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Search Engine Watch
December 24, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester.   |
Search Engine Watch
November 12, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 1 The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. |
Search Engine Watch
December 10, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. |
Search Engine Watch
July 9, 2008
Tim Ash |
Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering. |
ONLINE
Mar/Apr 2002
Holly K. Grossetta Nardini |
Lessons for Librarians Working with Web Designers While working with a graphic design firm was successful and produced more attractive results than we could have achieved ourselves, it also presented challenges. The lessons we learned provide helpful guidance for other organizations that consider outsourcing Web design work... |
Search Engine Watch
July 29, 2010
Kristine Schachinger |
Don't Let Your Web Site Design Become a Nightmare Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
T.H.E. Journal
March 2001
Michael F. Ruffini |
Blueprint to Develop a Great Web Site Just like building a house, building a great Web site requires a blueprint. No one would ever think about building a house without a blueprint, or without knowing what tools to use to build the house... |
InternetNews
January 24, 2006
Susan Kuchinskas |
Sparkle! Acrylic! Expression! Microsoft released a preview of a new family of design tools intended to play well with its Visual Studio 2005 developer tools. |
T.H.E. Journal
March 2001
Stephen M. Portz |
Creating Digital Graphics We are living in an increasingly descriptive graphic world, with a greater need than ever for effective graphic communication... |
Metropolis
April 2007 |
Graphic Homage Five graphic designers to illustrate a product that they find beautiful, useful, and indispensable. |
Search Engine Watch
August 26, 2010
Kristine Schachinger |
Designing the Website of Your Dreams You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users will love. |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Search Engine Watch
September 16, 2009
Tim Ash |
Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. |
Macworld
November 2003
David Mcfarland |
Contribute 2.0 Web-page editor balances simplicity and sophisticated controls |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Search Engine Watch
December 28, 2006
Grant Crowell |
Optimizing Images for Search Engines One of the more potentially advantageous yet wholly underused areas for search engine optimization is in image search. Few website owners have optimized for image search. Here are some tips. |
Search Engine Watch
August 19, 2009
Tim Ash |
The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
PC Magazine
June 23, 2008
Neil J. Rubenking |
Can't Group Images in Word 2007 Make moving multiple elements in Word quick and easy. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
Search Engine Watch
October 28, 2009
Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
Search Engine Watch
April 1, 2009
Tim Ash |
The Decision-Making Funnel, Stage 2: Interest On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. |
PC Magazine
October 7, 2003
Jamie M. Bsales |
Adobe Suite Gets Creative Graphic designers in the market to upgrade their toolboxes will have a compelling choice in the Adobe Creative Suite Premium Edition. |
T.H.E. Journal
January 2001
Paul Kovacs & Dick Rowell |
The Merging of Systems Analysis & Design Principles with Web Site Development The explosive growth of Internet technology is challenging educators to develop courses of study and teaching students Internet literacy, or offering instruction on how to create pages and publish them on the Web. However, the building of a Web site is much more complex than this... |
Search Engine Watch
May 14, 2008
Tim Ash |
Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site. |
Inc.
March 2009 |
Technology The world's largest community of software developers and graphic designers is now ready to serve small companies. |
Search Engine Watch
July 22, 2009
Tim Ash |
Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. |
Search Engine Watch
July 8, 2009
Tim Ash |
Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. |
Entrepreneur
July 2009
Mikal E. Belicove |
You Are What They Click Picking the right website designer is the first step to defining your business online. |
