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Search Engine Watch
November 26, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.   |
Search Engine Watch
November 12, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 1 The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. |
Search Engine Watch
December 10, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. |
Search Engine Watch
September 16, 2009
Tim Ash |
Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Search Engine Watch
July 9, 2008
Tim Ash |
Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering. |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
Search Engine Watch
October 28, 2009
Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. |
Search Engine Watch
September 17, 2008
Tim Ash |
Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
New Architect
July 2002
Tim Van Tongeren |
Rest Assured Quality assurance for systems integration |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Search Engine Watch
July 29, 2010
Kristine Schachinger |
Don't Let Your Web Site Design Become a Nightmare Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. |
Search Engine Watch
August 19, 2009
Tim Ash |
The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
Search Engine Watch
August 5, 2009
Tim Ash |
Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. |
Search Engine Watch
July 8, 2009
Tim Ash |
Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. |
Job Journal
June 20, 2010 |
Career Snapshot: Network Administrator Network administrators play a critical role in orchestrating the computer operations essential to nearly every business. |
Search Engine Watch
June 8, 2009
Ron Jones |
Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics. |
Search Engine Watch
February 12, 2009
David Szetela |
One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
Search Engine Watch
March 4, 2008
Marty Weintraub |
SEM Vendor Checklist An SEM agency owner provides 48 practical questions to qualify prospective search marketing vendors. |
Search Engine Watch
June 24, 2009
Tim Ash |
Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. |
Search Engine Watch
July 22, 2009
Tim Ash |
Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. |
Job Journal
March 27, 2011
Andy West |
Computer Programmers Know the Code for Career Success Many IT professionals enjoy computer programming for its physical, hands-on approach to problem solving. Do you have what it takes to earn a degree in this essential profession? |
Search Engine Watch
July 23, 2008
Tim Ash |
How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid? |
Search Engine Watch
June 1, 2009
Ron Jones |
Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
October 29, 2008
Tim Ash |
Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
