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Search Engine Watch July 9, 2008 Tim Ash	Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch November 11, 2009 Tim Ash	How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.
Search Engine Watch July 8, 2009 Tim Ash	Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.
Search Engine Watch December 24, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester.
Search Engine Watch February 25, 2011 Ryan Woolley	Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test.
Search Engine Watch October 15, 2008 Tim Ash	Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors.
Search Engine Watch December 16, 2010 Stephen Cobb	The Truth About Conversion Rate Optimization: It's Not About You and Me! In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not about what you like, it's about what works.
Search Engine Watch January 7, 2009 Tim Ash	Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Search Engine Watch October 14, 2009 Tim Ash	Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Search Engine Watch December 10, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert.
Search Engine Watch January 21, 2009 Tim Ash	Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Search Engine Watch December 6, 2010 Josh McCoy	Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Search Engine Watch August 5, 2009 Tim Ash	Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch November 26, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Search Engine Watch September 17, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Search Engine Watch May 14, 2008 Tim Ash	Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site.
PC Magazine November 16, 2004 Neil J. Rubenking	Clean Up Formatting in Word Change fonts everywhere but in headers using Find-and-Replace.
Search Engine Watch June 10, 2009 Tim Ash	What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Search Engine Watch February 12, 2009 David Szetela	One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points.
D-Lib September 2006 Goldsmith & Knudson	Repository Librarian and the Next Crusade: The Search for a Common Standard for Digital Repository Metadata While metadata standards abound, and acceptance and use of these standards is equally widespread, agreement on a common standard is much harder to find.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch June 11, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.
Search Engine Watch August 20, 2008 Tim Ash	What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
PC Magazine June 1, 2005 M. David Stone	Listening to Office You may know you can speak text and commands to Office. But did you know Office can talk back?
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Search Engine Watch July 23, 2008 Tim Ash	How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
Search Engine Watch November 11, 2010 Jason Tabeling	Learn the Full Value of Your Paid Search Program If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put a value on those events.