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Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch November 11, 2009 Tim Ash	How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.
Search Engine Watch August 5, 2009 Tim Ash	Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
Search Engine Watch July 23, 2008 Tim Ash	How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Search Engine Watch September 17, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
Search Engine Watch May 28, 2008 Tim Ash	Testing Landing Pages with the Taguchi Method? Think Again! In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do so many marketers continue to use it to test landing pages?
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Search Engine Watch February 25, 2011 Ryan Woolley	Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test.
Search Engine Watch November 11, 2010 Jason Tabeling	Learn the Full Value of Your Paid Search Program If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put a value on those events.
Search Engine Watch June 11, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.
Search Engine Watch September 16, 2009 Tim Ash	Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.
Search Engine Watch July 8, 2009 Tim Ash	Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.
Search Engine Watch October 15, 2008 Tim Ash	Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Search Engine Watch December 24, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Entrepreneur November 2003 Catherine Seda	The ROI Treatment Get better results by creating an ROI model.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch September 3, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house?
Search Engine Watch October 13, 2008 David Szetela	Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
Search Engine Watch August 5, 2008 Carrie Hill	Increase Web Site Conversions with the Scientific Method It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.
Search Engine Watch May 6, 2010 Marty Weintraub	Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Search Engine Watch October 10, 2007 Pat Stroh	Is Your Paid Search Campaign Part of a Mix or a Mess? The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
Search Engine Watch June 10, 2009 Tim Ash	What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
Search Engine Watch December 10, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert.
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search Engine Watch November 13, 2008 David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch July 29, 2010 Kristine Schachinger	Don't Let Your Web Site Design Become a Nightmare Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea.
CRM October 13, 2015	SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing.
Search Engine Watch December 7, 2010 Garry Przyklenk	How to Optimize Your Website for Great User Experience Across All Browsers and Devices A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages.
Entrepreneur February 2009 John Jantsch	Success Must be Measured Four key metrics can help you determine if your brand-building is working.
The Motley Fool August 30, 2011 Harsh Chauhan	Another Solar Stock Falters Energy Conversion Devices' shares rise despite wide losses.
Search Engine Watch November 26, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
The Motley Fool October 12, 2011 Harsh Chauhan	Should You Get Out of Energy Conversion Devices Now? Looks like Energy Conversion Devices is nearing its end.
PC World June 18, 2001	Hot Fun (Downloading) in the Summertime Recipes for mixed drinks, easy-roasted barbeque ribs, and more...
Search Engine Watch January 7, 2009 Tim Ash	Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Search Engine Watch March 15, 2011 Alex Cohen	3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
Entrepreneur October 2009 Mikal E. Belicove	Analyzing the Analytics How to make sense of your website's performance data.
CRM November 22, 2011 Melody King	Three Keys to Successful Video Management Include them in your company's platform. As the Web continues its transformation into a video channel, marketers are putting greater emphasis on video to drive deeper customer engagement and increased sales.
Search Engine Watch March 11, 2009 Eric Enge	Improve Conversion Efficiency with Demandbase Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage.
Search Engine Watch February 12, 2009 David Szetela	One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points.