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Search Engine Watch
September 16, 2009
Tim Ash |
Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.   |
Search Engine Watch
November 26, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program. |
Search Engine Watch
October 14, 2009
Tim Ash |
Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
Search Engine Watch
December 10, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. |
Search Engine Watch
July 8, 2009
Tim Ash |
Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. |
T.H.E. Journal
March 2001
Michael F. Ruffini |
Blueprint to Develop a Great Web Site Just like building a house, building a great Web site requires a blueprint. No one would ever think about building a house without a blueprint, or without knowing what tools to use to build the house... |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
December 24, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester. |
Search Engine Watch
August 19, 2009
Tim Ash |
The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. |
Search Engine Watch
November 25, 2008
Carrie Hill |
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. |
PC Magazine
October 10, 2007
Vicki B. Jacobson |
Build a Better Web Site Getting site visitors is only half the battle. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
PC World
May 2001
Alan Stafford |
Adobe Photoshop Elements Buries Its LE Past Photoshop Elements, the new image editor from Adobe Systems, provides a robust mix of features and enough hand-holding to help novice and intermediate users... |
Chemistry World
November 18, 2014
Hayley Simon |
The elements: the new guide to the building blocks of our universe In this colorful and visually appealing book, Jack Challoner takes the reader on a journey through the elements, bringing the periodic table to life. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
PC World
September 2002
Alan Stafford |
Adobe Adds to Elements Version 2 of Photoshop Elements improves in modest ways on an already very good image editing program. |
Search Engine Watch
February 2, 2009
William Flaiz |
Is Your Landing Page Relevant? Web sites must create landing pages that rank for important keywords while engaging the reader. |
Science News
November 25, 2000 |
Artistic Elements Providing an unusual perspective on the chemical elements, the Chemistry Societies' Network presents a stunning visual tour of the elements (109 in all) as seen through the eyes of artists... |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
PC World
December 2005
Alan Stafford |
Adobe's New Moviemaking Powerhouse The affordable and easy-to-use Premiere Elements 2 is packed with video editing features. |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Macworld
August 2001
Galen Fott |
Adobe Photoshop Elements Most of Photoshop's bang, for minimum bucks... |
Search Engine Watch
May 14, 2008
Tim Ash |
Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site. |
PC World
August 31, 2005
Edward B. Driscoll |
Mastering DVDs Homemade DVDs don't have to look homemade. Here's how to create slick discs that hold more than video and that work in any player. The Adobe Premiere Elements editing software and Pioneer's DVR-533H-S video recorder are used. |
Chemistry World
November 13, 2012
Simon Cotton |
Periodically updated Any reader will glean much from A Guide to the Elements by Albert Stwertka. Some ill-informed critics claim that chemistry is a worked-out discipline: this book reminds readers that chemistry is alive and vital. |
Search Engine Watch
July 22, 2009
Tim Ash |
Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
Chemistry World
March 17, 2015
Bill Griffith |
The lost elements: the periodic table's shadow side This book deals with spurious elements -- those that have been claimed over the last 300 years but that do not exist or contain species already known. |
Entrepreneur
February 2008
Lindsay Holloway |
Best Face Forward Help your images make a positive impression. |
Search Engine Watch
February 25, 2011
Ryan Woolley |
Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
Search Engine Watch
October 28, 2009
Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. |
Macworld
December 2002
Galen Fott |
Adobe Photoshop Elements 2.0 User-friendly image editor marries your digital camera to your Mac |
PC World
October 26, 2006
Alan Stafford |
Popular Image Editors Gain New Tools Adobe Photoshop Elements 5 and Corel Paint Shop Pro Photo XI help ease your surfeit of photos. |
