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Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Search Engine Watch October 14, 2009 Tim Ash	Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page.
Entrepreneur September 2009 David Port	How to Make Your Website Really Sell The best advice for converting visitors to your company's website into real revenue.
Search Engine Watch January 21, 2009 Tim Ash	Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch October 15, 2008 Tim Ash	Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors.
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch September 16, 2009 Tim Ash	Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.
Search Engine Watch May 27, 2009 Tim Ash	The Decision-Making Funnel, Stage 4: Action, Part 2 Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Other products or services require additional steps to lead visitors to action.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch July 9, 2008 Tim Ash	Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
On Wall Street June 5, 2009 Denise Federer	Understanding and Guiding Client Behavior Financial professionals face the complex challenge of effectively responding to the financial and emotional needs of their clients, while managing their own emotional reactions to the current turbulent markets.
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Search Engine Watch January 7, 2009 Tim Ash	Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Entrepreneur November 2003 Catherine Seda	The ROI Treatment Get better results by creating an ROI model.
On Wall Street December 1, 2008 Ray Sclafani	Finding Opportunities in Crisis Take a personal inventory and move beyond paralysis to strengthen your advisory practice in 2009.
AskMen.com Julian Marcus	Do You Have Emotional Smarts? Simply stated, emotional intelligence is your ability to perceive your emotions, clearly identify them, understand them, control them, and use them to assist thought.
Fast Company Courtney Seiter	How Our Brains Decide What We Share Online Google's Abigail Posner says we can't underestimate the importance of understanding the science of emotion in marketing.
New Architect September 2002 Matthew Linderman	Making Mistakes Well Online or offline, it's impossible to be perfect. But while offline customers can appeal to an actual human being for help, frustrated online customers usually just give up. That's why Web sites must learn to make mistakes well.
Search Engine Watch June 10, 2009 Tim Ash	What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
InternetNews March 4, 2005 Brian Livingston	Are Your Visitors Seeing What You Think? Web sites that've been changed to exploit the findings of this study have sometimes generated two to three times the response rate from visitors, at little cost to the site owner.
Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch April 15, 2009 Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage.
Search Engine Watch June 11, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.
On Wall Street June 1, 2009 Denise Federer	Understanding and Guiding Client Behavior Financial professionals face the complex challenge of effectively responding to the financial and emotional needs of their clients
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
BusinessWeek March 26, 2007 Kerry Sulkowicz	The New Me Nobody Knows How to cope with the uncertainty that comes with embarking on a new career path.
Financial Advisor July 2004 Leo Pusateri	Delivering Your Value How financial advisors can earn the right to the value connection.
American Family Physician October 15, 2006	Emotional Health: What You Should Know A patient guide: What is emotional health?... What about anger?... What can I do to avoid problems?... Tips on Dealing with Your Emotions... etc.
AFP eWire June 13, 2005	Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires.
Search Engine Watch December 6, 2010 Josh McCoy	Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Search Engine Watch November 25, 2009 Tim Ash	Roles vs. Personas vs. Cognitive Styles People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing page optimization.
Investment Advisor April 2009 Olivia Mellan	The Psychology of Advice: High Anxiety If your heart beats faster when you check the market update, or your throat dries up when you prepare to tell clients about their portfolio, you have what we could call money anxiety. There's a lot of it going around these days.
BusinessWeek February 20, 2006 Stephen H. Wildstrom	Your Data, Naked On The Net The U.S. Justice Dept.'s demand for data on how Web surfers use Google and other search engines raises a disturbing question: Just how much do the Web sites you visit know about you?
Investment Advisor November 2009 Lewis Schiff	An Emotional Competence Inventory Emotional intelligence rests on an individual's ability to employ their emotional competencies.
Search Engine Watch January 19, 2009 Ron Jones	Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Search Engine Watch November 26, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
HBS Working Knowledge March 22, 2004 Stever Robbins	Managing Execs Who Didn't Get the Promotion What makes a successful healthy company is a healthy executive team. How to make the grade for the top executives.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
Search Engine Watch August 20, 2008 Tim Ash	What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
AskMen.com December 10, 2015 Alan Watkins	Emotional Intelligence In Leadership Instead of trying to ignore or suppress our emotions, being aware of how you are feeling and ultimately controlling your emotional state is one of the most significant leadership breakthroughs available to you.