam is coming from inside your house... |
Entrepreneur
June 2003
Catherine Seda |
A Bad Rap Have you been slammed as a spammer? Here's how to fight back. |
Search Engine Watch
November 30, 2010
Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. |
New Architect
December 2002
Lincoln D. Stein |
Spammed I Am Why laws meant to fight spam aren't making a dent |
Search Engine Watch
October 23, 2003
Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? |
Search Engine Watch
June 8, 2000
Danny Sullivan |
Inktomi To Acquire Ultraseek From Go.com Inktomi has announced that it is to acquire Ultraseek Corporation, the subsidiary of Go.com that produces search software used by web sites and companies for site-specific and Intranet searching. The acquisition is expected to close in November, Inktomi says. |
Search Engine Watch
April 28, 2005
Danny Sullivan |
Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. |
